About 30 bold thinking about China's future business model, the more shocked the more reading! --first time
In the age of information fragmentation, where the rapid change in the communication landscape, from the top of the hill, look at this fast-paced world and silently record every vivid detail and context~
Today's changes in China are changing with each passing day. But when things change, you start to pay attention to the nature of change, not the result of transformation. You will become more and more deeply aware of the regular waves.
1. China's future industry is divided into three types: one-dimensional traditional industries - two-dimensional Internet industry - three-dimensional intelligent technology industry. The one-dimensional world is being rebuilt and the two-dimensional world has been divided (BAT is in control). A three-dimensional world is being formed. High-dimensional challenges always have advantages in low-dimensionality. Therefore, online stores can flush out physical stores, and WeChat opponents must be born in the smart field. Therefore, the real good show is still behind!
2. China's current enterprises are divided into three levels: Third-class companies do services - Second-class companies do products - First-class companies do the platform. In the future, the company’s outlet will only be upgraded to a platform. The essence of platformization is to provide creators with opportunities to create value!
3. The Evolution of China's Internet: PC Internet - Mobile Internet - Internet of Things, PC Internet has solved the symmetry of information, and mobile Internet has solved the interconnection of efficiency. The future Internet of Things needs to solve the Internet of Everything: data is freely shared and value is distributed on demand. The essence of Internet+ is to build a low-rise building so that everyone above can quickly find a goal. Whether it is to find a customer, find a lover or find a partner.
4, China's e-commerce evolution theory: B2B - B2C - C2C - C2B - C2F, from business to business, to business to personal, personal to personal, personal to business, and ultimately personal to the factory. In the future, each product will know who its customers are before the production, the advent of the individualized era, and even the production and customization across the borders.
5. China's e-commerce is changing the urban landscape. "Northern Guangshen" is becoming "Northward Deep." The decline of traditional trade will pull down Guangzhou, and the rise of cross-border e-commerce will help Hangzhou. The urban landscape of China in the future should be "Beijing's power regulation + Shanghai's financial operation + Shenzhen's smart technology + Hangzhou e-commerce."
6. Evolution of China's economic structure: planned economy - market economy - shared economy - communist economy. From "production according to plan, consumption according to plan" to "production according to market, distribution according to profit", then to "according to consumption production, distribution according to value", in the future China will surely "produce according to demand, allocate according to demand" to satisfy people. Of all the needs, this is communism.
7. The flow of China's industrial chain is counterattacking. In the past, it was first produced and then consumed: the producer, the distributor, and the consumer. The future must be the first consumer of reproduction: consumers - designers - producers. Therefore, the group of traditional dealers will disappear, and designers who can be converted into products based on consumer ideas will appear in large numbers.
8. The evolution of China's advertising format: The media is king, technology is king, content is king, and product is king. Traditional advertising always depends on the power of the media to influence people, such as CCTV bidding. Later Internet advertising began to rely on technology to achieve accurate delivery, such as by region, by income, by time. And then the rise of social media made good advertisements spread spontaneously. The best advertisements in the future must be products and the best products must have advertising effects.
9. The core of China's business competition has experienced: lots - traffic - fans three phases, real estate is the lot, the traditional Internet business is traffic, since the media business is a fan. The future is a struggle between “influence†and “charismaâ€, and the momentary linkage of “core fans†is the “gravitational wave†of future business.
10. The Evolution of Chinese Media: Traditional Media - New Media - Self Media - Information Flow. The media is going from being concentrated to divergence and from being unified to being checked and balanced. The rise of the media will produce two major results.
The first has inspired a lot of people's enthusiasm for creation. Words have finally been recovered as a basic attribute of human beings, and the emotional side has been inspired to hydrate the increasingly mechanized world.
Second, China’s discourse power is beginning to fissile, and ordinary people are eagerly demanding decision-making power in public affairs, such as who to invite in the Spring Festival Gala. In the future, everyone is a self-media. The creation of information flow has caused the media to die.
Reprint Source: SEC Walker's Old Wish
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