Lightweight green bottles make choices in environmental protection and user comfort

Public opinion is almost accustomed to accusing the company of contaminating the environment in order to earn profits. However, when the company does not hesitate to raise costs to protect the environment, as an independent consumer, can people still care only a little about their own habits? Whether or not people think of the slightest changes in the comfort of the people is the source of the continuation of the environmental protection development of the company. “The lightweight environmental protection bottle is very environmentally friendly, but the bottle is very soft and the bottle cap is also very small. The comfort of use is not as good as before. How does Coca-Cola consider this issue?” On the morning of August 13th, when the third batch of registered university student journalists interviewed Ms. Li Xiaorong, Coca-Cola’s vice president of Greater China, Huang Wei from Guangxi University proposed a Compare the "sharp" question.

"For the sake of environmental protection, are you willing to give up a little comfort?" Li Xiaoying's answer caused a rethinking of the college student reporters present.

In April of this year, Coco Cola's famous water brand "Ice" released green light-weight bottle packaging, which has caused a wave of environmental protection and received widespread attention. However, the softness of the bottle is different from the feel of the consumer's customary use.

"Ice Dew" lightweight lightweight bottle weighs only 9.8 grams, compared with the traditional 16-gram bottle to save PET material 35%, a corresponding reduction of 35% of carbon emissions. The bottle can be easily squeezed into a twist after drinking, and save more than 70% of the recycling space. According to statistics, based on the annual sales volume of 1 billion bottles of ice dew, the introduction of environmentally friendly lightweight bottles will reduce 6,200 tons of PET plastic, which is equivalent to reducing carbon emissions by 16,400 tons, which is equivalent to the addition of 262 square kilometers of forest. If everyone twists and discards the eco-friendly lightweight bottle, it will save 410,000 cubic meters of space for the waste bottle, equivalent to the capacity of 200 standard swimming pools.

Nowadays, more and more consumers, especially young people, are no longer satisfied with simple material consumption. Instead, they put forward higher requirements for spiritual consumption. The pursuit of the comfort of using products is a manifestation of this change, but at the same time, People put environmental protection and sustainable development on the important agenda. Therefore, when there is a cross between the individual's habits and the sustainable development of the environment, is it worthwhile to sacrifice one's comfort to exchange for 262 square kilometers of forest?

Li Yichuan, curator of the World Expo Coca-Cola Pavilion, said: “This issue is like having one person driving a car for less than a day. It's certainly not as easy as driving a car every day. But for environmental protection, many people are doing it.” Environmental protection and sustainable development are like buying goods. Investment can own it. This investment is just for every user who uses a little more effort to unscrew the bottle cap and drink water before using it to hold the bottle. The profit may be an industry innovation from concept to technology and generations of people. From the quality of life to the improvement of production energy.

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