Print Quote: How to calculate the price of printed matter
2024-05-22 08:06:02
At this stage, the quality requirements of printed materials are constantly improving, and the scale and equipment requirements of printing enterprises are becoming stricter. Promote the continuous development and maturity of the printing industry.
The cost of printed matter for printed matter includes the following parts:
1. The full price of the paper used 2. Design fee 3. Plate making fee (including hairline)
4. Proofing fee 5. Printing version (PS version)
6. Printing costs 7. Post processing fee
The accumulation of these prices is the full price, and then the average is the unit price. There are many factors influencing printing. I will introduce it below.
1. Paper costing The costing of sheetfed: coefficient × [gram weight of paper used / 100] × [ton of paper price / 10000]
◆大度纸: 1.06 (fixed coefficient of large paper) × [gram weight of paper used / 100] × [ton of paper price / 10000] (call a paper sales company will tell you the price of tons) = sheet price Such as: generous 157 grams of copper paper, if the local paper price is 7500 yuan / ton unit price = 1.06 × 1.57 × 0.75 = 1.248 yuan ◆ positive paper: 0.86 (fixed coefficient of positive paper) × [gram weight of paper used /100]×[Ton price of paper/10000] (A phone call will tell you the price of the paper) = Single sheet price: 157 grams of copper paper, if the local paper price is 7,500 yuan / ton Unit price = 0.86 × 1.57 × 0.75 = 1.01 yuan ◆ Special specification paper coefficient: 880 × 1230 fixed coefficient is 1.08850 × 1168, the fixed coefficient is 1 so that the calculated paper price error is about one or two cents, the overall impact on printing can be ignore. Total paper price = [(printing total / opening number) + loss (waste during printing)] × unit price Keep in mind: as long as the complex printed matter is dismantled and opened, it is sufficient to calculate the total amount. .
2. Design fees Different companies have different design levels and different charges. Printing industry design fees are lower than advertising companies. Now an abnormal phenomenon is that the printing industry has designed the business for free, which is an abnormal phenomenon. In short, the design fee has different positioning, geographical differences, and no longer described.
3. The collection of plate-making fee is divided into three categories: album, packaging, and text.
â—† Album category: According to P charge, that is, the price per 16-sided single-sided production is multiplied by the total page number. Such as: my area is 100 yuan / P.
â—†Package: Basically charge according to the number of open. Such as: a three-open box production fee of 400 yuan in my area.
â—†Text class: Multiply the total page number by the price of a single page, such as 15 yuan / page. In addition to the above charging standards, the plate-making fee also takes into account the difficulty, and the more difficult charges increase. For example, the promotional posters in supermarkets have a large number of product pictures, which are more time-consuming to produce. Each set of 1200 yuan is normal.
â—† The design company may outsource the film. The price of the film in my area is about 140 yuan (160 yuan).
4. After the film is output, there are still many advertising companies and direct customers who neglect the proofing process in order to save money. This invisibly increases the pressure on the prepress plate makers, and also increases the risk. Still very small. Customers do not proof that our pre-press plate makers should attach great importance to it, and carefully check the soft proofs. The proofing fee varies from place to place. My area: 70 yuan / four open four colors, 140 yuan / off four colors.
5. The printing plate ps version fee has a direct relationship with the format of the printing machine used. My area: four open ps version 25 yuan / each around ps40 yuan each of the left and right of course including the cost of the drying board, a few colors of the film with a few ps version, multiply the unit price, and then take the total of the film Set the number, count yourself!
6. Printing fee
â—†Printer's accounting is calculated according to a single set of editions, that is, how much is a thousand sets of one-color version. For example, a set of four colors for each area in my area is printed for one thousand sheets of 15 yuan, 30 yuan for each side, and the price of the spot color is 1.5-2 times for ordinary colors. (The color order is only suitable for the opposite)
â—† At the same time, the printing factory has developed a single set of low-printing price, the so-called booting fee. The starting fee for my area is 300 yuan, 700 yuan, and 200 yuan. I print in one area and The boot fee for the self-reversed version is the same.
