Is the transformation of Outdoor Pathfinder successful?
Date: 2016-08-24 16:28
As the first listed domestic outdoor products industry, the Pathfinder has been listed on the market since 2009, and its operating income has grown from less than 300 million yuan to over 3.8 billion yuan. The growth is obvious to all.
For a long time in consumer perception, Pathfinder is an outdoor sports brand. Founder Pathfinder founder and chairman Sheng Faqiang once stated that if 2011 is the watershed, before 2011, Pathfinder is to develop products, establish channels, strengthen brands, and expand financing, taking a road to entrepreneurship and rapid expansion. . After 2011, Pathfinder has been making changes and transformations.
Pathfinder after the transition is more like a simplified version of LeTV, trying to create an ecosystem around the three major business areas of outdoor, travel, and sports. In fact, at the stage of brand development, it is a trend to lay out related formats and ecosystems.
From January to June 2016, Pathfinder Company achieved operating income of 1.087 billion yuan, an increase of 60.86% over the same period of the previous year; net profit attributable to shareholders of listed companies was 9,439.78 million yuan, a decrease of 23.92% over the same period of the previous year. Specifically, the outdoor products business achieved an operating income of 684 million yuan, a net profit of 116 million yuan attributable to shareholders of listed companies, a travel service business operating income of 406 million yuan, and a net profit attributable to shareholders of listed companies of -106 million yuan.
In addition, the easy-to-travel world of the travel services sector contributed significantly to the company's operating income in the first half of the year, but due to the fact that the company's operating business is still in transition, Greenfield China plans are also in a substantial expansion phase, so the company’s net The contribution of profits appears as a planned loss.
Obviously, the Pathfinder is shifting to a service-oriented platform, but the three plates are still fighting each other.
Industry insiders also frankly stated that the way in which the Pathfinder’s internal management team is actually not clear, and now they are also thinking about how to achieve long-term development. Whether or not the effect is obvious depends on whether the management and the team have relatively good execution power and how the team should cooperate.
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