The GORE-TEX® brand is signed by Dou Dou, and they join forces to “play” and play

Legend has never been used to worship, but to create and transcend. 5020 kilometers, 30 days to go through New Zealand, challenge nine outdoor sports, and complete the documentary “Walking through New Zealand”. This is an extraordinary piece of extraordinaryness. The hero who composes the legend is the actor Dou Yu, another identity outside the actor: outdoor extreme sports Lovers. Recently, the famous outdoor functional fabric GORE-TEX® brand announced that it had signed a contract with Dou Tao and hired it as the global spokesperson for the brand. This will be another global spokesperson for the GORE-TEX® brand following the signing of the legendary football coach Guardiola Guarantor.



Seriously acting and happy life - a different kind of actor Dou Chang is a stealth outdoor sports player


Dou Yi successfully entered the public view with Zhang Yimou's movie "The Love of Hawthorn Tree". However, Dou Tao was almost insulated from the scandal since Art, always smiling, low-key and cordial. Carefully concentrate on the cause and gain applause for acting. In recent years, Dou Yong has successively filmed popular film and television works such as "The Tears of Allure", "Wolf Totem", "Breaking Wind", "New Step by Step" and quickly promoted to become a hot band in the performing arts circle. New generation actor. In the days of no filming, Dou Yong likes a variety of outdoor sports, playing windsurfing, mountaineering, rock climbing, etc., like the real pirates can go all the way up the sea, he can enjoy the stimulation and pleasure in the process of challenges, outdoor For him, sports have the power of healing and the power of rebirth.


In May 2015, he dared to venture into the Haba Snow Mountain at 5396 meters above sea level. Going beyond the limit, the experience never stopped. After Dou’e's climbing experience in Haba Snow Mountain, he decided to continue to take seriously the mountaineering. In the fall of 2015, he and the international mountaineering coach Sun Bin met together to climb Mount Rainier of Seattle, USA for the first time for systematic mountaineering training. The professional outdoor equipment of this snow-capped mountain tour comes mostly from the GORE-TEX® brand. Dou Yong personally experienced professional outdoor equipment equipped with GORE-TEX® fabric technology. The 24/7 professional protection brought by the GORE-TEX® brand helped Dou to complete the attack on Rainier Snow Mountain. Afterwards, Dou Yong traveled across New Zealand, and the GORE-TEX® brand continued to accompany the company, challenged squalls, storms, snow and ice, and helped Dou to realize their dreams in the open air. The cooperation between Dou Wei and GORE-TEX® brand, Dou Yong’s love for outdoor sports, serious challenges to his spirit, and courage to fear difficulties have left a deep impression on the GORE-TEX® brand. The GORE-TEX® brand that continues to promote the innovation and development of the outdoor industry is full of respect. Both parties' trust and support have laid a solid foundation for Dou Wei to become a spokesperson for the GORE-TEX® brand. The two sides quickly reached an agreement of cooperation.



GORE-TEX® brand focuses on escorting outdoor enthusiasts


GORE-TEX® brand fabric was born 40 years ago. It breaks through the shortcomings of general waterproof fabrics that cannot breathe, and is known as "the cloth of the century." The birth of this fabric has had a revolutionary impact on the development of outdoor sports for humans, enabling people to truly appreciate the best protection in all weathers. The US “Fortune” magazine listed it as “one of the world’s 100 best American products”.


Twenty years ago, the GORE-TEX® brand came to China. The GORE-TEX® brand leverages its global influence in the outdoor industry to bring professional and comprehensive outdoor operation concepts to this market, which is temporarily out of reach, and continues to promote the development of the outdoor industry in China. Launched outdoor knowledge popularization, launched outdoor safety education program, organized a discussion meeting for cattle people and large coffee, set up outdoor pioneer camps, and committed to deepening the popularization of outdoor sports programs from safety, and also making outdoor sports more and more safe and standardized in China. .


Since 2007, the GORE-TEX® brand has launched the “Experience Unending - GORE-TEX® Outdoor Dream Realization” event, which provides Chinese outdoor enthusiasts with a standardized, extensive platform for outdoor participation, providing travel funding and equipment support. The footprints of activities have spread all over the world, and more and more outdoor sports enthusiasts have realized their dreams of climbing. With the help of the GORE-TEX® brand, they have challenged themselves, pursued excellence, and experienced extraordinary lives. The GORE-TEX® brand has been in existence for 40 years. After entering China for 20 years, it has established a number of pioneers for outdoor sports. In addition, the organization of dream activities and other activities has resulted in outdoor sports enthusiasts saying: “Now there is outdoor sports in China. In your own soil, the strength of the GORE-TEX® brand cannot be underestimated."


In 2016, the GORE-TEX® brand and the seven top business schools in China jointly established the "GORE-TEX® School of Business Outdoor Activities Alliance." We hope that through the joint efforts of more outdoor enthusiasts, we will spread outdoor spirit and promote advanced outdoor products. Let more like-minded people find the "organization" and let more people understand the charm and charm of outdoor sports. In addition, it has hosted more than 15 years of GORE-TEX® across the Alps in the world of cross-country global competitions in Europe and has become the world's most famous long trail race event. The GORE-TEX® brand's understanding and experience of outdoor sports make it stand out in a strong global outdoor competitive environment and is prosperous.



GORE-TEX® brand + sinus 骁 = extreme experience


In the world of reinforced concrete, we are like a beast in front of a desk of a few square meters. The computer screen is filled with mountains and rivers. It is the travels and experiences of others. It is difficult and lax, slack and hollow, and the pace of not going out is slow and powerless. The heartbeat is already tired. Seeing other people's stories and becoming familiar with them is ultimately a matter of others. It is their own legend to try, experience, and create. The GORE-TEX® brand will cooperate with Dou E, and will earnestly set off with Dou E, break free and surpass oneself, use ordinary and extraordinary creations, convey the spirit of sportsmen, and experience the charm and wonderfulness of outdoor sports. The signing conference will be held in Beijing on October 21st, 2016. A number of well-known domestic media partners, brand partners, and outdoor cafes will all be expected to participate and witness the GORE-TEX® brand and another global spokesperson. Birth.

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