◆ First, calculate the price of the printer according to the step, and then compare it with the boot fee. If it is greater than the boot fee, the price of the step can be used. If it is less than the boot fee, it should be calculated according to the boot fee. ◎ According to the above calculation, the number of sets of printers and the number of sets of printers is the total number of workers. ◎ For example: a set of four open self-reverse printing 8000 copies of the front and back of the printer: 8000 * 8 / 1000 * 15 = 960 yuan ≥ 300 yuan (boot fee) so the actual print is 960 yuan.
7. Post-processing includes the following aspects: color printing part:
â—†The number of folds is different. I am in the area: 10000 sheets and 16 folds. The folds are about 240 yuan. â—† The film cost is calculated according to the square. The light in my area is 0.35 yuan/square meter. Matte 0.5 yuan/square meter. â—† Riding nails. This is about 0.05-0.1 yuan per book (excluding the thickness, the saddle stitching is relatively thin).
â—† lock line 40 yuan per order â—† plastic loaded with plastic glue about 0.01 yuan / page wired plastic loaded about 0.02 yuan / page â—† paste handbag according to the calculation of my area about 0.25 yuan / a buttonhole with 0.3 yuan / piece ( Including grinding and cutting fees)
â—†Paper tray is about 1.3 yuan/square meter (including grinding and binding) in my area.
â—† The code starts at about 200 yuan according to the number of sheets, and the number is much the same as that of the printer.
â—†Protruding, bronzing, grinding and cutting version 0.04 yuan / square centimeter (the actual work varies greatly due to the difficulty, such as the simple indentation version of the four open 100 yuan, the knife line is more expensive, the curve is more straight The price is about 0.06 yuan / square centimeter, the laser version is more expensive, 0.25 yuan / square centimeter, a set of about 1500 yuan)
◆ Milling costs are calculated in thousands of sheets. Such as: I am in the region every mill cut 1000 four open 25 yuan per mill cut 1000 pairs open 40 yuan ◆ the price of the convex and the same cut ◆ ◆ hot stamping according to the actual bronzing area of ​​my region: 5 yuan / square meter or 5 m / cm 2 is different.
◆ glazing: divided into printed varnish according to the printing of one-color printing workers to calculate ◆ UV glazing, polishing prices are comparable to the square according to the calculation of my area of ​​about 0.4 yuan / square meter (application in food and other environmentally friendly On the product).
â—† The price of frosting and ice cream for wine and gifts is basically calculated by square. For example: The following are the cost accounting of the printing house. They do not include the design fee, plate making fee and profit of the advertising company design company. Please increase the price according to the local market price. Different unit prices in different parts of the country will lead to different final results, but the differences should not be too large, the market price of paper and other materials will fluctuate, and the total price will fluctuate accordingly.
skill:
(1). Carefully observe customer strength and customer print samples.
(2). Carefully measure the sample size and paper quality and various post-press pre-press procedures.
(3). Calculate cost and profit in detail with a calculator.
(4). The quotation adopts puns, the price is not high (refers to not higher than the customer's psychological price). The price is not low (refers to lower peer prices).
(5). Bargaining refers to the rationale for negotiating a bid with a customer. Such as: paper size, paper quality and bad, film domestic and imported, printing quality, delivery time, what machine printing and other advanced. Good conditions for the other party to accept your offer.
(6). Demeanor: Sophisticated, generous, honest, and responsible (7). Language and Qi: Politeness, civility, first laugh, then not humble.
Proof and delivery tips:
(1). The school draft allows the other party to pay attention, pay attention to the text. Specifications, color samples, delivery time, etc. and let the customer approve. Sign.
(2). Disperse the customer's attention during delivery (inadequacy of the product), introduce the customer's concern, and let the customer's satisfaction terminate.
Collection and payment tips:
(1). Explain to the customer the reason for the deposit:
A. Drafting, proofing, investment costs
B. Let customers be sincere
C. Refuse to have a deceptive expression and let the customer understand the inevitability of the deposit.
(2). After the goods are accepted, the customer must sign the bill (delivery note), and then provide the customer with the receipt voucher (receipt. invoice), so that the customer can fulfill the agreement or contract collection method.
Tell us more about our difficulties, talk less about each other, and let customers not pay for it. It is really impossible to pay for other reasons, so that the other party leader signs the payment and writes the next payment time.
How to deal with faults and quality problems:
(1). The other party's fault, based on the actual quantity and customer attitude, solve the problem peacefully, let the other party bear the paper money, printing fee, and other expenses as much as possible, and negotiate to the two sides to reach a consensus.
