Packaging Design: Product Packaging Determines Market Sales

The beauty has a return rate, the handsome guy has a return rate, and the product packaging also has a return rate. The marketing planning of product packaging is very important. Take a simple example. Through market research, obtain a potential identity group in the product market is women, age range 30-45 years old, then you commission a design company or studio, they are In the absence of marketing plan, give you a young beauty + handsome guy to do the design background, then your product on the shelf, how do you sell? "Women" must walk around your product, their age should be more married , became a wife and mother. At this point, if packaging design expresses the concept of mature women, capable, and family happiness, will it be more attractive to them?

The product's packaging is the product's face. The connotation of the product is the concept of the product. To refine the marketing concept that best suits the product, visually interpreting it through the best designers is the most suitable package for a product.