"Niu Ren Niu Shi Niu shop" interview series - Shenzhen Firefox purchasing director Wang Zhihui

The "Niuren Niu Shi Niu Store" is an outdoor elite series of interviews created with cool originals. It aims to focus on the development and transformation of outdoor shops, and to carry out dry goods sharing on the management and management of outdoor stores and learn about local outdoor markets and outdoor stores. Overview.

In the first issue of the “Bullen, Niushi, Niudian” series of interviews, we were very honored to have invited Mr. Wang Zhihui, the purchasing director of the Shenzhen Firefox Outdoor Store, to be interviewed by us and let us enter this decade-old outdoor store. Senior purchasing director of the outdoor world.

Wang Zhihui, purchasing director of Shenzhen Firefox Outdoor Store, has been in Shenzhen Firefox for 10 years. Like many outdoor practitioners, Huige is also transformed from an outdoor player to an outdoor practitioner. 10 years ago, Hui Ge, who loves outdoor sports, hopes to stay in Shenzhen local work, and at the same time can engage in his favorite outdoor sports industry. This kind of enthusiasm takes him into the door of the Shenzhen Firefox. After 10 years passed, when the outdoor sports enthusiast had become the purchasing director of the Shenzhen Firefox, he asked him to show us what kind of outdoor shop Shenzhen Firefox is.

The physical sales industry in Shenzhen is first faced with the first pressure from Shenzhen's high housing prices—store rental. However, Hui Ge believes that the high store rents bring a burden, but also brought a certain order to the market. In the face of high store rents, small physical stores that lack strength can only be discouraged. Only strong stores that can provide better services can survive. This provides a certain market screening and reduces certain competitive pressures.

Faced with many existing outdoor stores, they began to shift their stores to the suburbs, so as to obtain greater storefronts and a more close-to-outdoor store environment. Huige believes that at least in Shenzhen, this is still not satisfactory. The number of private cars in Shenzhen and the traffic environment cannot satisfy the conditions of suburban outdoor shops. The flow of people in the downtown area and convenient transportation are still irreplaceable advantages in the Shenzhen area. They cannot be replaced by larger suburbs and larger areas. Outdoor environment instead.

Hui Ge also said that the above situation is only for the Shenzhen Firefox itself, Shenzhen Firefox closer to its own characteristics of Shenzhen - more exotic population, younger consumers and other characteristics. Mass consumers have become the main consumer group of Shenzhen Firefox. Compared with other outdoor stores, the consumption of high-end consumers and professional users in the store is not the main force of consumption.

Over the past two years, I have heard people everywhere claim that the future of sales is in e-commerce. The sales of physical stores will continue to decline. In this issue, Faigo gave his own opinion. He believes that e-commerce sales are excellent. The physical store has little impact. Why do you say that? Because although the advantages of e-commerce are not available in physical stores, physical stores also have the advantage that e-commerce companies lack: face-to-face service. Therefore, Hui Ge believes that the future of physical stores is in service, and sales itself is a service industry. How to make service better is the future of physical stores. Shenzhen Firefox pays great attention to details in terms of service, from the furnishings of the store to the shopping guide of the clerk. The process and after-sales, etc., are all not available to e-commerce companies.

Hui Ge mentioned that in terms of after-sales, outdoor equipment has its specificity compared to other products, and sometimes customers may cause product damage due to their unfamiliarity with the product. At this time, customers still hope that they can get after-sales service. Shenzhen Firefox is faced with this situation, and the solution to the most is to communicate first. In the face of this situation, the most important thing is not to let consumers misunderstand the store and brand, and then try to meet the needs of consumers as much as possible.

In terms of customers in the service store, Faigo believes that the shopping guides in the store have made a great contribution, and Shenzhen Firefox is also very cautious in recruiting clerk. At present, in many outdoor stores, due to the strong professionalism of outdoor products, the cost of shopping guide personnel training is relatively large, and the number of excellent staff is not many. This phenomenon leads to the loss of customers. Faigo believes that such a problem exists for a long time. Shenzhen Firefox's solution to this problem is to start with recruitment, pay attention to the clerk's love for outdoor sports, and give priority to clerk who has passion for outdoor sports. At the same time, the store provides certain support for the clerk's sporting hobby. Such support is reflected in many aspects, from outdoor equipment purchase required for outdoor play to training and holidays. This will not only increase the clerk's professionalism in outdoor equipment, but also retain quality shopping guides.

