Child safety seat market distinguishes poor domestically produced child safety seats from foreign brands
With the continuous increase in the number of private cars in the country, as a child safety seat to ensure the safety of children's rides, people gradually enter the field of vision. However, the quality of child safety seats on the market is currently mixed. At the beginning of 2014, the famous American children's products manufacturer, Gray, voluntarily recalled about 6 million child car seats, involving 26 models, becoming the fourth child safety seat recall in American history. Throughout the country, from the Guangdong regulations that "under 12 years old can not take the co-pilot" to Shanghai to force legislation on child safety seats, the issue of child safety rides is getting more and more attention. So what is the current situation of the Chinese children's seat market?
status quo
Domestic child safety seat configuration rate is less than 0.1%
Child safety seats were first developed in developed countries such as Europe and the United States. Especially since the 1980s, countries such as Europe and the United States have introduced relevant regulations, forcing children to use car child safety seats when riding, and car child safety seats With rapid development and popularization, products are gradually developing from foam products to diversified new materials.
According to data released at the first child safety seat summit held in Beijing recently, the number of cars in China is currently 137 million, of which 40 million families have children under the age of 14 and need to install safety seats, but the facts The use rate of child safety seats in China is less than 10%, which means less than 500,000. The data is so low that it is shocking.
market
Child safety seats are not good enough, "foreign brands" are also difficult to guarantee quality
At present, there are a large number of child safety seats in the domestic market, and many of them are “foreign brandsâ€. In the concept of majority, foreign brands mean quality and quality. In fact, it is not the case. For example, a German seat brand company said that its products have won the European test championship. However, according to the internal situation of the industry, these external data are from the ADAC test results, but the ADAC test will be updated every year, so there is no Who is the safest. Even in countries such as the United States, where the market economy is highly developed and the supervision and systems are perfect, the event of the recall of the child seat by the American company will be exposed. This also gives consumers a wake-up, rational choice is the most important, do not blindly pursue the "foreign brand."
Throughout the country, some child safety seat manufacturers have been committed to introducing foreign children's safety concept into the country, and investing in research and development, such as the product “Thanksgiving Child Safety Seat†developed by Taizhou Thanksgiving Auto Accessories Co., Ltd. It has obtained a number of national patents and has completely independent intellectual property rights. At the same time, compared with the price of foreign brands in the market, the domestic brands such as the Thanksgiving child safety seat are rated as the most cost-effective products at the price of the people.
Brand
Where is the qualified product “Golden�
Child safety seats are so important, how should consumers correctly choose the child safety seat that suits their model? Child safety is the first place to test the “golden expensive†of a product, such as the domestic brand Thanksgiving child safety seat is strictly in accordance with The European ECE R44/04 safety standard is designed and manufactured to meet the needs of infants of all ages. As the first manufacturer of child safety seats in China to receive 3C certification, the grateful child safety seat can ensure the safety of children in an emergency. At the same time, thanksgiving is based on the safety of children and the design concept of comfort and fashion. For two consecutive years, it is a special seat for the popular baby "Where is Dad?" star baby. As a domestic child safety seat, the gratitude of performance has already won the honor for domestic brands.
What kind of product is the best? How to choose? Consumers should rationally choose a child safety seat, do not over-trust the foreign brand, choose the product that suits you and your baby is the most important. Let the child safety seat truly protect the growth of the child.
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