The growth of e-commerce in Yangzhou plush toy industry has accelerated. The annual online transaction volume has reached 70...

On July 13, Yangzhou City Department of Commerce issued a survey on the development of e-commerce in Yangzhou plush toy industry.

Yangzhou traditional plush toy production

Fusha Toys' offline experience shop

Merchants in Yangzhou Wutinglong Toy City are on delivery

On the 13th of July, Yangzhou City Department of Commerce issued a survey on the development of e-commerce in Yangzhou plush toy industry. The bottom line shows that with the help of e-commerce, the scale of the Yangzhou plush toy industry has accelerated, and the industry chain has become more abundant than in the past. At present, only one year of plush toy online transactions has reached a scale of 7 billion yuan.

The Hanjiang District of Yangzhou is the most concentrated plush toy company in the city and has the largest volume of market transactions. As the “hometown of plush toys” in the whole country, locally produced plush toys have been supplying the global market, and 95% of the hair on overseas markets. Velvet toys were once processed and produced by Yangzhou enterprises. In the financial crisis of 2008, the plush toy industry in Yangzhou also suffered a certain amount of impact. However, under the background of looking for market breakthroughs in the entire industry, it became the first year for Yangzhou plush toy industry to enter the Internet.

Taking Yangzhou Wutinglong Toy City as the center and a radius of 3km around it, it is the area with the highest degree of concentration of local plush toys. What is different from what was gathered here before 2008 is the difference between toy factories and processing factories. Now, over 80% of the city's plush toy e-commerce companies and over 60% of plush toy manufacturers gather here, and they also include plush toys. 1 provincial-level e-commerce demonstration town (Xihu Town), 4 provincial-level e-commerce demonstration villages (Jinyi Village, Heye Community, Zhutang Community, Shenying Village), and 1 cross-border e-commerce park (Yangzhou Postal Cross-border E-Commerce Industrial Park) and 2 Chinese Taobao Villages (Jinyi Village, Jiudian Village). Because there is a whole set of e-commerce industry chain as a support, Wutinglong Toy City has become the largest professional toy e-commerce distribution center in East China, and all major logistics express companies in the country have basically set up workstations here, taking tens of thousands every day. Pen electricity supplier logistics business.

At present, operators of Yangzhou plush toys have become accustomed to using the Internet for online sales to expand market coverage. In Jinpu Village, the first e-commerce model village in the province, more than a quarter of the residents here are engaged in plush toy e-commerce transactions. Last year, the amount of online transactions has exceeded 200 million yuan, and the number of employees in e-commerce and related supporting industries More than 2,000 people.

Fusha Toys Co., Ltd. is a representative of Yangzhou Plush Toys Co., Ltd. that actively builds an “Internet+” development framework. The company entered the e-commerce field from 2010. At present, the proportion of online sales has reached 85%. Last year, “Double 11” achieved online sales of nearly 60 million yuan. This year, Fusha Company also launched the construction of the Fusha wisdom building project. It will build the Pussa Princess Town, build the headquarters of the Fushasha headquarters, the O2O experience exhibition center, the Internet crowd building space, and the advantageous enterprise Internet industry platform and resource sharing center. The production and marketing products gradually stepped into a new stage of building an operating platform. While continuing to transform itself, it also drove a group of traditional and distinctive enterprises to transition to the Internet industry. It is expected that within three years, companies can achieve sales of 2 billion yuan through the Internet industry.

After catching up with the Internet Express, the Yangzhou plush toy industry has stepped up its efforts in enriching the people. Taking an example of an ordinary e-commerce business household with annual sales of 500,000 yuan as an example, production support for toy accessories, fabrics, fillers, decorations, etc., as well as e-commerce support such as logistics, photography, design, packaging, operation, and planning, can be realized. Nearly 1.5 million yuan worth of industrial chain production. According to incomplete statistics, nearly 30% of returning youths, returning migrant workers, and low-income rural households in Qianjiang District are now using entrepreneurship products such as online sales of plush toys or engaged in related supporting work to achieve prosperity.

The Yangzhou plush toy industry, which is once again taking advantage of the Internet, is facing another industrial transformation. With the weakening of price advantages, continuous increase in costs, intensified market competition, and the impact of electronic products, the local community is actively planning to leverage on “characteristic towns” to realize Another sublimation of the industry.

The relevant plan will focus on the positioning of the plush toy industry and break the boundaries of the administrative region. The toy town will be built with the center of the Five Pavilion Dragon Toy City. Relying on the Wutinglong e-commerce resource, production advantages of Xihu Town, and supporting capacity of Weiyang Development Zone, the Bank further improved its financial services, creative design, exhibitions and exhibitions, and other forms of business, thus providing a basis for the development of cultural tourism, business commerce, casual dining and other peripheral industries.

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