Canned wines share the glass market
Wine connoisseurs may be dismissive of canned fine vintages, but now it seems that drinking cans seem to be very popular. In recent years, although the overall sales volume of canned wine is not high, it has greatly increased. John Reeve, a spokesman for Rexam, one of the world's largest can manufacturer, said that in 2006, the group provided 6 million cans for the wine industry and it surged to 35 million last year. Reeve expects that the figure is expected to reach 100 million in the next two years. In the long run, the annual consumption of cans will reach 1 billion bottles.
Reeve said: "The emergence of cans is not to replace glass bottles, but in many cases, bottled wine is not convenient. For example, many people are pursuing single-serving wines, but to the current industry has not really met this requirement of consumers. "Young wine drinkers need wine that can be brought out for picnics or concerts, and glass bottles are not suitable for that occasion.
The aluminum cans can be completely recycled and used to make new cans. The shelf life is 60 days. The weight of the aluminum cans is much lighter than that of glass bottles and it is not easy to break. The environmental performance of aluminum cans is also very good. Recent studies have shown that during the transportation process, aluminum cans produce 50% less carbon dioxide emissions than glass bottles and take up less space. In addition, aluminum cans are 17% cheaper per liter than the same bottled wine.
Reeve said that as more and more consumers like to drink at home or on other non-on-hand drinks, the demand for different packaged wines from brewers and retailers is increasing.
Canned wine is gaining popularity in the Australian and American markets, but it is also an emerging product in the UK. Therefore, many corporate brands are competing for this new market. Last week, Guy Anderson launched CanCan canned wine at the London International Wine Show. Anderson said that the company has been looking for new opportunities and there are still gaps in the market. Although canned wines have been around for some time, no one has produced high quality canned products. Anderson believes that the taste and appearance of its products are definitely comparable to bottled wines. Anderson said that the new product has attracted a large number of customers. One of the customers also enthusiastically organized a summer concert to attract female wine consumers. Several big retailers also showed deep interest in CanCan. Anderson's CanCan cans include Sauvignon Blanc, pink Pinot Gris and Prosecco sparkling wine.
Bottle Green was the first importer to sell Tetra Pak packaging wine in the UK. Marketing manager Richard Hitchcock compared the appearance of canned wine to a screw cap. After the initial suspicion of traditional people, the screw cap has been widely recognized.
Hitchcock said that although canned wine is still in its infancy, it has developed rapidly and many good brands and products have emerged. Last year, consumers rated the Netherlands Wild Pelican canned wine very well.
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