Fresh elements of candy packaging
Editor's Note: The competition for sweets is increasingly in the white-hot stage; consumers are no longer satisfied with the pleasure brought by their tastes. They are pursuing higher tastes and are attracted by the appearance of beautiful packaging. Packaging has become more and more important! Therefore, for the candy company, the development of the enterprise is inseparable from the packaging of attractive products.
However, as a kind of popular snack food, candy is not a necessity for consumers at one time. On the other hand, because of its limited nutrients, it is currently not likely to become a dominant nutritional product. Therefore, consumer consumption The motives are mainly due to the need for snacks. However, there are many snacks available on the market today, ranging from small seeds to jellies and ice cream; more nutritious and confectionary than to ice cream; sweeter than sweet, sweet taste is not necessarily better than taste. Rich jellies and even small foods such as potato chips, compared to the past, candy seems to be optional. How can consumers be allowed to care for other things? Packaging naturally plays a big role.
So how can we make candy come alive? This issue will discuss the candy packaging process, especially to focus on candy packaging innovations and examples. I hope to get some inspiration from related companies.
※ candy packaging process There are many types of candy, and its packaging method should be treated differently. For example, for candies (hard candy pieces) with high moisture-proof requirements, packing containers with better sealing properties can be used. Such as metal cans, glass bottles or aluminum foil composite materials, taffy can be wrapped in wax paper or plastic film, single-chip candy can be film, aluminum foil / film and other materials kink packaging (should choose to use small rebound, do not release after kink Plastic film), or paper, film, and aluminum foil in strips. Packaging can be packaged in cartridges, bags, strips, cartons (plastic bags in boxes, polyethylene paper bags or polythene-coated paper bags, boxes with film wrap), glass bottles, metal cans, plastic cans (boxes) ) And a combination of paper and plastic cans and other container packaging. The above-mentioned various forms of packaging, the general purpose is to protect the candy from deterioration, and has an attractive appearance and promote sales.
What kind of packaging should be designed? Is there a suitable package for all people? The answer is that even if there is, it is too difficult, after all, the aesthetic has its subjective aspect. The fact is that among the various consumer groups, whether packaging can cater to the interests of mainstream consumer groups will play a very important role in the expansion of the candy market. The so-called mainstream consumer groups, the author thinks, should refer to the dominant consumer groups with considerable purchasing inclination and ability. However, as mentioned earlier, since aesthetics have their subjective aspects, it is impossible and unnecessary to take care of all consumer groups. As the saying goes: It is difficult to adjust. Therefore, the mainstream consumer groups should be the main consumer force! Packaging design should be targeted at mainstream consumer groups!
Good packaging also requires a good packaging production line. Good design and packaging production line can improve the fresh effect of candy!
Normal > design
Normal > production line
Normal > candy characteristics and packaging
Normal > See how candy companies can increase packaging efficiency
Normal > Confectionery production and packaging at home and abroad
Normal > candy packing machine for perfect sealing
Normal >
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