[China Toys Fair] Dongguan Botai leads the local original animation to go abroad

Botai Culture is the operator of Songshan Lake Botai Creative Service Center. As a public service platform for cultural and creative industries, Songshan Lake (ecological park) is dedicated to building a one-stop service platform for brand-authorized whole industry chain. The new model of brand authorization will truly promote the transformation and upgrading of Dongguan's traditional industries. The appearance of Botai was also exhibited in the name of the service center.

Leading the local original animation brand in Dongguan to go abroad

The purpose of this Songshan Lake Botai Creative Service Center is to promote the Dongguan City Government brand-authorized funded projects, attract more well-known domestic and foreign brands to participate in government brand licensing projects, and lead the local original animation brand in Dongguan. Songshan Lake Botai Creative Service Center not only carries the domestic original animation brand, hilarious bugs, super flying man, scroll, a raccoon, QQfamily, Babu panda, chocolate bear, Miss Puff, etc.

At the same time, Dongguan local original animation brand representative Yan Mao, KK rabbit will also make a heavy debut in this exhibition.

Toys, cats, KK rabbits come from the crowd

The cat was born in Dongguan in 2008. With the culture of innovation, perseverance and excellence, it expresses the self-confidence and courage to express its own personality. It is committed to becoming the trend cartoon brand of young people's internal identification and was selected as “National” in 2013. The construction and protection plan of the animation brand."

KK Rabbit is an IP that Guangdong Zhigao Cultural Creativity Co., Ltd. has promoted in recent years (hereinafter referred to as “Zhigao Culture”). The cultivation and launch of KK Animation IP has gradually transformed Zhigao Culture from a stationery manufacturer into a cultural and creative company, transforming from “selling products” to “selling culture and selling models” to “selling culture and selling models”. At present, Chigo Culture is building an animated cartoon about the KK family, which is expected to land on the TV screen by the end of this year.

Four major sectors lead brand cooperation

Songshan Lake Botai Creative Service Center has created a one-stop brand authorization full industry chain service platform. The platform business covers four major sectors: brand introduction and authorization, R&D design, product sales, training and consulting . The company has established strategic partnerships with well-known brands such as Disney, Aofei, Dream City, Tencent and Big Mouth Monkey. In this exhibition, the service center will bring the Dongguan animation brand representative 拽猫 and KK rabbit to make a heavy debut.

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