Infinex Solutions Division builds a hotel marketing CRM management system to help hotel smart management


Massive data is a “new energy source” that promotes the development of the information industry, which has almost become an industry consensus. Once a company has the ability to continuously collect data and refine, process, trade, and apply data, it will create unexpected benefits for the company. In the hotel industry, actively embracing the Internet to develop smart hotel systems naturally opens up a new opportunity for the hotel industry market. In this regard, Infinex Solutions has launched a smart hotel management system to provide marketing CRM for hotel chains. .

Infines Solutions' intelligent hotel management system is mainly dedicated to helping hotels quickly build mobile Internet CRM customer management and customer marketing platform, helping companies to do customer drainage, customer information management, and stream existing customers. Improve the company's comprehensive revenue capabilities.

At present, there are not a few companies involved in hotel marketing. In general, there are three types of marketing methods: First, use traditional membership card points to stimulate customer spending, cultivate their own loyal customers, and win customer resources. Second, adopt the strategy of cooperation with the cash register software company, develop its own cash register system and tools, open up customer management and cashier, and stimulate the consumption of customers. Third, outsourcing the hotel marketing work, launching various marketing games, the communication effect is good, but it does not penetrate the user business process, and the actual benefits that can be brought to the hotel are minimal.

According to this, the Infines Solutions Division believes that relying on people is not as good as it is. The hotel industry must have its own channels of access and deposits in order to win long-term development. The hotel management system launched by Infines Solutions has upgraded the original membership card coupons, points redemption, and stored value cashbacks.

For example, for identifying customers, the system can obtain customer's recent hotel travel consumption data, as well as payment channels and other information, as well as the customer's mobile phone number, WeChat id, Alipay id, etc. The information is saved. When the customer spends twice in this hotel, the information management system can accurately identify it, and provide targeted marketing tools and data reports for the hotel, so that the hotel can take a more effective marketing strategy. Create revenue.

On the other hand, the hotel management system built by Infinex Solutions will analyze and manage the customers according to the source, potential customers and consumption frequency, so that the hotel can take the most appropriate ones. Marketing strategy, but also to provide customers with the most comfortable service.

There are many customer management doorways. Infinesys Solutions Division builds a customer management system based on understanding the business characteristics of the hotel industry, enabling marketing CRM to effectively match the hotel business and help the hotel to be uniquely intelligent! In addition to the hotel industry As the leading provider of intelligent solutions, Intermec Solutions also launched customized product solutions covering management information, mobile internet and IOT; and for the financial industry, hotel tourism industry, apartment rental industry, Automotive logistics industry, medical health industry, education and training industry, government public welfare industry and comprehensive industry provide customized solutions to fully support the company's unique wisdom!

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