(2). Our fault is that we can accept the other party's purpose, and we will continue to reduce the price, give away, and reprint it next time.
The cost of printed matter for printed matter includes the following parts:
1. The full price of the paper used 2. Design fee 3. Plate making fee (including hairline)
4. Proofing fee 5. Printing version (PS version)
6. Printing costs 7. Post processing fee
The accumulation of these prices is the full price, and then the average is the unit price. There are many factors influencing printing. I will introduce it below.
1. Paper costing The costing of sheetfed: coefficient × [gram weight of paper used / 100] × [ton of paper price / 10000]
◆大度纸: 1.06 (fixed coefficient of large paper) × [gram weight of paper used / 100] × [ton of paper price / 10000] (call a paper sales company will tell you the price of tons) = sheet price Such as: generous 157 grams of copper paper, if the local paper price is 7500 yuan / ton unit price = 1.06 × 1.57 × 0.75 = 1.248 yuan ◆ positive paper: 0.86 (fixed coefficient of positive paper) × [gram weight of paper used /100]×[Ton price of paper/10000] (A phone call will tell you the price of the paper) = Single sheet price: 157 grams of copper paper, if the local paper price is 7,500 yuan / ton Unit price = 0.86 × 1.57 × 0.75 = 1.01 yuan ◆ Special specification paper coefficient: 880 × 1230 fixed coefficient is 1.08850 × 1168, the fixed coefficient is 1 so that the calculated paper price error is about one or two cents, the overall impact on printing can be ignore. Total paper price = [(printing total / opening number) + loss (waste during printing)] × unit price Keep in mind: as long as the complex printed matter is dismantled and opened, it is sufficient to calculate the total amount. .
2. Design fees Different companies have different design levels and different charges. Printing industry design fees are lower than advertising companies. Now an abnormal phenomenon is that the printing industry has designed the business for free, which is an abnormal phenomenon. In short, the design fee has different positioning, geographical differences, and no longer described.
3. The collection of plate-making fee is divided into three categories: album, packaging, and text.
â—† Album category: According to P charge, that is, the price per 16-sided single-sided production is multiplied by the total page number. Such as: my area is 100 yuan / P.
â—†Package: Basically charge according to the number of open. Such as: a three-open box production fee of 400 yuan in my area.
â—†Text class: Multiply the total page number by the price of a single page, such as 15 yuan / page. In addition to the above charging standards, the plate-making fee also takes into account the difficulty, and the more difficult charges increase. For example, the promotional posters in supermarkets have a large number of product pictures, which are more time-consuming to produce. Each set of 1200 yuan is normal.
â—† The design company may outsource the film. The price of the film in my area is about 140 yuan (160 yuan).
4. After the film is output, there are still many advertising companies and direct customers who neglect the proofing process in order to save money. This invisibly increases the pressure on the prepress plate makers, and also increases the risk. Still very small. Customers do not proof that our pre-press plate makers should attach great importance to it, and carefully check the soft proofs. The proofing fee varies from place to place. My area: 70 yuan / four open four colors, 140 yuan / off four colors.
5. The printing plate ps version fee has a direct relationship with the format of the printing machine used. My area: four open ps version 25 yuan / each around ps40 yuan each of the left and right of course including the cost of the drying board, a few colors of the film with a few ps version, multiply the unit price, and then take the total of the film Set the number, count yourself!
6. Printing fee
â—†Printer's accounting is calculated according to a single set of editions, that is, how much is a thousand sets of one-color version. For example, a set of four colors for each area in my area is printed for one thousand sheets of 15 yuan, 30 yuan for each side, and the price of the spot color is 1.5-2 times for ordinary colors. (The color order is only suitable for the opposite)
â—† At the same time, the printing factory has developed a single set of low-printing price, the so-called booting fee. The starting fee for my area is 300 yuan, 700 yuan, and 200 yuan. I print in one area and The boot fee for the self-reversed version is the same.
◆ First, calculate the price of the printer according to the step, and then compare it with the boot fee. If it is greater than the boot fee, the price of the step can be used. If it is less than the boot fee, it should be calculated according to the boot fee. ◎ According to the above calculation, the number of sets of printers and the number of sets of printers is the total number of workers. ◎ For example: a set of four open self-reverse printing 8000 copies of the front and back of the printer: 8000 * 8 / 1000 * 15 = 960 yuan ≥ 300 yuan (boot fee) so the actual print is 960 yuan.
