How to use the group purchase promotion correctly?
[ Chinese wardrobe network ] [Chinese wardrobe network ] As we all know, in today's home building materials market, many brand wardrobes use the banner of group purchase to do daily promotion, using price as a bait to attract consumers to buy, the effect is often minimal. . How to use the group purchase promotion correctly?
Hidden traps in branded wardrobes
A large number of consumers can purchase high-quality and low-priced goods through the group, but the risks behind the purchase of sweets in home building materials still exist.
The promotion trick of first increasing the price and then discounting can still be traced in the group buying activity. Secondly, the price of group-purchased goods is cheap, and product services may also shrink. In addition, many group purchase activities are accompanied by various restrictions such as time-limited signing, limited purchase, and full payment.
Non-standard brand wardrobe group purchase resistance industry development
As an emerging mode of consumption, the field of home building materials purchases is mixed, and various disputes and frauds are inevitable.
We believe that both the group purchase and the non-group purchase contain the two market players, the operator and the consumer. The enthusiasm of the merchants for the moment has harmed the interests of consumers, not only destroying their own brand image, but also causing consumption. The trust in home building materials purchase activities is reduced, which ultimately hinders the overall development of the industry.
Brand wardrobes use group purchase correctly, making it a kind of brand marketing model
Some more rational merchants will choose to cooperate with large-scale websites, use the website to promote their own wardrobe brand, and improve their credibility.
There is a wardrobe business frankly: I do not ask how many orders can be directly brought to me through the network, my concern is to enhance the brand influence through the network. However, in the context of the wardrobe industry's quick success, how many businesses can have such power?
Wardrobe products are custom products, and their marketing strategies are also unique. However, no matter what marketing strategy is adopted, it will not change its brand, build brand, increase brand credibility, enhance brand resistance and so on.
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