Pay attention to packaging economics

1. The Necessity of Establishing China's Packaging Economics Since the reform and opening up, due to the development of socialist commodity economy and the establishment and gradual improvement of the socialist market economic system, it has provided conditions and impetus for the rapid development of China's packaging industry. China's packaging industry has grown from small to large. Big, it has achieved a great leap forward. The output value of the packaging industry has been increasing at an annual average rate of over 18%, reaching 237.6 billion yuan in 2001, and ranking 15th among 40 industries in the national economy. The ratio of the output value of the packaging industry to the total social output value has risen from 0.4% in the early 1980s to about 2%. The packaging industry has become the pillar industry of China's national economy and the sunrise industry with great potential. The packaging industry has evolved from a decentralized auxiliary industry into an independent and relatively complete industrial system. In general, China is gradually becoming a big packaging country. In 20 years, China has completed the development of the developed countries in the last 40 years.
However, China's packaging industry, due to its weak foundation and late start, still cannot meet the needs of China's national economic development in the new century. The international competition background of packaging industry development and economic globalization and the requirements of China's national economy are still not suited. At present, the world packaging industry is developing in the direction of high technology, new materials, low cost, high quality, scale, specialization, and intensification. Compared with developed countries in the world, there is still a big gap in the level of development of China's packaging industry. In particular, China has already joined the WTO, and the pace and scope of market opening will further accelerate and expand. As a result, more foreign packaging companies will influx, and imported packaging materials and packaging products will also occupy more of the Chinese market. Packaging companies will face greater pressure from competition. Of course, the accession to the WTO also brings a rare historical opportunity to the development of China's packaging industry. After joining the WTO, how to face the challenges and seize the opportunity to promote the optimization of the packaging industry structure in our country and improve packaging companies, so that the packaging industry continues to develop rapidly, form the leading industry to promote the development of the national economy, realize the progress of the packaging power to the packaging power. Objectives, important tasks before and in the future, are also important topics in how the new century will accelerate the development of China's packaging industry.
The packaging industry is an important part of the national economy. Product production and commodity exchange are inseparable from packaging. The level of development of the packaging industry reflects the level of industrial modernization in a country. The production of commodity packaging, as an important industry, occupies a very important position in our national economy. The United States, Japan, and other developed countries all have specialized packaging economics theories and publications available to serve as a theoretical guide for the development of this industry, and China's packaging economy theory and other related theories, the party is very inadequate. The packaging profession has not yet opened up packaging economics, including the discipline of economics that has not yet been born in China. An important economic industry, without the guidance of relevant economic theories, cannot adapt to the development requirements of this industry. The in-depth study of packaging economics and the establishment of China's packaging economics discipline is a work to fill in behalf of white. It has important theoretical and practical significance for improving China's industrial economic theory and guiding the development of the packaging industry.
2. The research content of packaging economics The discipline classification of packaging economics belongs to industrial economics. It must be guided by the basic principles of Marxist political economics. At the same time, it should draw lessons from Western economics and Western and Chinese industrial economic theory, and draw lessons from industrial economics. Business economics, consumer economics, marketing, technical economics, merchandising, consumer psychology, environmental protection, packaging aesthetics, and other relevant issues related to economic management are comprehensively, systematically, and thoroughly studied. Finally, on the basis of this, we will form a packaging economics that fits the requirements of China’s cultural and educational market and the development of the national economy.
The basic theoretical problems of packaging economics mainly involve the object of research, the disciplinary system, the research methods of packaging economics, the subject nature and characteristics of packaging economics, the task of establishing packaging economics, and the relationship between packaging economics and other related disciplines.
The specific research content of packaging economics can involve the following aspects:
2.1 The emergence of the packaging industry and its development The commodity packaging is the product of commodity exchange. The emergence of the production of commodity packaging as an industry is the emergence of the basic means of integrating social resources with the market economy and the socialization of social production. The development of specialization, commercialization, and modernization are linked. The packaging economy does not have to theoretically study and elaborate on the development of the historical logic process.
2.2 The status, role and goal of the packaging industry in the national economy The packaging industry of developed countries is one of the three major process industries of modern industry. It has an extremely important position in today's packaging and has become a part of the production process. Without product packaging, production has not yet been completed. Packaging has a very close relationship with the production and circulation of commodities. Commodity packaging has an extremely important role in protecting goods, facilitating storage and transportation, promoting sales, and facilitating consumption. The object of packaging is goods, and the production of goods and the exchange of goods are inseparable from the packaging. In this sense, the packaging industry is a large industry that depends on supporting and covers various industrial sectors of the national economy. Its position and role in the national economy are increasingly prominent. Therefore, packaging economics must conduct a comprehensive and in-depth study.
2.3 Commodity Packaging and Marketing Marketing is an important part of the business economics system. Marketing environment analysis, market segmentation, target market selection and marketing mix strategy, namely product strategy, pricing strategy, distribution channel strategy and promotion strategy The use of the products are related to the packaging of the products. Packaging economics must combine the basic theories of marketing and explain the economic function of commodity packaging and the commercial economics of commodity packaging.
2.4 Economic benefits and evaluation of commodity packaging The packaging economics must study the special connotation of packaging economic efficiency, indicators and indicators systems that reflect the economic benefits of packaging, various factors that affect the economic benefits of packaging, and evaluation and calculation methods of packaging economic benefits. At the same time, we must also study the significance and ways of optimizing the economic effects of packaging and improving the economic benefits of packaging.
2.5 The contents of product packaging and environmental protection are mainly to study the relationship between the packaging of goods and the environment, the development and use of packaging resources, and how to reduce the environmental pollution caused by packaging and reuse and reuse of packaging waste in order to protect Ecological environment, access to good social environmental benefits and promotion of sustainable development of the packaging industry.
2.6 The contents of the packaging industry structure and its optimization are mainly related to the in-depth study of the structure of packaging products, industrial structure, and the layout structure of the packaging industry. It is necessary to conduct empirical analysis of the existing structure, and on this basis, study the principles of structural adjustment, Countermeasures to promote the optimization of the packaging industry structure.
2.7 The research on packaging economic management mainly involves the macro management of the packaging industry by the country, the management system of the packaging industry, the packaging industry policy, and the management theory of the packaging industry. At the same time, the packaging standardization, rationalization, trademark management, quality management, and packaging regulations Comprehensive research on construction and other aspects.
In addition, the packaging economy must also conduct research on the management of packaging companies.