Asian Bike Show Industry Summit meets all your attempts in the bicycle industry
Challenge VS Opportunity
In recent years, in China, cycling events have emerged in an endless stream, more attention has been focused on cycling, and the proportion of public spending in bicycle travel and leisure has also far exceeded that of the past. However, why do some practitioners still feel that business is bad?
Although the growth rate of the bicycle industry has slowed down, as the concept of large sports continues to heat up, capital still maintains a relatively high concern for the sport bike industry.
The second session of the Asian Bike Industry Summit will closely follow hot spots, introducing topics such as event IP, e-commerce O2O, sports services, and product trends, inviting industry experts and outside experts to share experiences, and inspiring inspiration in the discussion and interaction.
At the same time, LeTV, as the exclusive video partner of the Asia Bike Industry Summit, will provide you with live brainstorming.
Agenda grab prophet
10:00-11:00 Competition IP New Play
IP of sports events has become the focus of viewers in recent years with its continuity, stability and derivative ability. The high-quality event IP needs high-quality genes for the event itself, strong experience of interaction, good service packages and fan-like effects. Whether it is a self-contained event or the introduction of an event, it requires specialized operations, resource integration, and marketing communications to achieve value added. For event organizers, in addition to the traditional way of income, how to realize the IP of the event?
Research direction:
Events: Management, promotion, profitability Media: News, assessment, culture, new ways of social promotion Capital: Capital's promotion of cycling
11:00-11:45 Development Road for Local Bicycle Brands
In the face of international brands and the overall economic environment, what advantages and disadvantages exist in the development of local bicycle brands? How to establish a self-developed road suitable for China's environment and consumers in products, marketing, sales, and services?
Research direction:
Analyze the advantages and disadvantages of local brand products to avoid the problem of homogeneity How to establish your own cultural price war
13:30-14:30 Gold Mine in Sports Service
The development of a sport is not only related to the charm of the sport itself, but also closely related to many factors, thus forming a comprehensive set of industries. Behind the heat of running, a series of developmental systems such as horse races, national running activities, commercial running tours, and horse racing services have formed a very large development system.
Is the rise of running sports an inspiration for cycling?
Research direction:
Commercial Running Group: Sports Community-based Travel Agency: A Model of Travel + Sports Promotion
14:30-15:30 From Online to Offline: Bicycle O2O
The online + offline model seems to have reached a consensus on the sales of equipment products, but for the entire vehicle, it seems that the online sales are still difficult. How to divert online customers to physical store experience? What are the bottlenecks that constrain the online sales of vehicles? Will the offline payline service become a new important channel for vehicle sales in the future?
Research direction:
Convergence traffic guide online sales and offline services
15:30-16:30 Yamashita era
According to the experience of other areas of mature sports bikes, the proportion of domestic mountain and other models is also slightly adjusted. Will mainstream brands adjust their product lines accordingly, and what kind of product trends will the industry and riders embrace?
Research direction:
At present, the proportion and trends of domestic mountain bikes’ proportions and future forecasts, types and characteristics of major manufacturers of carts, and other mature sports bike markets
How to participate Whether you are a brand dealer, a car shop or a club,
Or organize the event, professional media,
As long as you are a bike industry practitioner,
September 14,
@Nanjing International Expo Center HALL 9A,
The Asia Bike Industry Summit meets your intentions!
Scan the QR code below
Registered to participate in the second Asia Bike Exhibition Industry Summit.
Seats are limited, first locked!
What are the big coffee giants who will gather in Nanjing to jointly study the road ahead of the bicycle industry? Stay tuned for the second phase of Asia Bike Industry Summit
The above content is reprinted from the equipment 2016 cool official partner Asia Bike Exhibition official website
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