New retail, perhaps not around data and artificial intelligence
As Ali announces a new retail strategy, while still exploring the stage, the new retail model is gradually becoming clearer throughout the retail industry's collaborative exploration. The new retail is based on consumers' increasingly demanding personalized consumer demand. How can we better understand the needs of consumers and provide a better experience? In the new retail era, these two points are better than any of the past. The period is important.
In 2016, the growth rate of the mobile shopping market was 57.9%, which was lower than 100% for the first time. The growth of the mobile shopping market slowed down and entered a stable development period. This means that the digitalization of Chinese consumers has been basically completed. After the completion of digitization, it is necessary to carry out more in-depth and accurate dataization of consumers' needs and behaviors in order to dig out the individualized needs of consumers, and this work cannot be separated from artificial intelligence.
Fresh food is a new retail brand under the Guangzhou Youguo Vegetable Network Technology Co., Ltd., which is positioned in the boutique lifestyle shopping, under the jurisdiction of e-commerce operations, intelligent hardware operations, relying on the development model of smart Internet + new retail, has now developed into the most in Guangzhou A representative entrepreneurial brand.
On November 28th, 2016, Shizao was opened at the Smart Life Experience Center in Huibei District, Huacheng District, Tianhe District, Guangzhou, marking the official development of “Intelligent Internet + New Retailâ€.
With the Internet as a tool, through the combination of “smart hardware + Internet + new retailâ€, we first proposed the concept of “Zhilian Lifeâ€, using intelligent hardware as an entry point, laying out new retail, building a Zhilian life circle, and opening a brand new Zhilian service mode.
The intelligent hardware of the company is divided into the enterprise-side intelligent cloud screen and the intelligent conference hardware “Zhihuibao†to provide excellent solutions for the administrative office of enterprise users. Zhiping's enterprise group for CBD business district can be used for corporate brand image promotion, administrative notice, VIP group photo, etc., to assist corporate culture construction and save administrative expenses. Zhihuibao uses multi-functional intelligent assistants for corporate conference scenarios, which can realize remote video conferencing, touch-screen handwriting, file playback and other functions.
Among them, there are nearly 10,000 enterprises in the CBD, including iQiyi, Lenovo, 58 City, Sina, Brothers, Guangzhou Mama, and Chain Home.
Universal intelligent hardware high-end business supporting VR mobile phone;
The home-end mirror robot, magic lamp robot, and Xiaobao robot have entered thousands of families and provided them with intimate services for health management and entertainment online shopping.
In addition to the system, the intelligent robots used in family life can also carry out physical examinations for the family, skin moisture test, body temperature test, management of obesity, high blood fat and other health problems, etc. And the functions of entertainment companion, mainly include: remote security, view camera video, robot video, fresh online order, health management, among which Xiaobao robot is the most powerful, can play 3D somatosensory interactive game, generate cool dance steps, movie projection , playing music, fashion online shopping, sound source positioning, touch sensing, cloud server, facial modeling, face recognition, voice communication, automatic obstacle avoidance and so on.
These intelligent robots will gradually become a daily item for mobile phone users and computers in community home users, and they will be used every day. These intelligent hardwares are equal to the flags that are freshly inserted in the user community. Wherever they go, they are all maps. When smart hardware becomes an indispensable tool for users to work and live, then the food is completely entered into the user's life and becomes a part of life.
Behind this user's habit is a huge amount of data, which will feed the food into a huge intelligent behemoth.
After obtaining the data, the analysis of the data can provide users with more accurate services and experiences. And the service, summed up, has two modes.
First, meticulously, treating customers as emperors, or using a variety of novel and exciting ideas to mobilize the enthusiasm of customers, this type of service belongs to let customers rely on, in order to make customers addicted, put a lot of time and money into it.
The second is to provide customers with quality choices and solutions that allow customers to get what they want, even beyond expectations, in a simple way, in less time and at a lower cost.
The food is fresh, and the second route is chosen.
The food has developed the “Mobile Mallâ€, “Mobile App†and “Intelligent Hardware†on the Internet, and even developed the “Speech Intelligent Order System†for the intelligent hardware. The offline experience center is tailor-made with the new retail model to provide a "smart cash register system" that can support both online and offline and can be docked with other ports, as a support for the new retail model. The order information brought by the four online and offline entrances will be uploaded to the “Fresh Food Cloud Dataâ€. Based on the analysis of big data, the user images will be accurately divided to provide accurate marketing crowds for different marketing activities.
In this way, it is no longer the former "guess you like", but "you may not realize it, but you really need it." For example, by recording the shopping list of the same user in a certain period, and using the intelligent robot to perform data of various indicators of the body with each member of the user's family, it is possible to obtain a purchase in accordance with the user's family through the calculation of the edible cloud. A menu that is preferred and beneficial to the user's family members, and recommended to the user, the user can place an order with one click.
Regarding the correct mode of new retail, every family is still exploring, but no matter what the final model is, perhaps, data and artificial intelligence cannot be avoided.
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