Talk about packaging design

In 1860, American Emerson and a book called Life Guide, an earlier book on the packaging of goods. In this book, he said that merchants at the time had noticed that there was a problem of damage to the goods during the transportation process. Therefore, a package functioning to protect the safety of the goods was created. In fact, as early as the middle of the eighteenth century, the packaging of high-end goods had already taken shape, but its packaging function was basically focused on the issue of transportation. At that time, although the retail packaging of fragile goods had sporadically emerged, its level was still at a naive stage.

When the problem of transport packaging is solved, producers and distributors are no longer concerned with the efficiency of transportation. A new idea has begun to dominate the sale of commodities: the function of commodity packaging. In addition to the function of protecting the product from packaging, the other two functions have been recognized at that time, namely beautifying appearance and facilitating distribution. Although people have also made initial attempts in these two aspects, their packaging design is still in the original state, and the design of personalization has not yet appeared, and is usually stereotyped.

In the early 19th century, manufacturer packaging was not yet available, and they were the most skilled in the use of their own packaging paper and paper ropes. At this time, the packaging apparently did not have the functions of future packaging. At the time, grocers often falsified or falsified food, and were accused of this. In order to avoid the above problem, a manufacturer named John Hornyman packed the mixed tea at the factory and printed his name and address on the package. It also indicated that `mixed tea is pure and consistent. Wording. This is the beginning of manufacturer's packaging.

The appearance of manufacturer packaging can be said to be a revolution in business. It has played a prelude to modern business. It narrows the distance between buyers and sellers; it avoids the retailer's "re-engineering" of quality when selling goods, and the amount of "control" - less than two; it can also directly buy large quantities. The advantages are passed on to consumers. Manufacturers and consumers can be in direct contact to avoid friction between buyers and sellers. Although there are many advantages for manufacturers' packaging, the initial promotion is very difficult, because grocers are reluctant to retail such goods. Such pre-packaged goods reduce the profits obtained in retail sales. In the era of grocery stores as important sales channels, the demand for cartons has gradually increased. In the sales of some commodities, the replacement of packaging paper with cartons is the key to reducing the cost of the cartons and ensuring a sufficient amount of production. People realize that a complete box can be made by cutting and folding a cardboard. It is both quick and easy to lay flat and takes up less space before it is formed. This method first appeared in the United States in 850, and the trend of commercial development has determined its important role in the packaging industry, especially after the rise of the cigarette industry.

With the improvement of merchandise printing, the skills of commercial carvers have also improved. By the 1850s, color printing was promoted, and in the following 30 years, it greatly promoted the rapid and widespread development of packaging design. In particular, the design of spirits, cigarettes, flavorings, cosmetics, and pharmaceuticals has made remarkable achievements. Many world famous brands appeared for the first time in this period, such as Bass (1855), Guinns (1862), Martell (1844) and Henness (1860). .

The Victorian design is usually full of emotions and colors, but it is light, tedious, and tricky. People talk about the art and design of this era often associated with `Baroque`, which makes sense. Not only because of their similar styles, but more importantly, both eras have concentrated on the purpose of serving the upper class nobles. The Victorian design was luxurious and splendid. At the time, it was pleasing on the shelf. It was a delight for other supplies such as laundry soap and alkali salts, which provided a reference for the future development of packaging design. . Because, strong visual impact is the premise to induce shopping desire. The packaging of drugs in this period was contrasted with other designs. The true colors were single, white labels, and black-and-white printing. This traditional design `style` still affects the packaging design of pharmaceuticals.

It was not until the second half of the 19th century that manufacturers' packaging became commonplace. The well-designed packaging has been neatly arranged on the store shelves, so that the exquisite packaging becomes a commodity. His own silent salesman. The economic development is so fast that the packaging of the market media, it contains the content can produce a commercial miracle: the shopper will be in the market with the package `grind and `, dialogue, and even with it to determine the final purchase of the object. If Maluhan's motto `Media is information' is established, then it can be described as `packaging as a product` in a promotion.

From the end of the 19th century to the beginning of the 20th century, as manufacturers watched more and more products on the market, they established a profound impression on each product in the minds of consumers and established the sense of presence and impression of trademarks. Business competition is particularly important. Vendors advertise through newspapers, magazines, and posters. Since then, commercial advertisements with modern significance have been born. The brand became important and welcoming, and even became an old friend of the shopper. Series of household detergents greatly enhances the efficiency of laundry. Many new fast-food nutritious foods can be simply cooked. Kroger's oatmeal, which is a 30-second breakfast, is one of the most famous brands retained to this day. This kind of product image created through promotional publicity, typical of packaging design, and disseminated through the media constitutes a visual symbol of trust in consumers.