2018 Style Awards officially launched today
On March 6th, the “Wind-selling and Charging†2018 rally award was formally launched in Beijing. Hundreds of people from all walks of life including investment agencies, brands, sports, and media have witnessed this moment. Mr. Ma Qifan, chief strategy officer of the Fengqi Awards Committee and researcher of China National Advertising Research Institute presided over the launching ceremony.
â–² Mr. Ma Qichen
At the beginning of the launching ceremony, Feng Yingtao, Chairman of the Feng Ju Awards Review, and promoter of the New Action Jinding Sports Fund, Ye Yingtao, CEO of Peking Sports Culture Development Co., Ltd., took the stage and delivered a speech. Ye Yingtao pointed out that in the past two years, the concept of sports IP has been very hot. Since the beginning of the sports industry boom in 2014, various IP have been receiving attention. However, in the actual development of the sports industry and the IP operation, there are few real high-quality IPs, and the quality of IP is uneven, and the road to commercialization is difficult. On the other hand, the demand for high-quality IP and content in commercial capital is increasing. There is a problem of information asymmetry between IP development and commercial capital. This requires organizations and organizations to come forward to solve such problems. A high-quality IP is used to help it connect with commercial capital, achieve real commercialization, and build a bridge between the two parties. The award for wins was born under this background.
â–² Mr. Ye Yingtao addressed
Select high-quality IP special fund injection
According to the presentation of Xie Xuemei, secretary general of the Organizing Committee of the Coca-Cola Awards, the Cocoon Award is a professional award focused on sports IP innovation and business development in the Chinese market at the present stage, including "One Award, One List", which is the "Most Commercial Value Sports IP Award". And "the most commercial value sports ecology list." Through the excavation and selection of sports IP in the current market, sports IPs that practise commercial innovation and have commercial potential are discovered and commended. The value mining and empowerment of sports IP is realized, and the branding and commercialization of sports IP are promoted, and the process is established. The upstream and downstream industrial chain link bridges to promote the linkage development of China's sports industry.
â–² Ms. Xie Xuemei introduces the awards
The Wind Jury Awards Jury will select the participating IP works from the five dimensions of market performance, professional competence, commercial extension (derivative), value realization, and landing performance. They will send a final review road show invitation to the IP short-listed projects and select gold and silver. , copper and excellence awards.
At the same time, the excellent IP projects that have been evaluated by the Roving Awards Jury will receive follow-up service support such as consulting, investment and financing, incubation, business transactions, industry matching, government and real estate docking. At the same time, the Fengqi Award will also launch a special fund for investment in sports IP. The funds will come from the joint co-organizing company, branding parties, real estate developers and related investment institutions of the General Assembly. The quality IP projects will be selected at the conference award and will receive a special fund. Capital injection to achieve deep binding. In the future, the award will help maximize the commercialization of excellent IP.
The star review team lineup authority escort
At the launching ceremony, the list of judges and co-operatives of the Fengqi Awards was announced.
The award judges consist of top-level investment institutions, brands, sports marketing companies, sports industry KOL, sports star startups, industry vertical media, sports real estate, sports towns and sports complexes and other related celebrities. Among them, the chairperson of the review and the chairman of the supervisory supervisor were respectively from the promoters of the New Action Jinding Sports Fund and Ye Yingtao, CEO of Beijing Runba Sports Culture Development Co., Ltd., and Guo Jinjiao, vice president of Huaxi International Investment Group Co., Ltd., and the other judges Core members also made their appearances at the launch ceremony and made speeches.
Chairman of the evaluation:
Ye Yingtao (Creator of the New Action Jinding Sports Fund, CEO of Beijing Run Sports Culture Development Co., Ltd.)
Supervisor:
Guo Jinjiao (Vice President of Huaxi International Investment Group Co., Ltd.)
The core members of the presidium:
Wu Yufeng (Secretary General of Shanghai Youth Sports Federation)
Wei Jiang Lei (Sina.com Senior Vice President, General Manager Sina Sports)
Zhang Hao (Sina Weibo Senior Director of Hotspots and Sports)
Zhu Youjun (Chairman of Beijing Hanbo Business Management Co., Ltd.)
