Blowing and filling one machine to change the tip of wine packaging

Reduce the efficiency of Wuliangye self-purchased line blowing

“What is the liquor used to hold?” Asking this question will surely be a joke, “Of course it is a glass bottle!” I believe most people will answer this question. Have anyone ever thought of using plastic bottles for liquor?

As early as 1998, Sichuan Yibin Wuliangye Brewing Co., Ltd. wanted to find a suitable material to replace heavy and fragile glass bottles. After conducting in-depth research and scientific comparison, they boldly used PET blow-molded bottles as The company's new "Jianzhuang wine" packaging. The use of plastic bottles instead of single bottles reduced the weight of the bottles, greatly facilitated transportation, and made them more convenient for consumers to carry. At the same time, it was more secure than glass bottles and reduced the rate of package breakage during production and transportation. Bottle costs have also been reduced accordingly.

Wuliangye revealed that the complete plastic bottle packaging of “Jianzhuang Liquor” was completed by the company's own bottle blowing, which is mainly based on considerations of reducing costs and improving efficiency. Due to the large sales volume of “Jianzhuang Liquor” and the high cost of packaging procurement, the company decided to blow the bottle by itself and sent a purchasing team to go to Europe. It purchased 7 blowing, filling and sealing products from Sidel’s company. machine. The total line speed of the new production line can reach up to 24,000 bottles/hour, the actual speed in the production process is 20,000 bottles/hour, and the on-line inspection of the entire production line is realized, which ensures the stability of product quality.

For the matching caps, Wuliangye also attaches great importance to the use of a "moving cover" that is easy to open and has a burglar-proof irrigation function. This cover is a three-piece structure, which is injection-molded with PP and PE materials and made by Wuliangye Group. The Push Group, which is affiliated with the company, is responsible for production. The daily output reaches nearly 30,000.

Safe, innovative, portable, good taste - the reasons consumers like

Has the plastic jar "Jianzhuang Liquor" been accepted by the new and old customers? Or listen to the voice from the consumer -

For the majority of consumers, they are most interested in the quality and safety of liquor. In 1998, this new PET bottled "Jianzhuang Liquor" was launched at the beginning of the market. In order to dispel consumer concerns, Wuliangye specially marked the words "Authorized by the US FDA..." in a prominent position on the label. Sure enough, it played a very good explanation and soothing effect. Coupled with the consistent quality assurance of Wuliangye products, consumers generally expressed their approval, especially after purchasing and drinking, which further strengthened their opinions.

Second, consumers believe that the packaging is novel and unique, breaking the prevalent glass bottle design barrier, making it more like a popular, stylish beverage packaging, while being more secure and portable, so they quickly accepted and Love it.

Furthermore, after tasting the new packaged form of liquor, consumers have stated that the “Jianzhuang” taste of the PET bottle is still as mellow as the original glass bottle, which has no effect on the taste.

In addition, its packaging cost is also controlled within a reasonable range, which is very suitable for this low-end wine package around $5. The earliest 475ml specification has now become the largest product in the series.
Wuliangye will develop more white plastic bottle packaging

PET bottled liquor not only brings convenience to consumers, but also brings considerable profits to Wuliangye. Therefore, Wuliangye plans to continue to develop PET bottles of different specifications and shapes to enrich the packaging of products and give consumers more. Many options have been added, including 375ml, 1350ml, and 1450ml PET bottles. At the same time, as the existing products are more and more popular with consumers, Wuliangye has begun to expand the existing production scale, and recently it is embarking on the replacement of the blowing mold to increase the amount of single-shot preforms.

According to the person in charge of Wuliangye packaging, the company will have new actions in coding. For a long time, Wuliangye has been using inkjet printers to mark the date of manufacture, and is satisfied with the quality of inkjet codes, speed, etc. However, it is also found that ink jets are easily erased, causing hidden troubles in anti-counterfeiting work. Therefore, the company is currently working on some glass bottles and Laser coding was tried on plastic bottled products, and it was initially determined that laser coders would gradually replace the printers in the next few years until they were finally fully laser coded.