How does the apparel industry use the new retail system to make differentiated management?
In the era of new retail systems, many businesses may want to do new retail, but what industry is right? When is it appropriate to do it? Today Xiaobian talked about the new retail for the clothing industry. Now it is a very good time and a very good opportunity.
First of all, the clothing industry as a major category of retail, the market's potential is extremely huge, everyone has seen such opportunities in a row, the competition facing the business has become more intense, if it is still relying on traditional stores or pure e-commerce The operation has been difficult to meet the needs of consumers, and it is difficult to differentiate the business.
The new retail advocates the construction of a retail concept of [people + goods + field + warehouse]. Simply analyze how the clothing industry can achieve such a system.
People: The core of new retail is all around the needs of consumers, consumers want to buy from online channels, businesses must have; consumers want to buy from physical stores, businesses must have. So the first step in doing new retail is to build stores and online malls; both are indispensable. However, it is not enough to provide channels only, because if the two channels do not cross in the data and information, the business management and the mutual drainage between the channels will not be played, so the key is to open up the online and offline data. How to get through?
In the new retail solution provided by Deutsche system software, it is to help businesses build independent online mall systems, such as WeChat Mall, small program mall, PC mall and even big brands can consider doing APP, API interface through these channels. It can be connected to the cashier/ERP/CRM management system of the offline store to realize data communication between online and offline.
Goods: Consumers want to choose their own way of picking up, businesses must have. For example, online orders, offline pick-up; offline orders, designated time delivery; online orders, express delivery and so on.
Field: Provide the best shopping scene for consumers. For example, when the merchant uses the micro-network system to realize the online and offline system docking, the products of the online mall can be generated into two-dimensional codes, and the merchant can correspond to the two-dimensional code. The code is printed on the product tag. Consumers can scan the code to view the product details, compare it with the real thing, and even place the order.
Warehouse: For many stores, this is more significant, because each store will become a pre-location of the merchants distributed throughout the country, online orders, merchants can be assigned according to the customer's address Deliver distribution to the nearest store in all stores, shorten delivery distance and time, and enhance the consumer experience.
It can be seen from the new retail member management system of Deke, the core of the new retail is people, our mission is to help the home technology technology to provide better channels to better serve consumers. As long as the service is good for consumers, the products of the merchants are also guaranteed, and the rapid development of the brand and the improvement of performance are naturally indispensable.
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