2016 Smart Retail CEO Forum Special Guest Profile - President of China Outdoor Goods Retail Trade Association (CORA) Zeng Weigang
About CORA:
China Outdoor Industry Retailers Association, also known as CORA in the industry, is an outdoor industry retail organization that represents three US brands.
About the brand:
CORA has represented three American brands: one is Patagonia, which is the American high-end outdoor clothing, equipment and footwear brand; the other is gregory, which is the American high-end outdoor backpack and urban bag brand; and the third is keen, which is the footwear brand.
About Zeng Weigang:
In 1990, I went to Canada to come into contact with outdoor sports. Canada is a country with sparse population, abundant natural resources and a larger national territory than China. However, 90% of Canada’s population lives are concentrated within 100 kilometers of the U.S. border. Location, population is very concentrated. Most of Northern Canada is very unpopular, so it provides a good venue for outdoor sports. There are mountains, mountains can be climbed in winter, and can be climbed in summer. Zeng Weigang started from camping, went to water sports, drifted, and then went skiing. This exposed a lot of outdoor sports.
When I majored in college, I worked in engineering, but later I worked in IT. I usually work more indoors. When I'm at leisure, I want to be close to nature. By 2004, there was a chance to return to China to start a business and change an industry.
Zeng Weigang speaks about the outdoor industry:
The outdoor industry has not been in China for a long time. Strictly speaking it does not exceed ten years, but it has developed very quickly. It has been 40 to 50 years since the development of foreign outdoor industries. However, it may take only a dozen years for China to complete this stage. It is still an early period of rise.
Zeng Weigang said in an interview:
The Chinese market is a relatively new market. In the recent three years, the international attention to the Chinese market has increased significantly. One is that the Chinese market continues to grow at a rapid rate; the second is from the global environment. The Chinese market is thriving with slower growth.
We have a project called outdoor school, which is mainly to do some professional knowledge training for outdoor shops and outdoor workers. There are also trainings for outdoor store operators on how to do business. This is our service to the industry. The development of the entire industry requires the improvement of everyone's overall level. This is what I think should be done.
Want to know more about him, please pay attention to the “2016 Smart Retail CEO Forum†sponsored by the source cloud cloud company of the “7+2†platform, and there are more outdoor cafes to help out!
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