How will the smart home industry's blue ocean future achieve a qualitative leap?

When it comes to smart home, maybe everyone is familiar with it. After all, it is an intelligent society. Many mobile phones, watches, computers and other things that can be connected to the Internet are intelligently designed. We can clearly feel the various kinds of intelligence. convenient. In contrast, the road to popularization of smart homes is not as smooth.

The industrial chain has begun to take shape, and the "smart range" has been expanding.

The concept of smart home has been around for a long time, but there has been no specific implementation. Until 1984, the establishment of the world's first intelligent building named after the “Urban Office Building” opened the curtain of smart home construction. The rise of smart homes is based on two aspects of qualitative change: on the one hand, the widespread use of the Internet, and on the other hand, the improvement in consumption levels. Nowadays, consumer demand for consumption is no longer the casual whim of the past, but rather a comprehensive solution that involves many aspects of life. Whether it is for the building decoration industry, the communication industry, or the home appliance industry, smart home is a huge development industry. But the premise is to achieve integration of many industries, or cross-border integration.

Nowadays, smart sweeping robots and smart toilet covers, these seemingly single products, while bringing convenience to our lives, have also become the starting point for intelligently constantly conquering the family industry. With the further deepening of smart homes, they cover The industrial scope also covers many fields such as home appliances, communications, and medical care. The extension of concepts such as cloud computing, big data, and the Internet has also provided support for the construction of smart home platforms. The smart home industry has already ushered in an explosive opportunity. The industrial chain has begun to take shape, the quality of hardware equipment has improved, the chip of sensors has provided technical support for software systems, and the scale of production caused by breakthroughs in technology bottlenecks has gradually reduced costs; Software technology includes the development of mobile Internet, especially big data and machine learning, artificial intelligence level progress, and many products are initially formed. With the increasing number of smart products, the synergy and communication between each other will become more apparent.

"Enthusiastic details" may become a problem for the popularity of smart homes

China's smart home started around 2000, but it was only a forward-looking niche industry that explored and delved into it. Since 2014, Google's acquisition of Nest has ignited the craze for smart homes. In a period of time, including a large number of Internet companies, home appliance companies, operators, and some entrepreneurial teams and makers, they all entered the smart home industry. . With its huge market prospects and the first-mover advantage of preempting the ecological chain, smart homes have long been the scent of all parties. However, everyone wants to make a name for themselves on the smart home road, but it is not all smooth. "External cold internal heat", non-uniform standards, insufficient user demand, all of which make smart home enterprises slow down. The most serious of these is the interconnection and interoperability of smart home products, especially the communication protocol plays the most important role, is the place to fight.

Although the smart home is in the limelight, the stalemate is gradually emerging. User demand for smart home products has not broken out due to high product prices, poor user experience, and lack of killer applications. Moreover, some enterprise product models are not clear, there is no certain model to learn from, and there is no uniform standard to refer to. The cross-border competition between the Internet and traditional home appliance enterprises has brought about product homogenization. Smart home is a broad concept. "Ease of use" and user experience are important indicators. Smart homes should provide a family atmosphere, not just the synergy of various technologies.

For the development path of smart home, the industry has been controversial. One is to make smart items, the other is to make a complete intelligent system, to provide users with a complete solution. The ultimate product of the smart family is “terminal + software + service”, but a large number of new entrepreneurial enterprises lack the funds and strength to build a platform. In the early stage of development, only smart items can be used as a breakthrough. Therefore, the cultivation of the market is more urgent. After the products become mature, the products can be interconnected, and the user experience continues to improve, the integration of services will form a complete smart home ecosystem. From the current acceleration of the pace of cross-border integration of Internet companies and the continuous transformation and upgrading of traditional enterprises, the trend from “single product to interconnection” will become more clear.

In any case, the trend towards smart home is an inevitable trend. Therefore, as a blue ocean of industry, smart home is invaluable. With the emerging technologies such as the Internet of Things and cloud computing entering the smart home industry one after another, diversified products have gradually formed a smart ecosystem, and the cost of products has gradually moved toward the trend of civilians. From wired to wireless, from concept hype to application implementation, after more than a decade of development, smart homes have finally achieved a qualitative leap and will eventually revolutionize our lives.

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