How to change the road of plush toys under the world financial crisis
In recent months, the financial crisis has intensified, and many domestic plush toy manufacturers and distributors have been suffering: Exports are blocked and orders have declined.-The development of traditional plush toys seems to have entered a "dead end".
However, when the reporter recently visited the Wutinglong Toy City and some production enterprises in Weiyang District, he found that the plush toy industry in our city did not "die in crisis" like some similar enterprises and distributors in Guangdong, nor did people appear to imagine " "Sad days" scene. Every evening,-a large number of logistics freight vehicles gather in Wutinglong Toy City, many stores are brightly lit, dealers are busy filling in customer addresses on the consignment note, and some professional "packaging" personnel shuttle between the store and the freight vehicle.
In a shop in Congcuilu, Wutinglong Toy City, female owner Wu is sorting out the consignment list for the day, while the printer on the side is still spitting the consignment list. -Ms. Wu told reporters that today she received more than 40 orders online, with a total transaction value of more than 5,000 yuan. This prosperous business has been going on for several months, all of which she found on Taobao "without leaving home".
Using online electronic platforms to widely open online transactions is now favored by more and more toy city owners. At the end of last year, Toys City invested two Alibaba Taobao websites to use two "integrity channels" exclusively for owners. With this platform, 85% of the owners in the market purchased computers and installed broadband. -They publish samples of stuffed toys popular on the international and domestic markets on Taobao every day, and then place orders to downstream manufacturers based on the feedback from consumers and customers.
"The crisis has had a great impact on the export market. Since the beginning of this year, there have been very few international buyers on the market. However, the online marketing model has opened up a new path for the development of the plush toy industry. The person in charge said that in the past, the toy industry relied on companies to find customers, and the customer base and wholesalers were relatively concentrated. Now it is the owners looking for the market, looking for consumers, dealers and agents across the country on the Internet, the customer base is infinitely enlarged, and it also makes a large number of family workshops and small factories around the market still have "work and work "Eat", the machine kept on, and the business was booming. The total transaction volume is expected to reach 2.5 billion yuan this year, a year-on-year increase of 10%, of which the online transaction volume will reach 500 million yuan.
Stimulated by the online marketing model, some large toy manufacturing companies are also accelerating the adjustment of product structure and marketing methods. In addition to developing new products such as mouse glove USB interface heating toys and other products, Yalun and Lida have also opened online order processing workshops, which has won new order space to open up the domestic market under the financial crisis.
Plush toys are a matter of great concern to everyone. China Plush Toys Trading Network is an e-commerce platform for plush toys under China Net Library, which gathers all enterprises in the upstream and downstream of the country for genuine purchases and genuine wholesales. Provide consumers with a professional plush toy trading platform and information, with rich plush toy resources. Fundamentally, the quality of plush toys can be guaranteed. So if you want to pay more attention to the news of plush toys, please come here! The above information comes from China Plush Toys Trading Website: Website /
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