嘚啵嘚 Seventh Period: How to Create Your Own Outdoor Brand?
In recent years, domestic and outdoor brands have risen like mushrooms. I have never heard of them. I feel suddenly on fire. For example, Phelps and I suddenly felt that I could beat my wrists with camels. A lot of money, look at my eyes! Five-nine said it would also create an outdoor brand. Whoever wants to work in partnership with me will have thousands of dollars. This month's wages have not yet been spent.
Creating an outdoor brand is nothing more than two models, leisure and professional models, these two modes of marketing are not the same, a money to advertise, a line of feeling to do word of mouth.
Leisure mode
This model is good, you want to make big money you have to choose this model, you see the camel double 11 can sell hundreds of millions a day, Arc'teryx again high-end professional how much it can sell. And earning the people’s money is a good job. You don’t need to give them a good idea of ​​what this is and what the specifics are. Then they say that this is the new model of this year's explosion, wind and rain protection, and what Altman heat reflection technology is used. Polar bear bionic technology, xxx-tex, and many other sounds like cattle technology technology.
People can understand these things. When they feel good and tall, they buy backpacks and send backpacks, buy socks, and sell shoes. It's like buying the cheaper shoes on the line. Just like the three fat people in North Korea, the flicker's glare
Although this model is good, but the need to start capital is very large, you have no money, how to please those stars to do endorsements, ah, this model must have, and it is very important! The rest is the exposure of the exposure and the clothes to do a good job to look at the line ~ double 11 and then promote it, selling point library base on the line.
Professional outdoor mode
This mode requires more, first of all you have to figure out what your purpose is, if it is to make money, I said you still do it, the above kind is suitable for you, if you really want to create an outdoor product , then you are likely to succeed!
In fact, this is not inconsistent, for example, OR (Outdoor research). Originally their founder was because of a bad snow design, which led to the cancellation of the whole trip. This person was very angry and wanted to know which of the two bastard designs. This snow jacket, and then he went back to design a snow jacket, and suddenly it was on fire. Later, he specifically produced outdoor accessories for incurable diseases. Finally, the skier died. OR is now getting bigger and bigger, now to the United States. Military matching gloves, now mentioning outdoor accessories OR is absolutely top-level.
You see that the people who are not prepared to make money above are purely serving the people. As a result, people are on fire. In addition to its purpose, it is necessary to control and control the quality of its own products. When it comes to product quality and workmanship, it must be blown as a bird. Most of the bird’s current product lines are in China and Southeast Asia, and the things that have been done are still similar to the previous ones. The level has not dropped substantially. This is hard to come by. There is no standard for China to do things, so quality control is a crucial step. Once again, the designer can't sew clothes.
Finishing quality control, and then designing, now China stays more imitative and learning, but it is normal, just like the military, the initial copy, the mid-term study, and the later period. It seems that the outdoor industry is still in the copy stage...
The first time the bird was wearing a seat belt, the company had only two requirements for the first employee: one was a mountaineer who was passionate about the mountain (male) and the other was an engineer (female) who was skilled in scientific research. Men and women do not work tired, this is what I said, ha ha, obviously not to use and try to create a top brand that is not possible, the bird created too many first, hot press forming technology, waterproof Zipper and so on. It's not hard to think of becoming a bird, says the person of Yama-Fen. First, throw the designer into the mountain.
A very good idea or design is very important. The founder of KEEN is a sailor himself. Then he often bruises his toes. He creates a big-headed shoe style. As a result, people suddenly get fired. The brand sold a lot of money, and then in the same year's Times, this shoe is also familiar to everyone, Newport~
Speaking of creative ideas, I recently expressed a lot of emotion. Recently I watched the news of two children in the United States. One boy was 19 years old using brain waves to control the robotic arm because the neighboring little girl was disabled. The 17-year-old girl used seaweed to make oil because the teacher said it was very difficult. There are many such examples in the United States. In fact, children have many ideas. If I used to tell my dad when I was a child, I would use seaweed to make oil. My dad would send me to a psychiatric hospital to check it out.
Finally, when we talk about prices, the foreign brands themselves are very expensive to sell in China. A large part of this is due to China's policy of taxation and protection of domestic brands. Therefore, these domestic brands can no longer support them, nor can we blame Zhuge Liang for not giving power ah ~ The future trend is definitely the price of a unified ah, last year, Chanel has reduced the price, China reduced by 20%, foreign raised by 20%, when the 2000 birds and 1,000 Kaile Stone does not necessarily sell better.
The cost of research and development at the beginning is very high, so the feelings are still very important, or who will pay for your costs? I suggest that those fine Chinese goods should be able to set up an organization. It is called Jingzhongguoguo. The full name is "the elite Chinese outdoor brand holds the country's thigh". The country has so much money to do research and development.
hahahahahahahaha!
I also wanted a creative idea with Xiaodou, and then prepared to launch the market, called BIG BANG, and then created a sandbag brand using Xiaodou as a prototype. Creative inspiration is to see the bean's face every day, there is a kind of urge to pump him, and then the bean's face and sandbags, playing with BIG BANG (big stick) hit him.
I think that my creativity is invincible. With the shortcomings of Xiaodou, I have been sub-minuted into Wang Sicong's rhythm!
to sum up:
Leisure can be professional, to identify the crowd to be clear, big uncle double eleven, ass reputation of cost-effective.
Domestic boutiques should hold on, insist on research and development of new technologies, and make more efforts to make less money, inexpensive and evergreen!
The end of this period will be over. We are happy to chat with Wu Xiao to provide topics and broaden our thinking.
嘚啵嘚 Phase I: Equipment to establish a correct view of life and values, and realize the Chinese dream of a great rejuvenation of the Chinese nation~
嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚.
嘚啵嘚 The third period: What is the importance of physical fitness and outdoor equipment?
The fourth phase: nonsense Beijing ISPO's domestic outdoor brand ~
嘚啵嘚 The fifth period: The post-view of Beijing's ispo exhibition and those foreign brands we have pursued in those years
嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 嘚啵嘚 :?
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