Talking about book packaging art

Wen / Chen Pei Liu Xiaoxuan book packaging is a space art, its artistic image is the appearance of the first whole and the second page of the entire page through vision, touch, ideas and exist. For a relatively perfect book, the image of book binding is not only the harmony of the external appearance and the content of the book, but also the harmony of the first whole and the second whole. The shape of the book is mainly based on the book's shape and design, the cover design of the book, the layout and materials of the book, and the printing process.
1. The shape of the book and the design of the open design book are mainly formed by the proportion of the open book. The different size of the book will give the reader a different visual experience and psychological response. There are many kinds of modern books, and there are two major categories in terms of their binding patterns: One is the popular books based on reading, which are generally more traditional and standardized. Paper and printing are relatively simple and affordable. The other is that academically strong, high-quality literature can better disseminate art books, which in addition to reading and learning have appreciation and collection value. It pays attention to the design changes of the open design, and the paper and printing are more exquisite, forming a beautiful and luxurious special type. At the same time, in order to facilitate reading, it is suitable for reading objects of different cultural levels and ages. There should be changes in the thickness, weight, layout, size of the fonts, and the shape of the books used to create books. It can be seen that the design of a book must be comprehensively and comprehensively considered based on the book's category, content, reading object, paper, printing, and aesthetic value, in order to achieve the desired styling effect.
2. Cover Design of the Book The cover design is a grasp of this particular language. It captures a representative, comparable or symbolic typical image in a highly condensed and refined manner in the content of the book, allowing the reader to start with the cover. This "window of the soul" fully felt certain thoughts, emotions and moods. For example, we have conducted a cover design for the "Urban Practical Handbook for Employees." Based on the content characteristics of the book, we adopted a clearer green block and white block as the main theme of the cover. The head design is a dignified and beautiful one. Font style highlights the dignity and seriousness of the law. In the cover design of another book titled "The Art of Guzheng's Famous Songs and Performing Arts", a base picture of a faint ancient painting was used, together with a realistic thick zither image and an official script with ancient flavor as the head. It forms an artistic conception of ancient music and highlights the design style with traditional culture and art.
3, the layout of the book layout design is the content of the book that is text, illustrations and decorative patterns in the format of the layout of the design of the book, the formation of the book has a combination of the overall role. The layout of the book is the focus of the reader's visual contact. The format of the layout of the book exists throughout reading. The texture of the page, the shades of ink, and the size and shape of the pages on the inside of the book will subconsciously produce some subtle mental reflections and psychological effects. Therefore, the design should pay special attention to the relationship between all the contents of the layout before and after the call, so that there are ups and downs, heavy and light, there are black and white, to achieve a rigorous but not rigid, flexible and not loose overall visual effect. It allows readers to easily accept information without knowing it, and promote reading quality and effectiveness.
4. Application of new materials New technologies in the new era have brought new materials and new processes, which undoubtedly prompted the continuous innovation of the book art. A significant feature of modern bookbinding is the emphasis on the application of new materials. A variety of new materials with different colors and textures can show different strong personalities. If the book with the same content is made of different materials, it can produce different feelings, produce different aesthetic feelings, present different styles, and thus affect the readers, and produce strange effects that induce imagination. Therefore, the use of material to design, use different materials, different colors, textures, new materials to enrich and display the book image has become a trend of modern book binding.
5, book packaging art and computer modern science and technology has brought humanity into the computer age. Modern book packaging art can be said to be the most rapid and obvious manifestation of the powerful charm of computers. Computers are the culmination of various tools and performance techniques. They have the infinite potential to realize creativity quickly, quickly and accurately. The emergence of computers has not only shortened the process of book packaging art design, but also improved work efficiency. It also enriches the artistic language of book packaging design and realizes the reproduction of book packaging art in a more perfect, standardized, and standard manner.
In the international competition, bookbinding in China must also promote excellent Chinese cultural traditions and have Chinese characteristics. At the same time, it can also absorb the essence of foreign books and advanced technology. This requires designers to constantly update their ideas, broaden their ideas, learn from others, and constantly improve their literary and aesthetic qualities in order to keep up with the times of constant change, and to achieve ahead of innovation.
In short, the book packaging art design requires a book to be harmonized from the appearance of the image, internal layout and book content. And can effectively use new materials, new technologies, and new processes to create a new image that combines ideology and artistry. (From "Packaging Project")