The pig behind the road, the business behind it, understand?

Uniqlo announced that it has cooperated with Piggy Page to launch a new version of the UT and baby pajamas. In the fast-handed vibrato, there is a paragraph of "Small Pig Pei's body and applause to the public", and the Uniqlo is good at brand cooperation. A new "social person." In fact, Piggy has always had the title of “Queen of Bringing Goods”, and there are many types of derivatives that appear in the image of “Piggy Page” animation brand. It has covered picture books, toys, costumes, cartoon stickers, and even many fields of water cups. It is one of the most popular IPs in the maternal and child field. Let's take a look at why everyone has the poison of the piglet?

Piggy's past and present

Pig Peggy, also known as Peppa Pig, is a British preschool TV animation created, directed and produced by British Astor, Astley Baker Davis. The film, only 5 minutes per episode, is a story about the piglet, her family (brother George, father and mother), and friends, and the story that the whole family can watch has laid the foundation for the explosion. Pig Peggy was first released by the British E1 Kids on May 31, 2004. After the cartoons were released, they received rave reviews and won numerous awards: 2005 Annecy International Animation Festival Awards, 2005, 2011, 2012 British Children's Society Award, and so on. So far, "Little Pig Pecs" has been broadcast to the fifth season.

In the Chinese market, in June 2015, the piglet was first broadcasted on CCTV, and the word-of-mouth was quickly fermented. Later, it landed on major video websites. At present, the cumulative broadcast volume reached 45 billion, and the watercress score was as high as 9.2 points. With the latest fifth season at the end of September last year, Piggy Page suddenly burst into popularity on social networks. Toys R Us, supermarket shelves, all kinds of chat expression packs, let the pigs Peggy become the daily conversation and circle of friends of many young people. From social video sites such as traditional video sites to fast-paced video players, audiences spread from specific groups to a wider audience. An animated cartoon has caused carnage for all ages in China. The IP influence of "Little Pig Page" has surpassed that of the former local hegemon "Pleasant Goat".

Why can it be the first big IP?

Piggy Page can become the world's super IP, and it will not be operated after the opening of the world's leading entertainment company eOne (Entertainment One). In 2015, eOne acquired a 70% stake in ABD (Astley Baker Davies), a studio of three creators, for £14 million and received an 85% franchise for the “Piggy Page” brand.

eOne is a company that provides services such as film distribution, television and music production, home programming, sales and licensing, and digital content. In the past two years, the hot films "Love City", "Dream of the Dream", "Magic Captain" and other films have been released through eOne in some parts of the world, and its powerful channel distribution ability has become a pig Peggy fire. A powerful boost around the world.

eOne has also made great efforts in promoting the promotion of pigs in more countries and regions to enhance the popularity of this IP. Currently, its cartoons are broadcast in more than 40 languages ​​in more than 180 countries. The income is 1 billion US dollars.

On the other hand, through the way of IP authorization, the image of Piggy Page is continuously copied and disseminated, and the brand recognition of Piggy Page is improved through diversified derivative development. In 2016, “eOne” company achieved sales of US$1.1 billion through more than 500 IP licensing agreements worldwide, equivalent to nearly RMB7 billion.

From the creation of the basic story image, to the channel selection and word-of-mouth effect of the Taiwan-based network, and to the highly-recognized derivative layout of the whole people, the pigs are all open.

Pig Peggy in China

If the business IP is regarded as driving a train, then the IP content sector is the locomotive, which uses the IP content as the traction and drive, and uses the explosive power of popular derivatives such as toys, books, theme parks to detonate the IP value. EOne's strong growth in the first half of 2017, mainly benefited from the promotion of the Chinese market, its authorized sales and merchandise sales revenue in China increased by more than 700% year-on-year.

Piggy's business in the Chinese market has expanded to include toys, apparel, fast moving consumer goods, home/furniture and publishing. According to reports, eOne's licensing activities in China have attracted more than 45 partners since April 2016. The sales of clothing, books, digital products and confectionery of Pig Peiqi are very strong, and more than 40 million books have been sold. At present, the sales of plush toys are more than seven million. In addition, the three sets of Piggy's animated emoji expressions downloaded more than 20 million, sharing more than 210 million times!

In March of this year, eOne announced an IP cooperation with Aofei Entertainment. The two parties will launch a series of industrial cooperation on ePepion's Peppa Pig, and plan to release a new series of themed toys, including toy combinations, character statues and role-playing toys. Etc., will be fully introduced to the market in the fourth quarter of 2018.

In addition, the operator also plans to launch a theme park for Pig Pecs in Beijing and Shanghai in 2018. It is reported that there are currently "Little Pig Pecs" theme park attractions in the UK and Italy. In China, another big IP-known theme park is Disney. From the performance of Disneyland's rapid profitability in China, the prospect of the Pig Pei Theme Park is worth looking forward to.

With its user experience, large user scale, mature monetary model, strong life and strong word-of-mouth communication, Piggy Page has become a rare “phenomenon-level IP” with “fame and fortune”. This pink pig is like a giant. The aircraft carrier is constantly exploring the blue ocean boundary of the Chinese animation licensing industry.

Massage And SPA Blend Essential Oil

Grapefruit Oil,Massage Oil,Lemongrass Oil,Bergamot Oil

Ji'An ZhongXiang Natural Plants Co.,Ltd. , https://www.jxzxessentialoils.com