Color and hair trends drive the US hair care market

Hair dyeing and hair styling products have long been a strong field in the hair care industry , and are growing much faster than any other part. Studies have shown that the growth trend in this field has continued until 2010, which is the result of Kline & Company's latest research on various factors affecting the hair care industry.

Lenka Contreras, deputy manager of consumer products at the company's research institute, said, “There are many trends in the society that are driving the continued development of this field. People born in the era of population explosion are not as old as they are, and they are beginning to pay attention to anti-aging issues; and more and more In response, many companies have begun to introduce new products, expand product color matching, and gain greater market share. In 2005, P&G introduced new products in the Clairol and Wella brand. L'Oréal also introduced a new color range in L'Oréal Professional and L'Oréal Technique.

According to company research (SALON HAIR CARE USA 2005), professional hair dyes reached US$700 million in 2005, an increase of 6%, mainly due to the increase in demand for such products by consumers of all ages and genders. Older people are flocking to the hairdressing salon for a younger look. The younger generation is influenced by stars such as Lindsay Lohan, Ashlee Simpson and Madonna, and is increasingly using hair color as a way to catch up with trends and fashion. In addition, some popular technologies such as highlights and lowlights require good stereotypes and specialized products to achieve and maintain a more stylish look. In 2005, the sales of hair styling products reached nearly 450 million US dollars, an increase of 5% over 2004. Over the past five years, this steady growth has been driven by innovative new product lines and the use of a variety of styling products to create new styles and trends. Hair stylists continue to use more consultative and consultative methods, especially for male customers to educate on how to use hair styling products at home. Modern men's and women's hair styles require a variety of products, and this demand helps to promote the continued growth of hair and hair care product types.

Stereotypes and hair dye products themselves are constantly evolving and evolving to meet the changing needs of consumers. Products are more gentle, natural, reduce concerns about hair damage, and shorten processing time to meet the demands of modern population time constraints. Many new shampoos and serums have helped to preserve and enhance the color effect after dyeing, thus contributing to the growth of product types. Shampoos and serums are the slowest growth compared to other hair care products, in part because of the emergence of more quality products in the mass market. Many of the shampoos and conditioners in the mass market mimic the products of beauty salons and hair salons, and are more targeted and beneficial. High-end branded products sold in places such as Sephora contain good quality ingredients, making them a better alternative to hairdressing products.