Consumer groups iterative design, self-contained, environmentally friendly into the home industry three axes
With the gradual formation of families after the 80s and 90s, their demand for homes has many differences. In order to meet their requirements for home personality, customization and safety, design, decoration and environmental protection will be the home industry. Three axe.
design
Design has been in China for nearly 30 years. It has become an important part of society, life, fashion, education and culture. The design has refreshed people's aesthetics and refreshed the products of various industries. Based on the combination of traditional crafts and modern foreign design, China's home design has begun to promote the aesthetic development of the entire furniture industry.
From the consumer's point of view, home design is the first impression consumers have on the product. This impression can help consumers make purchasing decisions quickly. In new consumption scenarios, good product design can better. Trigger the user's desires.
Home consumption is a long chain, heavy decision-making, low-frequency consumption, design is a very important part. For the user, the home that has to be placed in the home for a long time must be good-looking and durable. When choosing a home, the user's design requirements for the home will be more critical.
For home furnishing, a good designer can create great value. Not only engineering design, the designer is more like a master planner. They will set up a rough space solution based on the characteristics of the room type, combined with the consumer's occupation, hobbies, economic conditions, etc. In the process, Let consumers gradually clear their own renovation needs and make overall planning, thus saving unnecessary expenses. In general, design is also a service.
From the commercial operation of design companies to the consumption conversion of design products, to the close symbiosis between design and industry chain, it is enough to prove that home design is gradually developing into the next more mature stage, a new design. The era of home consumption is the coming.
Wholesale
The whole field of home improvement is not a new term. In fact, a home improvement company launched a similar packaged product ten years ago, but industry insiders pointed out that compared with the current year, the overall decoration is very different.
As early as 2005, a decoration company launched the "288" package, which pioneered the industry. The decoration company launched a furniture package with a hard-assembled set - "decoration to send furniture", which is the prototype of the whole package. However, the installation at that time was only a value-added service provided by the decoration company, and it did not achieve good connectivity and integration.
Nowadays, the whole assembly represents a one-stop decoration service, including hard-packing + soft-packing + custom home. Through the inter-industry inter-communication and integration, it forms an alliance with the main material merchants, and cooperates with the corresponding plate suppliers. Construction has been cut by almost half of the construction period, which will make consumers more worry-free.
The introduction of the overall home decoration, so that the home industry has become the darling of consumers. Consumers are getting younger and younger. After the renovation, their demand for functional, design, space utilization and personalization of furniture products is gradually improving. Under the guidance of the whole equipment, many people will choose Custom home.
According to relevant information, the acceptance of custom furniture market will increase year by year, and the replacement trend of traditional finished furniture and furniture will become more and more obvious. The younger generation of home improvement consumers are increasingly demanding individualized decoration styles, and the personalized customization service launched by the traditional furniture industry has finally gained a lot of use after the overall home decoration.
At present, China's custom furniture market is mainly concentrated in the cabinet and wardrobe areas, with penetration rates of 60% and 33% respectively. The expansion of the future custom furniture market has two aspects: the increase in custom furniture penetration and the expansion of custom models to other furniture categories.
According to relevant reports, the custom furniture market will reach 100 billion yuan: according to China's residential sales and stock room renovation needs, the custom furniture industry market size of 157.9 billion yuan, corresponding to the ex-factory price of 73.8 billion yuan, 2015-2018 will be 12% - The growth rate of 19% is expected to increase. The size of the domestic custom furniture industry (excluding the ex-factory price) is expected to reach 128 billion yuan in 2018.
In the future, the overall market size of China's home improvement industry will rise steadily, and consumer demand is spurring the upgrade of home improvement industry. Sound and unified product functions, integration of quality resources, transparent upgrade of supply chain and efficient quality service will become The key to the development of the assembly industry; providing one-stop overall home improvement services for users will become the mainstream.
Environmental protection
As people's awareness of environmental protection and safety in their homes increases, people pay more attention to their environmental protection in addition to quality. Especially for families with children, eco-friendly home is the primary choice.
Home is closely related to people's lives, and home safety is the public's expectation for environmental protection and safety. As the downstream industry of the real estate industry, the home industry must make the home industry have stricter requirements for green environmental protection, and do a good job in environmental protection, which is a win-win situation for enterprises and consumers.
The China Green Consumer Report released by the Ali Research Institute shows that Chinese consumers are now more than willing to green consumption and environmental protection. Their pursuit of a healthy and green lifestyle is not only more willing to buy environmental protection or help the public. Healthy green products also hope that their consumption behavior can meet the standards of health and environmental protection.
Recently, the Real Home Design Center has launched the “WE-Home†Mansion Comfortable and Smart Life System with strong environmental performance. This model has realized the “living†function, emphasizing the concept of “function, comfort, health, low carbonâ€. While ensuring the health and environmental protection of the materials used, it is also equipped with hot water circulation system, security system, water treatment system, fresh air system, air conditioning system, floor heating system and intelligent system. The actions of giant companies also illustrate the arrival of environmental trends.
In view of the guidance of national policies and the development status of the overall industry, not only the home furnishing enterprises themselves are seeking green environmental protection development, but also the social forces of the associations are also exerting force. It is understood that the China Building Decoration Association Materials Association has carried out many “Beautiful China†public welfare activities, and carried out green publicity, brand promotion and marketing docking in many cities across the country, with a view to promoting the overall green environmental protection upgrade of the home industry through the efforts of the association.
Consumer awareness of environmental protection has become more and more intense, and even more than business. Consumers have turned green, environmentally friendly and aldehyde-free into a new consumption pattern. For the home industry, it is becoming more and more important to gradually establish an environmental impression. In the future, environmental protection will be the biggest “brand power†in the home industry.
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