Double Star in Beijing, "60 years sincerity," "Double Award" to go home

On January 24, the "Forum on Integrity and Competitiveness of Chinese Enterprises," co-sponsored by China Association for Industry Cooperation, China Enterprise Reform and Development Research Association and other units, was held in Beijing. On the basis of authoritative selection and impartial assessment, the conference conducted the authoritative release of creditworthy enterprises and entrepreneurs who made outstanding contributions in the construction of social credit system. Five companies, such as Double Star Group, won the "60th China Enterprise Credit Awards" Five entrepreneurs, Wang Hai, president of the group, won the Gold Medal of China Integrity Management for 60 Years. The theme of this forum is honesty and trustworthiness - a realistic choice for sustainable development of enterprises. For the recognition of advanced, establish a model, the establishment of long-term self-discipline and integrity mechanism to promote the healthy development of enterprises, the Committee of Experts validation, China Association for Industry Cooperation, China Enterprise Reform and Development Research Council decided to make outstanding contributions to the social credit system Enterprises and entrepreneurs to give recognition. Market economy is not only a profit economy but also a credit economy. In the 30 years since the reform and opening up, China has created a large number of well-known brands and national brands. Integrity has made Double Star the key to success under the conditions of a market economy. It has also become the foundation of Double Star's brand image. From the early 80s of last century, Wang Hai, president of Double Star Group, took the lead in breaking the shackles of planned economy by Double Star and entered the market. In accordance with the market economy, enterprises are not only an interest economy, but also the essence of a credit economy. They should lay a solid foundation for quality, adhere to the principle of good faith as a commercial warfare, rely on excellent quality as a foundation and achieve a steady and healthy development. Binary stars for the glory of the country, for the national race to the specific implementation of a brand name of the great cause. "Creating a famous brand is the largest political economy in the market economy," and "Creating a famous brand is the best patriotic". From the very beginning of entering the market, Double Star refers to famous brands in recognition of the ultimate goal and ideal height of the enterprise's survival and development, Wang Hai, president of Double Star Group, put forward the brand-name strategic thinking: "Creating a famous brand with excellent quality, doing well-known brand with excellent quality and maintaining brand name with strong quality" implies the concept of "sincerity first". Honesty awareness is the cornerstone of laying the brand name, and quality is the fundamental integrity of the brand. In 1997, Double Star personally burned the worth of more than 100,000 yuan worth of quality shoes, through the torch in the Double Star painful experience, a profound understanding of "to relax the quality to give up the market, to relax the quality to give up the competition, to relax the quality Give up the survival. " Obviously, 1% of the quality defects in the hands of consumers is 100% not satisfied. Therefore, in addition to guaranteeing the quality problems in the production process, Shuangxing put forward that "brand-name products should use brand-name raw materials with 100% qualified raw materials and 100% qualified semi-finished products to ensure 100% quality of finished products" Grasp product quality. To this end, Double Star built a national testing center, the company purchased a variety of raw materials, semi-finished products rigorous testing. With the awareness that "quality is done, not checked out", Double Star has established a strict management system so that quality management truly embarks on the track of "institutionalization, legalization and standardization." Strict quality control to the integrity of quality, binary reflects the social responsibility. In the process of production, Double Star invites employees with moral management to put forward the idea of ​​"product equals character and quality equals morality" and permeates the essence of Chinese traditional culture into quality management. Insisting on "the best product quality is the best Jide "to morality as the core to create the staff's integrity concept, so that the integrity of the cadres and staff into the daily routine of behavior, a conscious move to call the majority of employees" honesty, honesty, honesty ", formed a binary unique Corporate integrity culture. One of Doublestar's unique quality management methods is the contracting mechanism. Double Star transplants the method of "responsibility field in rural areas" to the factory and "packs, rent and sells" equipment and assembly lines to make each one's "responsibility field", and encourages employees to "manage their own expenses and pay for themselves People, reduce their own consumption. " In the contracting mode, the real business management into a staff to manage their own, creating a new model of household consumption management. In contract management, quality occupies the most important position. Binary adhere to the "more than a pair of shoes, it is better to do a good job for each pair of shoes; more than one tire, it is better to do a good job of each tire; to do more than one, it is better to do every piece." In the contract, the quality of a vote veto. As long as there are quality problems, doing more, doing faster and no use. Moreover, in order to ensure their own interests, Double Star created a "reward and punishment" management approach, that is, the next process found in the process of supply of raw materials, semi-finished products and other quality problems, as long as the proposed will be rewarded, and there The process of quality problems will be punished. This "reward and punishment" truly mobilized everyone's enthusiasm for management, the factory workshop to achieve "all things, everyone management", quality management from the original "quality control section chief, inspector things" change Become "Everyone is an inspector, everyone put the quality of". Brand is the product's reputation in the market, is in the consumer's reputation and credibility; brand is a product of excellent quality, excellent service as a symbol of a guarantee to customers, but also a taste of the performance . After the formation of brand enterprises, diversified development in line with market laws, in line with the law of development of the brand. In recent few years, Double Star has expanded its domestic and overseas markets and won high-end markets from developed countries such as Europe and the United States. It has stood the test of harsh overseas customers and markets, which indicates that the quality of Double Star tires has reached the international level. Double Star Machinery also won the favor of many large customers at home and abroad through scientific quality management and excellent product quality, and gradually set a new image of the brand name of machinery. It is Double Star Integrity Education, a system of management and contracting of the unique combination of quality management mode, so that the new stars involved in the tire, machinery manufacturing and other fields quickly establish a brand new brand name. Double Star shoes, Double Star shoes, Double Star shoes, Double Star tires won the "Chinese famous brand", China's rubber industry has become the only four categories of Chinese famous brand enterprises. In good faith tree business Germany, binary star to high-quality products dedicated to consumers, the market and consumers with decades of trust and choice returned to the binary, the binary has become the reform and opening up has always been standing in the forefront of the market On behalf of business. In the management of sincerity for the purpose of the great development of China's market economy, Double Star is trying to prove the image of a national brand. Double Star Group (Qingdao Qutang Gap Road 45) Tel: 0532-82684152