Sporting Goods Industry Creates New Mobile Marketing Mode
2018-05-07 09:00:45
Sporting Goods Industry Creates New Model of Online Mobile Marketing Date:2014-04-15 10:49
With the rapid development of the Internet, the impact of the mobile 3G era has penetrated into all walks of life. The development of 3G mobile Internet has become a major trend in the future development of various industries. In the traditional trend of traditional mobile Internet development, the mobile Internet marketing The pattern becomes an inevitable trend. Many offline industries took the initiative to seize the opportunity of the rapid development of the mobile Internet, and constantly created their own brand model of online marketing, sporting goods industry, of course, can not miss this opportunity.
As we all know, the 2008 Beijing Olympic Games not only brought people to continue to participate in the sport, but also played a huge role in the growth of the sports consumer goods market. Sports products have become the new darling of consumers. China's sporting goods market continues to heat up. It is understood that sports consumer goods have an average market demand of two to three hundred billion yuan each year. Obviously, at present, the decentralized and physical store retail methods of domestic sports products cannot satisfy the sustainable development of sporting goods companies.
The development of many brands in the sporting goods industry has seen a gradual development. Such as Decathlon, this platform, Decathlon Group was founded in 1976, has 60 passion projects, 16 brands, not only created a broad market in Europe, but also opened 34 concept shopping malls in 16 cities in China. Decathlon adheres to bringing all kinds of sporting goods together, offering products with excellent technical performance at the lowest price, providing more people with the possibility of sports, enjoying the business philosophy of sporting pleasure, and using innovative technologies and products to make The athlete feels the joy, comfort, safety and health of the game. In the current economic context, the sports industry has made use of China's modern network technology and online transactions and payment methods to vigorously develop e-commerce platforms and expand the online development model of the sports industry, which has become the most favorable way for the entire industry to compete. Relevant experts said that sports brands like this type of long-term development in China should realize the mobile online marketing model as soon as possible and boost the rapid development of the industry.
The number of Chinese netizens exceeds that of the United States, and the majority of netizens are young people aged 30 or younger, which is more than two-thirds of the total number of netizens. Netizens have become accustomed to using the Internet to satisfy their own needs, as long as there is potential consumption in the areas that people are concerned about. Zhou Rong, an industry expert, said that since the birth of the Internet, major sporting events across the country have had an indissoluble bond with them. Many spectators who are passionate about sports can track the progress of the event through the Internet for the first time. And results. Nowadays, with the increasing development of the mobile Internet, more young people who love sports have brought benefits, watch events at any time and everywhere, and sporting goods have entered the mobile Internet. They are also grasping the innate, real-time, interactive, and efficient information transmission characteristics of the Internet. In the coming days, mobile internet marketing will become the choice of the entire industry.
With the rapid development of the Internet, the impact of the mobile 3G era has penetrated into all walks of life. The development of 3G mobile Internet has become a major trend in the future development of various industries. In the traditional trend of traditional mobile Internet development, the mobile Internet marketing The pattern becomes an inevitable trend. Many offline industries took the initiative to seize the opportunity of the rapid development of the mobile Internet, and constantly created their own brand model of online marketing, sporting goods industry, of course, can not miss this opportunity.
As we all know, the 2008 Beijing Olympic Games not only brought people to continue to participate in the sport, but also played a huge role in the growth of the sports consumer goods market. Sports products have become the new darling of consumers. China's sporting goods market continues to heat up. It is understood that sports consumer goods have an average market demand of two to three hundred billion yuan each year. Obviously, at present, the decentralized and physical store retail methods of domestic sports products cannot satisfy the sustainable development of sporting goods companies.
The development of many brands in the sporting goods industry has seen a gradual development. Such as Decathlon, this platform, Decathlon Group was founded in 1976, has 60 passion projects, 16 brands, not only created a broad market in Europe, but also opened 34 concept shopping malls in 16 cities in China. Decathlon adheres to bringing all kinds of sporting goods together, offering products with excellent technical performance at the lowest price, providing more people with the possibility of sports, enjoying the business philosophy of sporting pleasure, and using innovative technologies and products to make The athlete feels the joy, comfort, safety and health of the game. In the current economic context, the sports industry has made use of China's modern network technology and online transactions and payment methods to vigorously develop e-commerce platforms and expand the online development model of the sports industry, which has become the most favorable way for the entire industry to compete. Relevant experts said that sports brands like this type of long-term development in China should realize the mobile online marketing model as soon as possible and boost the rapid development of the industry.
The number of Chinese netizens exceeds that of the United States, and the majority of netizens are young people aged 30 or younger, which is more than two-thirds of the total number of netizens. Netizens have become accustomed to using the Internet to satisfy their own needs, as long as there is potential consumption in the areas that people are concerned about. Zhou Rong, an industry expert, said that since the birth of the Internet, major sporting events across the country have had an indissoluble bond with them. Many spectators who are passionate about sports can track the progress of the event through the Internet for the first time. And results. Nowadays, with the increasing development of the mobile Internet, more young people who love sports have brought benefits, watch events at any time and everywhere, and sporting goods have entered the mobile Internet. They are also grasping the innate, real-time, interactive, and efficient information transmission characteristics of the Internet. In the coming days, mobile internet marketing will become the choice of the entire industry.
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