Can the fake and shoddy phenomenon in the home building materials industry be eliminated?
If there is a 10% profit, it is guaranteed to be used everywhere; if it has a profit of 20%, it will be active; if it has a profit of 50%, it will take risks; for 100% profit, it will dare to trample on all human laws; With 300% profit, it dares to commit any crime and even the danger of twisting the head. "Marx's book on Capital" profoundly interprets the nature of merchants' profit-seeking. This is also the original sin that leads to the phenomenon of counterfeiting. For many years, counterfeit and shoddy has always been a problem that the home building materials industry can hardly eradicate. Because of the benefits. No benefit, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no. The fundamental necessity is that the benefits outweigh the disadvantages. Who does not know that counterfeit and shoddy products will harm consumers' rights and interests? Whoever does not know about counterfeit and shoddy products will face heavy punishment from the regulatory authorities? But as long as the counterfeit and shoddy can bring huge profits, it is a hammer sale. I dare to do it! This is probably the voice of most small workshops. In view of the counterfeit goods or the brand effect of borrowing famous brands or using inferior raw materials, counterfeit and shoddy goods tend to have low cost and large profit margin, often several times higher than normal commodity profits. .
Therefore, it will inevitably attract profit-making counterfeiters and take risks. Although there are strict sanctions against legal and fake sellers, but for various reasons, counterfeiters are not generally punished. In life, we can also see that there are many formal enterprises that have been dragged into the “fake goods doorâ€, and they often win the lawsuit and lose business. Even sometimes, no infringing object can be found, and the cost of rights protection is too high. Since the penalty is often far less than the income, fake and fake sellers will inevitably be bold, and potential counterfeiters will be encouraged to enter the market. From the perspective of consumers, consumers' demand for counterfeit and shoddy goods, knowing about fakes, being deceived, being weak, purchasing power, and high cost of compensation and the general “hitchhiking†mentality make the counterfeit and shoddy goods have a living space. And raising and even breeding a prolonged market. There is no love for no reason. Counterfeiting and selling counterfeiters are keen on making fake and fake sales, of course, because there are both markets and revenues that are not too much trouble. In the eyes of counterfeiters and counterfeiters, counterfeit and shoddy products are the "cash tree" for them to make huge profits. Crazy counterfeiting, shoddy, fake and shoddy in recent years, often see a lot of news about counterfeiting. Today, the industry has checked the counterfeit and shoddy solid wood furniture “up to 47%â€; tomorrow, the XX enterprise joint industrial and commercial law enforcement department will focus on destroying a large number of counterfeit and shoddy products; even more, when participating in the industry-famous exhibitions, the appearance of the products will “crashâ€. .
It must be said that the phenomenon of counterfeiting is still quite common. As far as counterfeiting is concerned, it may be more such a company than a shoddy company. After taking a look at the brand influence of well-known brands, we will create a batch of products with the same appearance and put them on the brand name to sell them. Although good quality does not destroy the reputation of the trademark, it is an indisputable fact that the trademark rights and market of counterfeit companies are infringed. If the quality is not enough, the infringed enterprise will become a “black pot†and pay for the responsibility. And those black workshops that are shoddy are even more horrifying. The materials used must be as cheap as possible, and the sales channels must be more secretive. As for product quality and after-sales, I don’t even think about it. After waiting for the matter, consumers and brand owners can't find them even if they can't find them. The negative impact and losses will only be embarrassing. With the rapid development of the Internet, counterfeit and shoddy products are becoming more popular, and enterprises are deeply affected. It is difficult to take counterfeit rights and collect evidence, regardless of consumers or production enterprises, the cost of anti-counterfeiting rights is high, and the effect is not obvious. According to the relevant data of China Consumers Association, complaints about building materials products have been ranked in the top five of the complaints list. The disadvantages are clear, and it is still necessary for the three parties to work together in the home building materials industry. The emergence of counterfeit and shoddy products not only damages the interests of the end consumers, but also directly affects the brand reputation and brand image of the company, and infringes on the legitimate rights and interests of the enterprise. To curb the phenomenon of counterfeiting and shoddy, it may be necessary for manufacturers, industrial and commercial law enforcement departments and consumers to work together to make a difference. As far as manufacturers are concerned, they should not give up their rights because they are afraid of troubles. In the case of counterfeit and inferior infringements, they must pick up legal weapons to protect their rights and interests. At the same time, they must also carry out technological innovations for anti-counterfeiting design, such as anti-counterfeiting chips and anti-counterfeiting QR codes. As far as consumers are concerned, they should not be cheap, and they should carefully identify the branded home building materials. Once they find counterfeit and shoddy, they should report it to the Consumers Association or the industry and commerce department in a timely manner. As for the industrial and commercial law enforcement departments, they should do a spot check on the supervision and find out the problem immediately. Control the flow of counterfeit and shoddy products from the production source into the market.
Of course, as long as the profits are still there, the phenomenon of counterfeiting will not disappear. In order to eradicate counterfeiting, Xiaobian believes that three requirements must be met before it can be realized: First, the product traceability system is fully popularized, and every commodity can be found. Second, the post-sales cost is infinitely zero, each communication The links are smooth and responsible; third, the industry accountability mechanism is fully established, and every counterfeit and shoddy can get the sanctions it deserves. In this way, the fake and fake sellers can be awe-inspiring, and the fake and shoddy can be extinct in the market. Under the conditions of a market economy, many valuable things are missing. A few decades ago, we did not have highly developed anti-counterfeiting technology, but there was no fake; there was no sound quality inspection system, but it was very reassuring. Sometimes, the decline of the standard of integrity is really the process of the river, and the weight of the supremacy of interests has become an accomplice. The road to combating counterfeiting is still blocked and long; but the process of reshaping the integrity system is worthy of deep thinking in every aspect of the consumer segment.
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