Yan Guanwei: Man talking about "educational toys"

" Educational toys refer to toys that are suitable for children under the age of 14 to develop and promote the development of children's intelligence/intelligence and to cultivate their good life/learning habits in order to make them better in the future. Adapting to the purpose of future life."

● Expert introduction: Yan Guanwei, a marketing professional, is engaged in chain store management. He used to be the director of Dasheng “educational toys” and successfully launched high-end “educational products” into the second and third-line markets and achieved success. He has a unique understanding of the concept of “educational toys” and has successfully held dozens of product demonstration lectures, which have been recognized by consumers. It has more in-depth and practical research on the function of toy education, and is also a pioneer in the study of the theoretical system of "educational toys".

[ Chinese and foreign toy network November 22] (text / Chinese and foreign toy network special expert Yan Guanwei): Someone asked me: "What is an educational toy?"

I didn't know where to start, and when I asked other people the same question, I found that 100 people would have 100 answers, but there is a standard answer, that is, there is no answer.

When you come to a cup of tea, think about the book of Qin Shihuang's book, the same track as the car, and the descendants' evaluation of their contribution. These two points are far more than other contributions such as the unification of the Central Plains. This makes sense.

The real rise and development of the educational toy industry requires one or a few companies that really stand out, or all those who work in this industry.

The origin of the first section of educational toys

First, the origin of the concept of puzzle:

The word puzzle has turned over the information, and finally found the answer in the book "Guang Ya. Shimu" (the earliest dictionary in China). The puzzle solution: also known as "Yizhi", gaining wisdom. The interpretation of wisdom in "Ci Hai": the ability to recognize, discriminate, judge, and invent and create things. On this point, I feel a little gratified. After all, the "puzzle" is handed down from our ancestors, not an exotic product.

Second, the origin of educational toys:

The word "puzzle" has been explained in the "Guang Ya" of the Three Kingdoms Wei Ming Emperor Taihe (AD 227-232). It should be said that the word puzzle is no stranger to us, but the word "puzzle" It is really something that everyone has paid attention to and accepted in recent years. There are two main sources:

The first is the promotion of TV programs, such as the British independent Taiwan "Who can become a millionaire", CCTV "Lucky 52" and "Happy Dictionary".

Second, Zhejiang Dasheng In 2005, “Dr. Dr. Technology Pyramid” made a blockbuster in the first-tier markets in China. The word “educational toy” was popular throughout the country overnight, which officially triggered the “educational toy” industry in China. Zhejiang Dasheng Company is also officially awarded the title of “educational toy” leader.

Third, the characteristics of the domestic educational toy market:

The prosperous Chinese "educational toy" industry was officially produced in the expert's forecast. A wide variety of educational toys have appeared in various domestic sales channels. However, six years later, China's "educational toy industry" has not been fast. Developed, there are signs of a gradual decline.

Originally thought to be an educational toy, I spent more than 100 yuan in the mall to buy a hands-on educational toy for the children. I know that when I go home, I found that it is an ordinary wooden building block toy . The consumer atmosphere points to the open. The toy told reporters.

This scene is no longer news. The barren educational toy company is the root cause of the shrinking of this industry. It can be said that it is still at a relatively junior stage in China. The concept of puzzle is unclear, the idea is unclear, and the audience is not accurate. The lack of innovation in development and design, low cost of imitation, high cost of anti-counterfeiting, etc. have all contributed to the situation that the educational toy industry is still stuck. Of course, this is not the topic of this article. The topic of this article is "educational toys".

What is the second section of educational toys?

First, the concept of educational toys

At present, the domestic toy industry generally has a vague concept of "what is an educational toy". The main reason is that so far, there is no relevant standard for the "puzzle" country. Everyone simply thinks that educational toys are toys that cultivate logical thinking skills, such as "seven puzzles" and "nine links". For the nature and function of educational toys, the content and meaning of the puzzle, I am afraid that many people can't answer this question very well.

What is an educational toy? The concept of educational toys can be divided into three levels to understand: First, toys, products should be casual, interesting, entertaining characteristics; second, to whom to play? At present, when it comes to educational toys, everyone will default to children, and some manufacturers will think that the level of puzzles can be expanded, but most of them will default to educational toys, which should be children's toys . Therefore, in the design of difficulty, More than children's boundaries; Third, the key must be puzzles, that is, the ability to develop intelligence and cultivate ability for users (whether children or adults). Let's take a look at the three levels of the concept of "educational toys".

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