UnionPay will push Internet TV online payment standards next year
Recently, Liu Fengjun, assistant president of China UnionPay, said in an interview that China UnionPay is working with relevant departments to formulate Internet TV online payment standards. "It is expected that this standard will be introduced in the first half of next year."
Liu Fengjun told reporters: "In the era of triple play, there is not much difference between Internet TV and computer terminals, but there is still a lack of certain industry standards. We are now working with relevant departments to formulate payment standards for Internet TV sets."
It is understood that China UnionPay has been trying to diversify its payment channels.
Wu Chunyong, a radio and television expert, believes that there are two main ways to implement payment methods. “The first is to implant a device similar to the POS machine into the remote control. The other is to embed the payment function of the bank card into the digital TV set-top box. However, the previous period The payment should be mainly concentrated in small payments of several hundred yuan or thousands of dollars, and tens of thousands or hundreds of thousands of payments will take some time to be accepted and realized by users."
In addition, the reporter also learned from authoritative sources that a company with an Internet TV license is also developing a low-key development of Internet TV payment functions. "Now the project is still in the development stage, and the future may be carried out through TV malls and other forms." The relevant person in charge of the company told reporters.
Wu Chunyong said that after Internet TV solved the problem of small payment and the completion of industry standards, it will definitely have a big pulling effect on its sales volume next year.
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