Jingdong released its 2018 financial report: operating profit margin, innovative high-end consumer goods retail business, leading the industry
Source: DQnews
On February 28, Jingdong Group announced its fourth quarter and full-year earnings for 2018. According to the financial report, Jingdong's total transaction volume (GMV) for the whole year of 2018 was nearly 1.7 trillion yuan, a year-on-year increase of 30%, and the annual net income reached 462 billion yuan. Among them, the growth rate of non-charged goods sales grew far faster than the industry. At this point, Jingdong has achieved profit for 12 consecutive quarters, and has achieved a single quarter revenue of 100 billion yuan for five consecutive quarters.
Non-charged goods sales growth industry leading Jingdong supermarket multi-category market share industry first
According to the financial report, in 2018, the Jingdong Group's core business Jingdong Mall's operating profit margin reached 1.6%, surpassing the 1.4% in 2017 to create new highs. Among them, in addition to the year-on-year increase in sales of charged goods, the sales of non-charged products also increased year-on-year. It is higher than the growth rate of the same category in the industry, especially the retail sales of consumer goods.
As we all know, Jingdong's consumer goods retail business has been very eye-catching in the past few years. In 2018, Jingdong Supermarket's growth in many categories is far ahead of the industry. Nielsen, the international authoritative research organization, recently released a report on the "2019 Fast-moving Consumer Market Prospects" report. The report shows that Jingdong Supermarket has increased the number of multi-effect full mouthwashes, trousers and sanitary napkins by more than 110%.
Nielsen's "2019 Fast-moving Consumer Market Preview" shows: JD's performance in multiple categories
Nielsen's "2019 Fast-moving Consumer Market Outlook" also shows that in addition to the multi-category growth industry, in 2018, Jingdong Supermarket's B2C online market share in baby milk powder, baby diapers, domestic milk, peanut oil, laundry beads and beer products (sales) The amount) accounted for more than 50%, ranking first in the industry.
Core retail consumer goods business upgrades Jingdong Supermarket to help new users continue to grow
According to the financial report, as of December 31, 2018, Jingdong operated more than 550 large warehouses across the country with a total area of ​​about 12 million square meters. Jingdong's joint venture “Dada-Jingdong arrived home†has more than 100,000 brands under the famous brands. The store has reached a partnership and serves consumers through a Dada crowdsourcing logistics network covering more than 450 cities.
With Jingdong's repeated consolidation of its logistics network advantages and the deepening of its retail infrastructure construction, Jingdong's “Unbounded Retail†strategy will further highlight the advantages of the omni-channel layout under the line. It is understood that Jingdong Retail Sub-Group Consumer Products Division will continue to develop projects such as “Jingchao Planâ€, “Jing Chain†and “Material Selection†in 2019 based on the advantages of Jingdong’s logistics network in China’s retail sector. The channel is accurate and unbounded, which in turn leads to a win-win ecology of brand business business speeding up and user shopping experience upgrade.
As a benchmark project for “Unbounded Retailâ€, “Jingchao Plan†has cooperated with Wal-Mart in more than 180 stores in 29 cities across the country. The number of cooperative products exceeds 500, and the development trend is good. In addition, it is able to more comprehensively open up the commodity flow and information flow of JD.com and social channels, and further strengthen the “natural selection†project of Jingdong home, brand stores, KA Shangchao and community service stores. Helped many brands to solve the pain points of the channel.
It is reported that in 2019, Jingdong Retail Sub-Group Consumer Products Division will continue to cooperate with Jingdong Home, Xintong, and brand stores. The project will cover more than 200 key cities across the country, with more than 80,000 stores, and comprehensively reshape Jingdong avenues. Ability to perform.
In addition, the financial report also shows that in 2018, Jingdong's annual active users reached 305.3 million, and the number of quarterly active users increased by 20%. Xu Lei, CEO of Jingdong Retail Group, said in the Jingdong Financial Reporting Analyst that the refined operation of users is still the only way for the operation of Jingdong Retail Sub-Group. The business development in 2019 will also be user-centered. While operating and retaining good old users, we will continue to develop new users by focusing on the supply chain to expand and adapt to multi-line market products, opening up new consumption scenarios and optimizing cost structure.
Jingdong Supermarket, which covers a wide range of business categories, has always been an important position for Jingdong Retail Sub-Group to focus on the refined operation of its users. It is understood that in order to implement the "customer-centric" concept, Jingdong Supermarket has established a user operation center to continuously develop new product customization and new product full link development and omni-channel precision reach, etc., from users, products and channels. The three dimensions have been fully upgraded for the user experience. With the renewal of the business philosophy of “Customer-centered value creation†based on the Jingdong Retail Sub-Group, Jingdong Supermarket will continue to play the role of Jingdong in the “bridgehead†of Laixin and user retention.
Previously, Jingdong Mall was officially upgraded to Jingdong Retail Sub-Group. Jingdong Group ushered in the situation of Jingdong Retail, Jingdong Logistics and Jingdong Digital Technology “Troikaâ€. Xu Lei, CEO of Jingdong Retail Group, also repeatedly stated in public Achieve "quality growth." Today, the Jingdong Group's fourth quarter and full-year earnings report for 2018 announced that Jingdong's core retail business operating profit margin reached 1.6%, surpassing the 2017 high of 1.4%, and the era of “quality growth†has quietly arrived.
Editor in charge: Ge Hongyan
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