Talk about Gift Packaging Teaching and Modern Life in Vocational School (I)

Abstract: The professional teaching of gift packaging in vocational schools should stimulate students' interest, mobilize their emotional awareness, introduce the society “living water” into the classroom, teach operating skills, and cultivate the overall quality of students.

Keywords: gift packaging teaching; modern life; comprehensive quality

First, use the characteristics of the discipline to stimulate students' interest in packaging arts

Each discipline has its own characteristics of knowledge. Students' interest in a discipline is often caused by the special interest of the discipline. Therefore, first of all, we must pay attention to excavating what is interesting to students in this subject knowledge. In the "gift packaging art" course, first of all, let students understand the intrinsic value of this profession from a deep level, and realize that modern people pay more attention to "self-promotion" and "how to sell commodities." Gift packaging is not just a matter of packaging a gift, but an art, a kind of creativity, an implication, a kind of interest in life, so that students are strongly infected, feel that the gift packaging lesson is a pleasure, An enjoyment of art. Second, students like gifts and prefer surprises caused by the momentary dismantling of gifts. Therefore, students are more willing to devote themselves to the basic creative thinking of “package design”. As Sukhomlinski put it, “The master who can truly master the process of education is to read textbooks with the eyes of students.” Third, with the increasing socio-economic development, the artistic expression means of practical packaging design It is also becoming more and more diversified and popular, but as the overall connotation of packaging art, there are many artistic spaces and artistic implication waiting to be discovered. Therefore, while inspiring and guiding students to learn, we should also focus on stimulating the students' self-experience potential and creativity, and constantly inject fresh vitality into the packaging art.

Second, teach ancient and modern Chinese and foreign packaging art knowledge, mobilize students' emotional awareness

In order to allow students to consciously accept the intrinsic meaning of the gift packaging art and really invest in the gift packaging art, and further grasp the gift packaging skills, in the teaching, we can first collect a series of ancient and modern Chinese and foreign packaging art works from the perspective of cognition. Students appreciate and explain. For many works of ethnic packaging and foreign modern packaging, students have published their own understanding and concept of packaging art. Students recognize the variety of packaging products on the market and convey the prospects of various commodity information in a unique artistic expression. Modern gift packaging is not just a general package, but a systematic project integrating science, technology, and art. New packaging materials emerge in an endless stream, and packaging machinery is changing with each passing day, providing a broader creative space for packaging design. In appreciation, the students broadened their horizons, stimulated their longing for self-confidence in the knowledge of the discipline, and appreciated the long history of ancient culture and art in China. They also appreciated advanced science and technology and materials from abroad and demonstrated the extraordinary expression of the packaging of goods. I was amazed and learned that the enthusiasm of this professional course emerged.

Third , introduce social "live water" into the classroom

Gift packaging art is neither the natural property of the object nor the product of human subjective consciousness. Its roots are deeply embedded in human social practice. Therefore, in teaching, in addition to requiring students to master written theoretical knowledge and appreciate many ancient and modern Chinese and foreign gift-wrapped works of art, students should also get out of the classroom to socialize and integrate into life. The various gift-packing counters in the markets and stores are objects that students can refer to and are rich "textbooks." Students are required to use their spare time to observe and think about packaged artworks. How they are packaged in combination with modern society and modern life. What are the differences in methods? What are the characteristics of speed techniques? What are the differences in effects? value.

The improvement of the political status and cultural quality of modern society and the improvement of economic life have led people to pay increasing attention to the shaping of self-image and hope to receive respect from the society. They tend to behave more rigorously in purchasing behaviors and are more discerning. They are bound to put higher demands on the art of gift packaging. Students return to the classroom with answers and questions, and with the encouragement of their teachers, they express their opinions and use their own opinions to judge which packaging is the best, where it is, and what are the desirable aspects of the skills. "Business Gift Packaging" is a unique skill class that embodies individuality, brainstorms, and rationally absorbs students' unique thinking ideas, so that students can receive the best packaging methods faster.

IV. Creating the Messenger of Social Life Beauty

The design of the gift packaging articulator must not underestimate the special mission it shoulders in commodity economy and society: it is necessary to express the various material and spiritual requirements of consumers using a unique design language and visual image, and also to consider the conditions of technological production. Constraints, but also to create consumption, promote consumption, guide consumption, create a perfect image for gifts, and then establish a good image for the country and the nation, which is the responsibility of our professional quality education. It can be said that the gift packaging art is responsible for the dual mission of social material civilization and spiritual civilization construction. In designing, we cannot "mainly focus on me" and narrate ourselves. We must keep up with the pace of the times and always pay attention to understanding the development of social economy and changes in the concept of social consumption.

V. Combining social life, establishing the theme of the work with new thinking

A successful packaging art must first establish a new theme. Gift packaging is different from general packaging design. Students are required to pay attention to the aesthetic taste of the packaging and the connotation of cultural life when they learn the skills of packaging design knowledge in textbooks. Teachers should encourage students to make explorations beyond practicality. The design artwork does not necessarily have practical value, but it can give certain social inspiration, guidance, and pioneering effect, so as to improve the aesthetic taste and perception of the entire society. In terms of expression style, students are required to fully absorb Chinese national traditional culture, combine folk arts of various countries, and Chinese and foreign diplomatic relations to create art. After China joins the WTO, foreign goods will enter the market. Chinese packaging wants to establish its own image and compete with foreign goods. Only when it learns foreign goods, it renovates its way, regenerates itself in traditional folk art, or wins the victory with the soil, or restructures and develops in the world's elite culture, creating a suitable era style. , and there are inherent meanings of the artwork. To enable students to truly realize that the gift packaging is a kind of personality packaging and artwork packaging in the second time design creation; in the style of packaging design, we must emphasize a natural, harmonious, cordial, simple, healthy, upward, and unity. Environmental protection, education, aesthetic awareness; gift packaging design, not only limited to the display on the market, shelves, but should be able to promote spiritual exchanges between people of different cultural levels.