Graphic Design Performance Techniques in Modern Packaging (I)

Abstract : Packaging design, as a kind of purposeful creation category, has a very clear dependency and must be compatible with the material life needs of social development. Grasping the various forms of graphics in the packaging, the designer's accurate performance of the design concept has greatly helped, so this paper expounds the meaning of the graphics and the form of expression and how to reasonably and effectively apply the graphics to modern packaging design. In order to effectively improve the market competitiveness of goods.

Keywords: graphic design; graphics performance; packaging design

In today's market economy environment, packaging is not just a simple protection or storage of goods, and the sale of goods has become the goal of commodity packaging. Commodity packaging should be based on the needs of the market and consumers, to solve the problem of transmission between manufacturers and consumers, such goods packaging can play a beneficial role in the promotion of product sales. Packaging mainly conveys information through vision, and the graphic application in packaging design is a very important aspect of packaging visual communication. Choosing the right graphics for use in packaging design can accurately convey product information, enhance unique visual experiences and reflect the corresponding cultural aesthetics. The graphic selection application in commodity packaging design plays a decisive role. Packaging design is the only window for the delivery of information and the medium for product promotion.

1 The meaning of the graphic

The "Modern Chinese Dictionary" was given. Graphical two explanations:

(1) It is the shape of an object represented on paper or other plane;
(2) is short for geometry. The commonality of these two interpretations lies in the emphasis. The existence of shape.

In Chinese history, there is. The ancient scholars learn to have, set the map and the left, set the book on the right, cable like in the map, Suo Li in the book. It can be seen that our ancestors saw the images very heavy. In a sense, the figure is the first step in the process of people's understanding of things. It can be understood from the following two aspects.

1.1 Interpretation of graphics

The graphs can be interpreted, and they can also play a role in interpretation. The interpretation of traffic signs by motorists must be read in an instant. This is a typical intuitive interpretation. The cardiologist can read the electrocardiogram and can observe carefully and compare patience. This is a typical way to understand and interpret.

When reading graphics, it is best to read it instantly. Do not use logic. At a glance, the United States and Ugly love dislikes immediately. People understand that the meaning of interpreting graphics is based on intuitive interpretation. It is rethinking after observing and observing after observation. If there is no intuition, the follow-up understanding will not be followed. With the foundation of intuition, repeated observations and reflections will be carried out. The meaning of understanding will be produced under the combined effects of various thinking elements. It is very important to grasp this point in modern design. Taking packaging design as an example, when consumers first see a product and intuitionally interpret the graphics of the product package, they can correctly and effectively understand the content of the product, create a good impression on the product, and then in such a favorable impression in the 9th district. Under the action, consumers will pay attention to the product repeatedly and carefully, and then produce consumer behavior. Such packaging is successful.

1.2 The performance of graphics in the design to grasp the various forms of graphics, the designer's accurate performance of the design concept has greatly helped, graphics, a variety of ways, mainly divided into: lifelike, metaphor, symbol, Humorous, romantic and other graphics.

1) Lifelikeness: With the advancement of photographic equipment and technology, the realism of mirror images has reached unprecedented levels, and therefore has the most scientific, artistic, technical and informational value. This greatly enhances the realism, persuasiveness, and appeal of the product, so as to achieve credibility, speed, convenience, and economy.

2) Metaphor: The metaphor is a very old way of conveying emotions, and it is also very popular in the creation of information graphics. It has a vivid and lively image to make the ontological image more vivid, affectionate even more long-term, meaning is not exposed, there is a aftertaste.

3) Symbol: If Tiananmen can symbolize Beijing, Beijing can symbolize China; individual can represent the general, such as a tree can symbolize the forest;

4) Humor: Humor is a transliteration of English humor. It is a form and aesthetic category of traditional drama. In the creation of a graphic, humor is used in a real, metaphorical, symbolic, etc. way to be witty and humorously exaggerated and changed. Make it more vivid and more valuable.

5) Romance: Romance is the English transliteration of romantic, poetic and full of fantasy. It can be said that romance is a manifestation of passion, with vivid colors, unrestrained lines, exaggerated images, and magnificent imagination. The use of romantic graphics can show more quiet, elegant, magnificent, simple, unrestrained feelings.

2 packaging design

Although the interpretation of packaging in the world is somewhat different, it is increasingly consistent. The general interpretation of packaging in the United States is: Packaging is the use of appropriate materials and containers. With appropriate technology, it can make products reach their destination safely, and at the lowest cost, prepare for the transportation, distribution, storage and sales of goods. The definition of packaging in the United Kingdom is J: Packaging is the technical and artistic preparation for the storage, transportation and sale of goods. The definition of Japanese packaging industry standard JIS for packaging is: Packaging is the use of appropriate materials, containers, technology, etc., which facilitates the transport of articles, protects the value of the articles, and maintains the original form of the articles. The definition of packaging in China is: Packaging is the overall name of a container, material, and auxiliary used to protect products in circulation, facilitate storage, promote sales, and use certain technical methods. From this definition it can be seen that modern packaging actually contains two layers of meaning:

(1) From a static point of view, packaging refers to containers, materials, and aids, that is, products that can be provided by packaging companies.
(2) From a dynamic point of view, packaging refers to the packaging techniques, methods, and processes used to make such products.