7. Post-processing includes the following aspects: color printing part:
â—†The number of folds is different. I am in the area: 10000 sheets and 16 folds. The folds are about 240 yuan. â—† The film cost is calculated according to the square. The light in my area is 0.35 yuan/square meter. Matte 0.5 yuan/square meter. â—† Riding nails. This is about 0.05-0.1 yuan per book (excluding the thickness, the saddle stitching is relatively thin).
â—† lock line 40 yuan per order â—† plastic loaded with plastic glue about 0.01 yuan / page wired plastic loaded about 0.02 yuan / page â—† paste handbag according to the calculation of my area about 0.25 yuan / a buttonhole with 0.3 yuan / piece ( Including grinding and cutting fees)
â—†Paper tray is about 1.3 yuan/square meter (including grinding and binding) in my area.
â—† The code starts at about 200 yuan according to the number of sheets, and the number is much the same as that of the printer.
â—†Protruding, bronzing, grinding and cutting version 0.04 yuan / square centimeter (the actual work varies greatly due to the difficulty, such as the simple indentation version of the four open 100 yuan, the knife line is more expensive, the curve is more straight The price is about 0.06 yuan / square centimeter, the laser version is more expensive, 0.25 yuan / square centimeter, a set of about 1500 yuan)
◆ Milling costs are calculated in thousands of sheets. Such as: I am in the region every mill cut 1000 four open 25 yuan per mill cut 1000 pairs open 40 yuan ◆ the price of the convex and the same cut ◆ ◆ hot stamping according to the actual bronzing area of ​​my region: 5 yuan / square meter or 5 m / cm 2 is different.
◆ glazing: divided into printed varnish according to the printing of one-color printing workers to calculate ◆ UV glazing, polishing prices are comparable to the square according to the calculation of my area of ​​about 0.4 yuan / square meter (application in food and other environmentally friendly On the product).
â—† The price of frosting and ice cream for wine and gifts is basically calculated by square. For example: The following are the cost accounting of the printing house. They do not include the design fee, plate making fee and profit of the advertising company design company. Please increase the price according to the local market price. Different unit prices in different parts of the country will lead to different final results, but the differences should not be too large, the market price of paper and other materials will fluctuate, and the total price will fluctuate accordingly.
skill:
(1). Carefully observe customer strength and customer print samples.
(2). Carefully measure the sample size and paper quality and various post-press pre-press procedures.
(3). Calculate cost and profit in detail with a calculator.
(4). The quotation adopts puns, the price is not high (refers to not higher than the customer's psychological price). The price is not low (refers to lower peer prices).
(5). Bargaining refers to the rationale for negotiating a bid with a customer. Such as: paper size, paper quality and bad, film domestic and imported, printing quality, delivery time, what machine printing and other advanced. Good conditions for the other party to accept your offer.
(6). Demeanor: Sophisticated, generous, honest, and responsible (7). Language and Qi: Politeness, civility, first laugh, then not humble.
Proof and delivery tips:
(1). The school draft allows the other party to pay attention, pay attention to the text. Specifications, color samples, delivery time, etc. and let the customer approve. Sign.
(2). Disperse the customer's attention during delivery (inadequacy of the product), introduce the customer's concern, and let the customer's satisfaction terminate.
Collection and payment tips:
(1). Explain to the customer the reason for the deposit:
A. Drafting, proofing, investment costs
B. Let customers be sincere
C. Refuse to have a deceptive expression and let the customer understand the inevitability of the deposit.
(2). After the goods are accepted, the customer must sign the bill (delivery note), and then provide the customer with the receipt voucher (receipt. invoice), so that the customer can fulfill the agreement or contract collection method.
Tell us more about our difficulties, talk less about each other, and let customers not pay for it. It is really impossible to pay for other reasons, so that the other party leader signs the payment and writes the next payment time.
How to deal with faults and quality problems:
(1). The other party's fault, based on the actual quantity and customer attitude, solve the problem peacefully, let the other party bear the paper money, printing fee, and other expenses as much as possible, and negotiate to the two sides to reach a consensus.
(2). Our fault is that we can accept the other party's purpose, and we will continue to reduce the price, give away, and reprint it next time.
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