Cardillac offers personalized ring service with 3D printing

Paul Steenbrink of Cardillac Jewelers in the Netherlands has been a goldsmith for 27 years. In the past three decades, the demand for gold jewelry has remained stable in the market, but the production technology has undergone great changes. Over the past few years, Steenbrink has begun using an Ultimaker 3D printer to prototype its customers and offer a unique personal design service.

According to China's 3D printing network, Cardillac's product distributors are spread throughout Europe. 3D printing allows Cardillac to iterate several times for a design, which allows the customer to have a full understanding of the product when deciding to purchase, which gives the company a considerable competitive advantage. And the cost of Ultimaker plastic wire used to design iterations is much cheaper than the actual raw materials such as gold, silver, stainless steel, etc.

In addition, one of the company's most unique services is its Face-to-Face jewelry design service, which enables customers to add their unique personal style to their products. For example, with the help of a photo, a customer can order a personalized ring, and the face is engraved with a portrait of himself or a person he loves.

The key to this fun service is the creation of realistic molds with the Ultimaker 3D printer. “First we will receive photos of people who need to be engraved on the ring.” Steenbrink explained: “Based on these photos, we will draw the outline of the face and then we can make the ring. Use an Ultimaker 3D printer We print out a plastic ring and use it to create a mold, and then cast a one-to-one version of the ring in stainless steel, silver or gold."

At the same time, Cardillac Jewelers will also use 3D printers in the production of standardized products. Steenbrink will use this machine to prototype products for customers so they can determine the size, style, and suitability of the product they choose.

"It's possible that what you've designed is pretty good on a computer screen, but when it's made, it can be disappointing when worn on the customer's hand. That is, you might make a beautiful ring, but wear it on The hands of others may be unsightly," Steenbrink explained. “And we generally use gold as a material, which is a big waste.”

In this case, the flexibility brought by the 3D printing prototype brings great convenience to customers and sellers, because a copy can be printed in 3D before the final product is produced, so there is no risk to both parties.

“If someone looks at a ring in our regular product line, it is 10 mm wide, but if he tells us if we want to see if the 6 mm width is right, we can print out a prototype like this for him. , do you really like this width?"" Steenbrink said

The purchase of 3D printers opened a field for Cardillac that they had never been involved before. “If we don’t have a 3D printer, we might never sell jewelry like this.” Steenbrink admits: “For us it is a device that can really help us in jewelry manufacturing.”

Despite praise for the 3D printer, the goldsmith quickly pointed out the most important factor in the success of Cardillac Jewelers: "But after all, I am still the person who created and completed the ring!"

(Editor)

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