Innovate new terminals and embrace the great era of consumer upgrades
At present, China is welcoming a new wave of consumption upgrades. Consumers have changed from coping with life to operating and enjoying life. It is also the traditional survival and material consumption that has begun to give way to development and service. The process of new consumption. Consumption in the fields of entertainment, communication, education, health care, tourism, etc. has exploded, and the supply side has been drawn from both quality and quantity, thus giving full play to the basic role of consumption in economic growth and the key to promoting industrial transformation. effect.
Consumption upgrades come, soft pack demand blowout
In recent years, along with the improvement of people's living standards and the renewal of ideas, the wave of “consumption upgrades†has gradually grown in China. The quality revolution has gradually started, and the "happiness industry" has developed rapidly. The upgrade of the consumer side and the upgrade of the supply side, "double-lift" out of a trillion-yuan soft-packed ship. Consumers began to pursue a more personalized and artistic home environment, and the demand for soft clothing appeared to be blowout.
What kind of posture should be used to greet the consumption upgrade?
As demand increases, sales terminals must make timely adjustments in order to turn demand into sales faster and better. Therefore, innovation in sales terminals and construction of new terminals are indispensable. In this context, Ruibao Wallpapers proposed the development direction of innovative new terminals in 2017 to meet the trend of consumption upgrade.
First, upgrade the terminal storefront. With the expansion of product diversification, the display of the layout of the terminal has changed correspondingly to the distribution of the layout and the content of the wall content, forming a display of the new integrated product display and the experience atmosphere of the life scene. trend. In addition to the original wallpaper products, the product display also adds soft cloth products such as wall coverings, fabric curtains and decorative paintings.
In the past, excellent sales terminals had a strong sales team. The new terminal proposed by Ruibao Wallpaper abandoned the previous sales-oriented terminal team and developed a mature team with clear division of labor and deep cooperation. We will increase the number of professional service personnel such as resident designers to provide customers with more professional full-service soft-pack design services.
In terms of channel construction, it broke the original single channel. In the context of the Internet+ era, as early as 2010, Ruibao wallpaper was forward-looking from traditional enterprises to the Internet. In response to the characteristics of e-commerce sales customer experience in the home building materials industry, Ruibao Wallpapers began to promote O2O omni-channel construction in 2015. Through the offline connection and online link, “double-connect†an omni-channel new retail empire. . The O2O product "99 arbitrarily loaded" launched by Ruibao Wallpaper has sprung up in the 2016 Tmall wall category. As a package product, customers can complete the order, paper selection, design, VR experience, paving, after-sales service without leaving the house, and the user experience is the ultimate.
In terms of service, Ruibao Wallpaper implements the concept of “creating + paving + installing + processing†with the concept of creating value for service, in order to strengthen the customer experience, solve customer pain points, and then move customers. Each terminal is equipped with a professional resident software designer, using the Cool Jiale platform to provide customers with professional and instant overall soft design services, allowing customers to experience the decoration effect through VR equipment, truly seeing what you see. Income. Cloth and other products to achieve uniform standards, unified processing, and equipped with professional paving, installation workers, so that customers' shopping experience is peace of mind, rest assured.
Ruibao wallpaper uses art to create wealth
From February 27th to March 2nd, 2017, Ruibao Wallpaper will be presented in a brand new image "The 23rd (Beijing) International Wallpaper Fabric Curtains and Home Soft Decoration Exhibition". At this exhibition, Ruibao Wallpaper will bring the latest soft-packing products and creative design exhibition area as well as the introductory customer experience to show you the perfect combination of art and wealth. Here, Ruibao Wallpaper invites you to visit the booth of Hall C15 in Hall W1 of China International Exhibition Center (New Hall) to create a win-win platform.
Editor in charge: Liu Bing
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