Outdoor stores across the country have incorporated the club into the service area, and Huige said that the Shenzhen Firefox has not followed suit. This will have to talk about the "regional" issue mentioned above. Hui Ge said that there are many migrants in Shenzhen. At the same time, among these consumers, individualized young people are the mainstays. Everyone loves the outdoors, but they play in various ways. Young people in Shenzhen are more likely to play with fellow Chinese in the club and are more likely to travel with strangers AA or themselves. This has become the Shenzhen Outdoor Firefox. This outdoor old shop in more than ten years still has no outdoor club of its own. the reason. With such personalized requirements, the services required are also more specialized. Therefore, Shenzhen Firefox uses its own advantages of providing professional outdoor equipment and maintains cooperation with some professional clubs for mutual benefit and mutual benefit.

Of course, there are opportunities to interview the purchasing director of a large outdoor shop like Shenzhen Firefox. Of course, I would like to talk about outdoor brands and goods, and Huige also gave wise answers to these questions.

When I asked about the quantitative requirements of many brands nowadays in outdoor stores, which caused some trouble to the Shenzhen Firefox, Huige believes that this is not a big problem for Shenzhen Firefox, and the in-store sales The situation can always be kept under the condition of not pressing the goods. In contrast, Huige believes that sometimes there will be replenishment, the lack of certain types of brand inventory makes them troubled, this is the Shenzhen Firefox's most desired brand support. At the same time Hui Ge also said that for some small shops, starting rations may indeed cause some problems, and the resulting inventory will also become a pressure for small outdoor stores.

But for Shenzhen Firefox not to be troubled by the inventory problem, I think it still benefits from the fact that they have experienced buyers like Hui Ge. After I asked Hui Ge to teach the experience of purchasing, he shared the experience of several purchases, and these experiences revolved around a central-store statistic. As a ten-year veteran buyer, Hui Ge can know what kind of goods his shop can sell every season or even every month. This provides a basis for purchasing goods.

To do this, you need to have a good understanding of your sales data. Faigo said that as long as you understand the data, you can also know how much your shop can absorb, which ones your own shop needs, and which may create a backlog, when facing some strange goods.

At the same time, I also asked Faigo to share more of my own experiences and provide them to newcomers to join outdoor shops and friends who want to own their outdoor stores. Hui Ge modestly stated that he is a procurement staff, or say something about purchasing. As an outdoor shop purchase, it is extremely necessary to learn professional knowledge. Professional practitioners can provide consumers with high-quality goods; at the same time, purchasers must understand the characteristics of their stores and their spending power. Professional experience and knowledge can become an excellent outdoor shop purchaser.

At the end of the interview, Huige also expressed his thanks for the outdoor exhibitions in Asia and the opportunity to provide such sharing opportunities for outdoor equipment stores. At the same time, Hui Ge also said that he hopes that platforms like Equipment Cool and Asia Outdoor can provide more for the outdoor circle. The industry's information sharing, hope more goods, brands and other latest and embarrassing information. I would also like to express my gratitude to Shenzhen Firefox Huige on behalf of the equipment cool and Asia Outdoor Exhibition!

The sharing of Shenzhen Firefox Faigo is very exciting. There are many problems that are worthy of consideration by outdoor practitioners and solutions to many store problems. This issue of “The Niu Ren Niu Shi Niu Store” is here, and more exclusive interviews with Niu Ren Niu Shi Niu Niu will meet with you in the future as soon as possible. Please continue to pay attention to equipment cool APP industry information.

Makeup Spatula

Metal Makeup Applicator Spatula

[Material]Makeup Spatula, High quality metal - Stainless Steel,smooth and bright.

[Note] It is necessary to clean the makeup spatula after use, because it is often in contact with skin wax and cosmetics and other products that directly contact our skin, so cleaning it can make our skin healthier.

We also have silicone makeup spatula, plastic makeup spatula, and we can provide you with customized service of makeup spatula,we are professional factory,any inquire or question welcome contact us any time when you feel free

Makeup Spatula,Makeup Spatula Silicone,Makeup Spatula Scoop,Makeup Applicator Spatula

Shenzhen Nanfang Shishang Cosmetic Utensil Co., Ltd. , https://www.sznfssmakeupbrush.com