Zhou Xue (General Manager, Sports Investment Fund, Origen Packaging Co., Ltd.)
Tian Tao (President, Nelson Network)
Yu Xin (Chairman of Shanghai Film New Film Co., Ltd., Deputy Director of the Animation Committee of Shanghai Radio Film and Television Industry Association, CEO of Shanghai Juzhen Culture Communication Co., Ltd.)
Zhang Qing (President of Beijing Key Road Sports Consulting Co., Ltd.)
Guo Tong (General Manager, Beijing Atlas Sports Culture Development Co., Ltd.)
Yan Xin (Founder & CEO of Newbee Electronic Sports Club)
The award was co-hosted by Fosun Real Estate, Sina Sports, Weibo Sports, Hanbo Business, Origen, Nielsen, etc., and was organized by Shanghai Pengji Cultural Communication Co., Ltd., and was composed of sports, media, investment, real estate, brand, and electricity. Competition, film and television and other units co-organized and nearly 100 media organizations provided media support.
â–² Ye Yingtao, Guo Jinjiao, Xie Xuemei, Zhou Xue, Zhu Youjun, and Yang Zhendong jointly took the stage to start the lighting.
Octagon gathers to discuss the commercialization path of high-quality IP
At the launching ceremony, the organizing committee specially invited guests to attend the stage and held two interactive dialogues around the theme of “Business Innovation Law of Sports IP†and “Value IP in the eyes of investorsâ€. Zhang Qinghe, president of Consulting Co., Ltd., and Du Wenhan, general manager of Information Consumer Goods Division, presided over the meeting.
Focusing on the theme of “Business Innovation Law of Sports IPâ€, Zhong Kailin (Founder and CEO of FAST4WARD), Nie Ningning (General Manager of Taishi Group Market Center), and Zhu Youjun (Chairman of Beijing Hanbo Business Management Co., Ltd.) participated together. Discussed.
â–² Interactive Dialogue Session I: Business Innovation Law of Sports IP
Focusing on the theme of "value IP in the eyes of investors", Guo Jinjiao (Vice President of Huaxi International Investment Group Co., Ltd.), Yang Zhendong (Senior Director of Investment Incubation of Fosun Real Estate New Business), and Zhou Xue (Aorient Packaging Co., Ltd. Sports The general manager of the investment fund participated in the discussion.
â–² Interactive Dialogue Session II: Value IP in the eyes of investors
Deep plowing industry research provides full chain integration services for IP commercialization
At the ceremony, the award received a brief “2017-2018 IP Development Report for China's Sports Industry†signing ceremony with Nielsen. Xie Xuemei, Secretary General of the Fengqi Awards Committee, and Wang Xiaohua, General Manager of Nielsen ccdata Research Department, signed the signing ceremony. . Wang Xiaohua mentioned at the signing ceremony that the Feng Qi Award, as the only prize in the market focused on sports IP innovation and commercial development, will engulf enormous IP energy. These flocked IPs can not only represent the current development status of the sports industry, but also It shows that the development trend of the future sports industry contains huge research value. As a professional data research company, Nielsen is very pleased and honored to cooperate with the Fengqi Award and jointly launch this report, hoping to guide the future of the industry.
â–² Ms. Wang Xiaohua delivered a speech
On the same day, the 2018 Popular Award Sports & Entertainment Carnival was also officially launched. Feng Lei, Commercial Director, did a simple carnival resource promotion on the site. In September this year, the Feng Qi Sports & Entertainment Carnival will be held in Shanghai. High-quality IP and partners will gather here to discuss the future development of sports IP and sports industry.
â–² Ms. Zhang Lei makes resource promotion
Home & Garden,Smart Soap Dispenser,Mirror Steel Mixing Bowl,Standing Steel Paper Towel Holder
Fucheng Metals Production Co., Ltd. of Jiangmen City , https://www.fcmp.com