Wardrobe group purchase wind scraping price operation space still exists _ Tencent Home
[ Chinese wardrobe network ] core tips: the rise of e-commerce, with "fire" group buy. This way of shopping online has quickly become a popular promotion in many industries. The wardrobe industry is naturally not far behind. This kind of promotion method has set off a consumer boom, saving money, time and effort, and not only gradually gaining acceptance for the market, but also becoming a good way to activate the weak wardrobe market.
The rise of e-commerce has brought "fire" to group purchases. This way of shopping online has quickly become a popular promotion in many industries. The wardrobe industry is naturally not far behind. This kind of promotion method has set off a consumer boom, saving money, time and effort, and not only gradually gaining acceptance for the market, but also becoming a good way to activate the weak wardrobe market.
Wardrobe group purchase wind "scraping" "hot" price operation space still exists
Group buy network hot
With the advent of the renovation season, the news of the promotion of alliances by major wardrobe companies is also one after another. When consumers choose well-known brand home products, they are also struggling to find the opportunity to find the lowest price, and home group purchase will become the choice of many consumers. The credit guarantee of the group purchase website, the “ultra-low price†lower than the price of May 1st, the bargaining price of the “head of the team†on the stage, and the non-returnable deposit, make many consumers who are new to the market tempted.
Group purchase is not perfect after sale
"I listened to my friends and said that it is convenient to buy things now. I don't have to go out and need to sit at home to shop. I listened to curiosity and went to join in the fun of buying. I saw a wardrobe in the promotion, the color price is also Zhongyi, the above also wrote that you can pay the deposit first, not expensive, it is 200 yuan, if you are not satisfied, you can return it." Mr. Zhang said in a certain urban area.
When such a group purchase is in the transaction, sometimes it is to go to the brand store to transfer the order, the store sales staff informs that the price is too low, it is recommended to sign the contract in the store, but in this case, if there is a problem, most of the store is not responsible. All consumers should be cautious when buying a group, don't be confused by the promotion, pay attention to whether it is perfect after the sale of the wardrobe.
Group purchase price operation space still exists
The group purchase website is a consumer platform, usually paying the “service fee†to the group purchase network with the number of participating activities. The brand relies on the number of passengers on the group purchase website, attracting consumers to pay the deposit first, and transferring the order in the physical store.
For the price of the day is the lowest price, some are, some are not. There is also a lot of room for operation during this period. In group buying activities, merchants generally launch a set or a special offer to attract consumers, the price is far below the market price. However, the special products are either not very good in quality or are in stock products, and the merchants will not participate in the activities with the products that are sold well.
In the consumer's participation in this kind of promotion, we must be "eye-catching" to be fooled, or to buy unsatisfactory products.
Guangzhou Boxuanya Cosmetics Co., Ltd. , https://www.bxycosmetic.com