Added value of product packaging in promotions

A product from the development and design, production and manufacturing to enter the market, one of the important links is to carry out the necessary packaging design of the product. Packaging design is a creative work that promotes the promotion and sales of products for the purpose of marketing, and integrates social, economic, artistic, technical, psychological and many other factors. Packaging design is not only to protect the product from damage during circulation, but also to create additional value for the company in the promotion process [1].

1 The value of packaging design creation

With the increasing formation of the global economic market, the competition for product sales has become increasingly fierce. The role of product packaging design has become even more important, and the value it creates has become more widespread.

1.1 The Value of Packaging Design

1) The product packaging is first protected from damage during production and sales. Any product in the distribution process may be caused by handling, storage, deformation, crushing, moisture and contamination, packaging design can solve the package is not deformed, not broken, do not deteriorate [2].

2) Product packaging can beautify products and facilitate product promotion. For the purpose of sales, some or all of the goods are packaged, focusing on sales promotion, attracting the attention of consumers with novel and beautiful packaging, thereby stimulating consumers' desire to purchase.

3) Product packaging dissemination product information. Through the form of packaging or graphic and mark printed on the packaging, convey the purpose, usage and provenance of the product. When the customer purchases, they can understand the basic information and actual use value of the product, and effectively guide consumers to purchase.

1. 2 added value created by packaging design

The added value of product packaging is implied in the value of the product, which is a concrete manifestation of the product packaging effect, and is compensated during the sales process of the product. "Packaging is often more important than the product contained in it," and it can be seen that packaging design creates added value.

Spread corporate culture and enhance brand image. The packaging design uses modern design theory, pays attention to the research of consumer psychology, and spreads the concept and spirit of the enterprise to the society and consumers through packaging, advertisements, etc., so as to achieve the function of guiding consumption and inducing consumption, showing the social effects of product packaging and value.

Improve product quality and create economic benefits. A lot of practice has proved that the proper packaging of products, although "increasing" the cost of the product, but it will obviously stimulate the consumer's desire for product purchase, increase the price of the product, also promote and increase the product's sales value and business profit.

2 Packaging Design Methods to Create Added Value

The added value beyond the creation of product quality is something that packaging design must consider. It can be researched and discussed from the following aspects.

2. 1 Focus on the Absorption of Native Culture

"The people of the nation are the world." With the gradual formation of global economic integration, the exchange of products is also becoming more and more widespread. The research and application of local culture has received more and more attention. Product packaging design must have its own characteristics. The most important thing is how to embody the company's own culture, which is often closely linked with the local geographical culture. Therefore, the clever application of cultural resources rich in the region to packaging design will give consumers a good sense of trust in the product [3]. For example, most packaging designs for liquor products in China have selected places of origin and history and culture as design materials. Consumers can gain more trust when purchasing products.

2. 2 Adopt new materials and processes

The current trend in packaging design is moving in the direction of the original ecology. How to develop and utilize new renewable materials and research on new process methods further reflects the concept of green packaging and the realization of sustainable development strategies. It is our common concern. Question. For example, the study of composite materials for packaging, that is, to try to combine several materials together, so that it has the excellent performance of different materials, but also consider its environmental protection requirements, facilitate recycling and recycling. The reduced costs required increase the added value of the product.

2. 3 proper packaging

A complete package is an overall manifestation of materials, structures, processes, design, etc. The application of value engineering is comprehensively analyzed and comprehensively considered.

Packaging design should be based on product features and functional requirements, carefully study the best match of function and cost, choose the most economical program. For example, if the quality of the product is different, the target of consumption is different, and the place of sale is different, different design schemes should be selected, and the characteristics of personalization, internationalization, and diversified consumption should be reflected.

Packaging design also considers excluding some of the extra features that will inevitably consume resources and increase packaging costs [4]. For example, for products that are not prone to moisture, if a lot of moisture-proof materials are used for sealed packaging, it would be redundant and the most suitable packaging method should be used.

Packaging design also needs to consider compliance and standardization. With the further enhancement of international trade and material exchanges, the universality and standardization requirements of packaging have drawn the attention of packaging design circles in various countries. Many packaging design standards have been formulated and actively applied and implemented. For example, according to the international packaging standard design, export products can be well adapted to the requirements of transportation tools in the circulation process, avoiding the loss of goods and the economy, and greatly improving work efficiency and economic efficiency.

3 Conclusion

The research and implementation of the added value of packaging design, on the one hand, bring more economic benefits to enterprises and society, and on the other hand it also plays an active role in promoting the global economic exchange and the protection of the ecological environment and the effective use of natural resources.

Author: Chen Jian, Zhou Jiping, ZHU Xing

Reprinted from: Packaging Engineering