Breakthrough for amusement equipment dealers
[Company Sports Equipment Co., Ltd. official website news] You are really good, back to the company's official website, thank you for the high value of the face, but also to read Xiaobian articles, hoping to get your resonance and inspiration! This company brand amusement equipment and children's furniture: suitable for amusement parks, parks, kindergartens, etc., is your best choice:
Only by looking for lessons and finding directions from failure can the dealer's road of success not be as far away as it will be wider and wider. Personally think that in the new economic situation, the direction of dealers breaking through has the following possibilities:
1. Professional logistics
In the process of manufacturer's development, dealers should be specialized in logistics warehousing, product distribution, account recovery, and customer management if the market function is weakened step by step and the logistics is functionalized. Specialized talents are introduced and cultivated, and customers are actively explored. , Undertake FMCG logistics services, let themselves in the market with the manufacturers in an invincible position.
2. Stronger and bigger, following the development of the manufacturers
Dealers can not rely solely on the development of manufacturers, must have their own team and management model, control the regional terminal, become a strong regional brand business, and at the same time keep up with the pace of enterprise development, according to the company's requirements for the company's organizational structure adjustment and market Change in operating mode. Dealers must have strong learning abilities and keep their minds in sync with the company. At the same time, they require dealers to have a high degree of loyalty to the company and remain in the enterprise's development process.
3. Professional operators
Dealers are growing step by step in the development process. The agency products are mainly based on first-line brands. They have professional operating teams and strong channel capabilities, far exceeding the market tasks and expectations set by the manufacturers. The functions of factory personnel are weakened. Manufacturers' new products, promotion and investment promotion may depend more and more on dealers because they are closer to the market than manufacturers, and are more able to perceive the needs of consumers and have greater assurance and execution. For the manufacturers who want to rapidly expand the sales area and market share, the channel members' investment ability and development efficiency are even higher. Some channel distributors even have the ability to “anti-investment†and product customization. Further forward or backward value chain integration, complete the integration of production, supply and sales.
4. Operational platform
The market competition is getting more and more intense, especially influenced by the mobile internet. Some of these distribution customers have caught up to this era, especially dealers with experience in the FMCG manufacturers business, have a strong entrepreneurial spirit and ambitious development plans, horizontally integrate regional distribution customers, unify brands, set up professional platforms, and provide manufacturers And cooperative customers investment, information release, marketing overall solutions, professional negotiations, market operations and other services.
The market is ever-changing and competition is everywhere. Regardless of how fierce competition is, if you want to stand out and come to the fore and stand out, there will be no chance for you, for fear that the dealers themselves will not learn, do not advance, and have no ideas.
5. Regional Integration, Mergers and Extensions
Stronger dealers are getting stronger, and personnel, management, operations, and distribution will be strengthened step by step, which will make it difficult for customers in other products in the same region to continue their sales. Channel acquisitions, mergers, partnerships, reorganizations complete regional concentration, complementary channel resources, and rapid information flow. , Become a regional full control of business, further horizontal integration or joint.
6. Regional branding
Strong regional dealers have increased brand awareness, because channel brands are not only an important factor in attracting consumers, they can bring business, and they are an important part of product brands. Even in some industries and regions, the influence of channel brands has surpassed that of manufacturers and has become the consumer's identification standard and consumer quality assurance. A conscious dealer, while promoting the agency brand, will at the same time attach importance to the promotion of its own brand and develop toward branding.
Children's toy manufacturers - the company's pleasure
For more information, please return to the company's official website of Sports Equipment Co., Ltd. Advisory telephone. The company's pleasure and dedication to serve you! Factory address: No. 16, Chuangqiang Road, Lucheng District, Wenzhou City Light Industry Park.
Home Furniture Series,Customized Bookshelf Parts,Mobile Cabinet Parts,Electronic Single Sofa Parts
SHENZHEN CHANGJIANG FURNITURE CO., LTD , https://www.findcjf.com