Conceptualization of interactive packaging design

I. Enlightenment from the Interactive Features of the Information Age to the Packaging Design Revolution

The basic characteristics of the information age are interactions, that is, mutual mutations. It originates from the conversion of one hydrogen atom and two other atoms and forms a covalent bond with one of the two atoms, which is a movement phenomenon in which two or more compounds change each other. The mutated compounds are always in dynamic equilibrium with each other. In today’s ever-changing society, the interactive features of design art have become more prominent, with dynamic signs (see Figure 1) and dynamic clothing (see Figure 2) emerging. With the improvement of packaging technology, people's consumption level has been increasing. Consumers' demand for packaging is no longer limited to quality, environmental protection, aesthetics, and use. Consumers hope that the packaging of products will inherit the original functions. After being able to be more dynamic and give consumers more information, dynamic packaging - a new type of interactive packaging concept (see Figure 3) came into being:

- The mobile phone, this high-tech product is gradually being accepted and loved by ordinary people. With the rapid development of the mobile phone industry, from the mobile phone shell printing technology, mobile phone cleaning and disinfection, mobile phone jacket to ring tones music, dynamic camera, exquisite With the dynamic picture and beautiful lines changing as desired, the beauty chain stores nowadays “mobile phone packaging” (see Figure 4) are all over the streets of South Korea, and its rapid development and good operating efficiency are really exciting. The super-fashion mobile phone packaging beauty production system is the introduction of Japan, South Korea's most advanced digital technology, research and development of a new generation of commercial software and a full set of equipment with China's national conditions only need to invest 0.98 to 170,800 yuan to have. Adopting international advanced technology, using fully automated devices, visual design, fool-proof operation, and computer-free basics allow you to learn for half a day, creating a perfect combination of digital technology and engraving technology.

- Japan's TORSI Corporation recently introduced a new transparent glass wrapper (see Figure 5), used to package fresh fruit, can adapt to different packaging forms, inhibit their aging process, so that the shelf life of 2 times. The surface of the cellophane is coated with a special chemical called tannic acid, which can inhibit the activity of ethylene-producing enzymes that promote the ripening of fruits and vegetables, thus prolonging its preservation period. The use of such a wrapper not only allows the packaging form to be in an ever-changing dynamic state, but also makes it easy to transport such foods over long distances, reducing wear, reducing the amount of preservatives used, and reducing costs.

- The dynamic paper bag (see Figure 6) can be used to make a variety of paper bags with a variety of changes. The buckles in the paper bags, the crucibles, the bags in the bags can move and fill the gap between the objects, and adjust the weight of the shaking of the objects. , Absorb shock, protect the material from damage during transportation, and it is better than any other support filling protection.

- Dynamic food flexible packaging (see Figure 7) The main feature is the combination of flexible packaging opening device and beverage bag, both clever and practical. This invention has caused great repercussions in the beverage industry. Duckbill dynamic flexible packaging is a device with a straw installed on the top. When it is opened, the straw should be gently inserted into the small round mouth of the bag, and a packaging machine 'target=_blank> transparent membrane is used for drinking. Flexible packaging can be adapted and facilitated, and it also greatly reduces the possibility of lip injury.

- Issey Miyake, a Japanese designer and designer of a variety of clothing and packaging concepts from a piece of cloth, is not new, but it fits well with the DIY and multi-tasking advocated in this era. Isn't the philosophy of modern office? )), polyhedron, and the spirit of interaction, so it more widely causes the resonance of the wearer. This interactive new concept has changed the way people think, from the previous linear thinking to today's web thinking, from one universal to tailor-made, from one-way communication to two-way communication, from entities to virtual ones. It is a new feature brought about by the interactive characteristics of the information age. How much of an age's clothing packaging reflects the cultural trend of that era. Walking in Tokyo during the rainy season, from Shibuya (popularity boiling), to Harajuku (youthful), to Shinjuku (flowing tides), alternative clothing has always made eye-popping reporters stunning.

Second, the value of dynamic packaging design

Dynamic packaging is to use a "change" as the main axis, connecting people and people, people and things, people and the environment organically. Its main significance lies in: between packaging and packaging, between packaging and products, between packaging and manufacturers, between packaging and consumers, and between packaging and the environment. Dynamic packaging, the key to a "move" word. The biggest feature of interaction and dynamic packaging is that it is very interactive.

Popularity is a kind of fashion, an ever-changing dynamic beauty, a kind of frontier market consumption dynamics and trends of thought, and contains huge market opportunities. The interactive nature of the information age brought new features of the packaging design revolution. Interactive packaging design will also arouse the interest of the audience and satisfy people's sense of participation. Audiences are no longer merely recipients of information. They have greater freedom of choice and opportunities for participation. For example, one can respond to some of the packaging's own information and add it to the packaging media, which in turn becomes part of the packaging information.

The design of an interactive package is not related to the design of an image or a button, just like a graphic design with a font or an edge

The box does not matter. They are mainly related to creating experience, conveying emotions and information. Light is many kinds

Putting together materials, but not providing a conduit to manipulate them, is useless and meaningless. user

The design of the interface is a program that presents media and transmits information in an ergonomic and strategic way.

Whether this information is informative, emotional, or indicative, there will be many user interfaces.

A common agreement allows you to achieve the purpose of communication via multimedia.
The quality of interactive packaging design is usually related to the designer's proficiency in technology, and people usually ask for it.

Help the experts to understand what the computer can do, but most of the things you have to design are people.

Not technology. A successful interaction means that one person directly tells the computer what to do, not

In other ways.

Encourage consumers to think creatively and product packaging to consider what the user wants to do at each different moment

What action is the basis of all interactive packaging design. In any case, the advantages and disadvantages of interactive packaging design involve the length of development time, cost, and technical resources. The more you provide the user with more interactive control, the more complex the entire development process. Each way of creating a product may be very different, but regardless of the level of interaction, the basic goal of interactive packaging design is the same: clear, concise and easy to use.

(to be continued)