How to get profit from proofing
Simulate printing during proofing, provide proofing proofs for client editors and proofreaders. Clients and proofreading staff use proofs to proofread and predict the self-quantity effect of prints, confirm the quality standards of official printing, and check and accept the signed samples for printing. Whether the proofing is successful or not The level of cost and the benefits are all laying the foundation for mass production, which is also a key link for profits or gains.
For the packaging and printing industry, product updates and customer revisions make proofing very frequent. For this reason, printing companies also pay a high cost of proofing, but proofing is extremely important. Without proofing, there will be no orders. How should we face the problem? The disadvantages of increased costs and reduced corporate profits caused by proofing are issues worthy of our discussion.
The author has accumulated some experience and thought about how to adapt to the proofing and how to obtain the profit in the proofing. The following is sorted out. If there are any inaccuracies, please criticize and correct.
1. Understand customer needs and reduce proofing costs
The definition of product quality is ultimately to meet the needs of customers, so we should understand the customer in depth, know what the customer is thinking, stand from the customer's perspective, stand as hard as possible to understand what the customer needs, and at the same time understand as much as possible about the product Reflect the concept in order to formulate targeted measures and provide differentiated services.
The final purpose of proofing is also to produce prints that meet customer requirements. If it does not meet customer requirements, even if we spend a lot of money to print it, in our opinion it may be a fine product or even a work of art. In the eyes of customers, it is also a waste product. From a perspective, it is best to meet the needs of customers. Therefore, understanding the needs of customers in detail is a job that we must do before proofing.
2. Do the design and planning work before proofing, lay the foundation for mass production
The proofing process is a necessary way to make the product quality obtain the predetermined process design effect, and it is also a necessary measure to check whether the product production meets the design requirements. The design planning before proofing includes design planning, review, implementation, measurement analysis, tracking verification, re-planning, etc. content
Through proofing, we can understand the main problems and design defects in the printing process, focus on analysis, take necessary corrective and preventive measures in time, and provide guiding reference opinions for product quality. Therefore, we should simulate in the proofing process Production, accumulating experience in proofing, laying the foundation for mass production, can not achieve the proofing of mass production style failure.
As market competition intensifies and customer requirements increase, some companies provide quality samples to customers in order to win orders, but in the batch production process, they often cannot produce according to the provided samples and fall into the dilemma of being unable to catch up with the samples . Therefore, careful design and planning will effectively reduce the waste products generated during the specific production process. And bring huge profits.
3. Proofing lays the foundation for the formulation of process standards
Standardization can reduce a lot of trouble, and can make many complicated things simple. For paper product packaging and printing companies, standard proofs have four main functions, one is the communication bridge between the company and customers, and the other is the supply and demand of printing. Exchange opinions, adjust equipment, and confirm quality standards. The third is the basis for material purchase. The fourth is the key link for tracking improvement.
Therefore, the proofing needs to be carried out under standard production conditions. Only the samples produced under the standard conditions will have the above functions. Therefore, the process design standards, operation technology control standards, raw material purchase inspection standards, etc. Careful preparation can produce samples that meet the requirements, thereby eliminating misunderstandings between the company and customers, processes and processes, reducing operating costs, and obtaining unexpected profits. [next]
4. Proofing incentive mechanism
Because proofing is an experiment, it is a production preview program, and there is a risk of failure. In many cases, it is necessary to repeat the test to succeed. It stands to reason that since it is a preview, the personnel involved in proofing can learn knowledge and accumulate experience in proofing. , But the reality is that everyone is reluctant to proof, this is because there is no incentive mechanism, if you want to carry out the proofing effectively, you must establish an incentive mechanism, from the relevant functional workshop, from the upper leadership to the operating staff, let everyone pay attention Proofing and budgeting the costs of the relevant links in the proofing process. When designing and planning, each process is evaluated according to the cost, and a cost contracting system is implemented for each process. The responsibilities, rights, and benefits are clearly defined. effectiveness.
5. Details determine success or failure
Proofing is the same as production, and its cost is affected by links such as man, machine, material, method, ring, and measurement. Here we mainly explain some links that have great hidden dangers and we do not pay attention to.
â‘´ people
There are many people involved in the proofing process, everyone plays a different role in this process, and the focus of the work is different. For example, the market developer needs to understand and know what the customer requires, and the process designer needs to follow the requirements of the customer and market personnel. To formulate a specific large sample plan, the machine operator performs the proofing according to the proofing plan. During the proofing, the customer's requirements are not fully understood, and the failure of the related personnel to cause the proofing failure is a problem we often overlook.
⑵ machine
The machine, which is the proofing equipment, is a tool for making proofs, and it is also a link that we do not pay much attention to. In many cases, we only pay attention to the quality of the proofs while ignoring the state of the equipment during proofing. After the proofs are approved by the customer, then When mass production is carried out, it can't be produced, so the determined equipment status is very important for the entire proofing.
⑶material
Someone once investigated that at least 70% of the problems encountered in the actual production process are related to raw and auxiliary materials. During the proofing process, many raw and auxiliary materials are involved, including paper, telephone aluminum, ink and related additives, etc. Many raw materials have not been encountered before, and there is a lack of understanding of their basic properties. Take printing ink as an example. For example, "fading" is a hidden property. It may take a long time to show. If you do n’t understand this, Once this problem occurs, it will cause a painful loss to the customer, so it is very important for the testing and research of raw materials.
â‘·Method
Focus on customer sample management and process design planning.
Customer proofs are the basis for proofing. Before making proofs, you should fully understand the production process of the client proofs, anti-counterfeiting methods and the use of raw materials by using the corresponding tools. When the design planners cannot use the existing tools to identify their anti-counterfeiting methods Time. It will lead to failure of proofing.
Examination and recording of the execution of the process design plan are also issues that we tend to overlook. Proofing is an experiment. During the process, the process design will be changed at any time. If there is no record at this time, the sample approved by the customer may not be traced back to the specific scheme used.
(5) Ring
Any proofs are made under certain conditions, except pay attention to the temperature and humidity of the environment. Should also pay attention to observe the hue conditions, when we are proofing a cigarette pack product. It is also a sample of chasing customers. It looks very close under natural light, but the hue changes when you reach the customer. After repeatedly tossing it several times and finally aligning the observation conditions with the customer, the problem was solved.
(6) Test
Sample selection is very important, and the sample selection person must be careful and professional. The selected sample must not only meet the customer's requirements, but also be used as a sample in each process. In the case of selecting a large number of proofs, in order to ensure the quality of proofs. Generally adopt the method of selecting samples layer by layer. First determine the standard samples, the first selection by professional quality inspection personnel, and then the functional department organizes the relevant personnel to select by process, and finally check, layer by layer, so that the samples meet the expected requirements.
Every detail in the proofing process cannot be ignored, and every link must be paid attention to. Only by doing this well can we achieve the purpose of saving proofing costs and obtaining profits.
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