Jiangsu Yangzhou Weiyang Chinese Plush Toy Gift Capital
Yangzhou, south of the Yangtze River and east of the Beijing-Hangzhou Grand Canal, has always been a beautiful scenery of the city, a cultural city of talent, a profound knowledge of the city. Since the posthumous differences between Wu and Fu, the Yangzhou city has experienced 2,490 years of development and has experienced several ups and downs. It was once an ancient land and water transportation hub and salt transportation center in China, and it is known as the "richest crown in the world." Up to now, Yangzhou's economy is still very active.
Among the many industries in Yangzhou, plush toy industry is one of the most famous and unique. Thousands of large and small toy companies in Yangzhou and the surrounding areas have an annual sales volume of several hundred million yuan, and they have exported more than 80 countries and regions. Now an industrial chain has been formed from the processing of raw materials to the sale of finished toys, with hundreds of thousands of employees. . "Athens Olympics," "Beijing Olympics," and "Shanghai World Expo" millions of dolls are from Yangzhou. In April 2006, the China National Light Industry Union Association conferred the title of "China's plush toy gift capital" in Weiyang District, Yangzhou City.
The Yangzhou Governor plush toy industry has a solid foundation for development and the industrial chain is relatively complete. Weiyang plush toy industry not only leads the nation in scale, but also has a complete system within the industry, forming an industrial system of industrial agglomeration, enterprise clustering, product serialization, and market externalization. Although Yangzhou’s toys are soft toys, they have always been very distinctive, forming a complete industrial chain from fabrics, accessories, accessories, fillers, and toy production equipment, and using the market as a pulling force to form a strong The industrial agglomeration has a large and small number of thousands of toy manufacturers within a radius of 25 kilometers. In the Weiyang area, all the demand elements involving plush toys can be produced or purchased on the spot. There are two existing large-scale toy trading markets and many small and medium-sized shops. Among them, hundreds of companies specialize in the supply of raw materials, auxiliary materials, and fillers required for toy production; toy support companies are also nearly 100, specializing in the production of toy fabrics, fabrics, packaging, and optoelectronics, plastic products and other intermediate products; and various toys. The finished product manufacturing company mainly produces animal products, dolls, shoes and hats, crafts, gifts, modeling and other plush toy products. In the famous Wutinglong International Toy & Gift City, a variety of plush toys are dazzling.
Over the years, with the development of the toy industry in Yangzhou, professional talents have also grown and formed a group of outstanding entrepreneurs. Large and small toy business owners have varying degrees of toy production, sales, and development trends. Strong grasp and adaptability are the leading forces in promoting the development of the toy industry. A group of outstanding designers has also formed. Toy companies, especially medium and large-scale enterprises, have gradually introduced and cultivated their own design talents.
After many years of meticulous construction, brand building has also achieved initial success. The Weiyang District was not only approved by the China National Light Industry Association as the "Capital of China's Plush Toys," but also held the Fourth China Yangzhou Plush Toy Festival. It cooperated with CCTV to conduct a theme of plush toys. "Happy China trip" large-scale cultural activities, organize and organize a number of plush toy person design contest. The influence of the Villiage Plush Toys has expanded day by day. The products have appeared in a series of major events at home and abroad, including ATHENA (Athena) and PHEVOS (Phevos), the mascots of the 2004 Athens Olympic Games in Greece, and the mascots of the 2008 Olympic Games in China. Fuwa, the super girl doll of Hunan Super Girls.
Now, China's toy industry is facing a big environment for industrial transformation and upgrading. The transformation should be mainly reflected in the following aspects: the orientation of the industry shifts from production to trade, product production shifts from order to consumption, brand propaganda moves from fragmentation to professionalism, and market development has shifted from foreign to internal and external. In general, the development of the plush toy industry should start from the aspects of large-scale, brand-name, market expansion, technological innovation, quality management, talent introduction, and industrial extension. At present, the Yangzhou toy industry is undergoing tremendous changes. Leveraging the development of animation and film and television is a development path for many plush toy companies. Plush toys are derivative products of the cultural and creative industries, lacking the cultural and creative industries, and there is little room for independent development of individuals. Plush toy business owners understand this principle, but extending to the industry chain is not an easy task. The talents, funds, and technology necessary for entering the animation industry are daunting for the lucrative plush companies. A single toy company's internal industrial upgrading has become an unreachable expectation. Weiyang District has launched a cultural and creative industrial park, building ten major centers for toy animation research and development, cultural innovation in Lugang, cultural performances, arts and crafts design, news media, audio and video production, leisure tourism, education and training, architectural design, and art transmission and production of violin. , trying to dismember the cultural and creative industries, so that a company needs to do homework, broken down into a number of links. Each center (market segment) is market-oriented, and its energy will be more monographs. It will be more professional and more competitive.
In the increasingly fierce market competition, Yangzhou plush toy industry is faced with the pressure to upgrade product quality, enhance brand innovation, and ensure quality and quality, and has thus begun a new round of development.
Attachment: Investigation Report on the Status Quo of Small and Medium-sized Toy Enterprises in Yangzhou
Yangzhou’s toy industry, which is mainly made of plush toys, has shown its glory in history. As early as the 1970s, the national leaders used plush toys as a national gift to present to international friends. When Vice Chairman Deng Yingchao visited North Korea in June 1979, he personally sent the "panda" of Yangzhou plush toys to the Children's Palace in Pyongyang City. For the North Korean children, it is very popular with children. In the 1980s, the flourishing community industry promoted the flourishing development of the toy industry. In the hilly areas on the northwestern suburbs, the social club team has a factory and the prosperity of the group's busy processing. In the early 1990s, Lekai Toys Co., Ltd., with a production scale of over 100 million yuan, emerged as a leader in the industry at that time. In May 2006, the People's Government of Weiyang District was awarded the title of "China's plush toy gift capital" by China Light Industry Association.
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