Gift industry, "creative marketing" is at the time
Creative, intelligent and practical have become the trend of gift design
With the development of "Internet +", the gift industry has also continuously broken through the tradition. As a traditional industry, on the one hand, the gift industry is facing pressures such as rising raw material prices and rising labor costs. On the other hand, with the increase in the operating costs of new stores and the increase in store rents, the expansion of gift companies is also facing huge practical challenges.
Customized products are favored by the gift market
In contrast, the new e-commerce channel has obvious advantages, which not only reduces the circulation costs and transaction costs, but also speeds up the flow of information to avoid the backlog of manufacturers. In this context, gift companies are also actively embracing the Internet and trying to seize the online sales market.
With the development of "Internet +", the gift industry has also continuously broken through the tradition.
“The most popular places to buy gifts when I was young were gift shops and stationery stores. At that time, the styles and styles of the gifts were relatively simple. Now it’s very different. Buying gifts is basically straightforward to buy online, which not only saves time and cost, but also The variety and style of gifts are also more diverse." Consumers reflect.
In fact, it is not difficult to find out from the gifts sold in the market in recent years. With the development of technology, gifts have changed quietly in terms of style, type, design concept and so on. The design of gifts has moved from tradition to intelligence, from a single style to a diversified innovation.
At the 34th Beijing International Gifts, Premiums and Housewares Exhibition held in Beijing, many companies exhibited fashionable smart home gifts full of creativity and individuality. For example, smart robots that can be seen at home, can use mouths. Blowing out the induction table lamp, the car air purifier, the charger, the powerful function of the Bluetooth function, and the warm hand charging treasure for charging and heating. These creative gifts, which gather the wisdom of the designer and bring surprises to the public, are also gradually changing people's lives.
Taking office stationery companies as an example, more and more enterprises are breaking through traditional thinking and combining technology and creativity. For example, anime-themed stationery is well received by the market. At the same time, more and more office stationery companies have seized the market potential and innovation trends of the gift industry, combining stationery and gifts, and at the same time developing the stationery industry and the gift industry, expanding the industry's more development space and more possibilities.
Creative, intelligent and practical have become the general trend of gift design. Some analysts pointed out that under such a trend, the market potential of the gift industry is large, but the competition is bound to become more intense. How to highlight the advantages and avoid disadvantages of major gift companies is the key to future development.
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