Furniture labels have doorway consumers can not care

Last weekend, the reporter visited the market and found that the labels of the major furniture stores in Taiyuan City are various, not only different brands, but also the labels of the same brands in different stores. If the consumer's understanding of the product comes only from the sales staff, then this creates opportunities for some businesses to take advantage of the loopholes.

Hypermarket label confusion

In the low-end or small-scale home building materials store in the provincial capital, the label of furniture enterprises is relatively chaotic, the content is different and there is no unified form. The reporter saw in a store operating pure solid wood furniture in the Red Sun Furniture City, a set of labels on the five-door wardrobe with pure solid wood, but after opening the door, it was actually a set of solid wood veneer wardrobe. The wardrobe has a first-class product on the label, but the printing is ambiguous and its credibility is questionable. When the reporter asked if there is a national-level inspection center and other relevant institutions' certification, the sales staff told the reporter that these certificates were kept by the manufacturers, and the dealers generally did not.

In another store, the reporter saw a 1.8m2m double bed. The reporter asked for the label to see that although the label filled in the model, material, structure and other information, but the content is very simple, in addition to the model R90, the material is rubber wood, the structure is the frame structure, other more specific information is no longer provide. According to industry insiders, many of these confusing labels are filled out by manufacturers or sales personnel with low credibility.

Brand stores have requirements for labels

The reporter from the Oriental Homeland met the person in charge of the “Nature Nature Mattress”. The store's main bed, mattresses, sofas, tables and chairs, etc., after observation, the reporter found that the store's furniture labels are in an obvious position, consumers can see at a glance. The person in charge of the store told the reporter that when the brand furniture enters the store, the store will uniformly produce the product label, and then the merchants will fill in the product information of the company, including the product name, origin, import country, model/name, specification. , grade, material, retail price and other information. Not only is the store required to fill in, but the price bureau will also verify the retail price and other information.

Subsequently, the reporter also visited the Red Star Macalline, Lishi Pavilion, Modern Decoration Plaza and other home building materials hypermarkets. In well-known brand hypermarkets, most companies' labels are in compliance. The person in charge of the Grindels floor in the modern decoration city told the reporter that although the label of the brand enterprise is relatively standardized, the types of information presented by the label are different in different stores. For example, some stores require a furniture unit on the label, some require a manufacturer, and others require a safety technical standard.

According to industry insiders, the label is not uniform except for the brand, and it depends largely on the furniture store. Each brand store has established different rules and regulations while complying with national regulations, which has led to the inconsistency of price tags. In addition, some furniture materials are complex, such as solid wood, mahogany and other furniture, the label is also difficult to fill out.

Regulatory deficiencies

The state has mandatory standards for product identification, and sales of furniture must be implemented. General product labels are attached to the outside of the product to indicate the material composition, origin, date of manufacture, manufacturer's contact information, product standard number, grade, etc. In addition, if the label is marked with Class A and first-class products, it must be certified by a national inspection center or other institutions. However, in fact, the supervision of this behavior is blank, and the industrial and commercial departments and quality supervision departments do not supervise and manage this. “There is no inspection and punishment, so it is difficult to implement. The label confusion and large gap in the market are also inevitable. If the store has mandatory requirements, then the furniture label will be regulated. If the store does not care about it, then the merchant will not The Kung Fu is on the label. Therefore, the product label is all consciously implemented by the merchants." Industry insiders said.

At present, in addition to several well-known mid-to-high-end stores in Taiyuan market, many home building materials distribution markets have not played a regulatory role, and they have ignored the irregular labels of manufacturers and encouraged some manufacturers to act in accordance with regulations.

Lack of consumer information

The reporter randomly interviewed 20 consumers in several major stores, and most of them said that "the attention to the label is very small." Ms. Wang said that for the price tag, they simply look at the price indicated above, while others do not pay much attention to it. They all listen to the sales staff. Mr. Guo said, “I never trust the product label, which is freely posted by the manufacturers. I still feel that the sales staff is more reliable in explaining and making their own judgments.”

The person in charge of the Modern Decoration City reminded consumers that the quality of the products is also debatable for some furniture manufacturers whose labels are missing. Some companies will also use the consumer's less cognition, the information obtained is not comprehensively weak, to camouflage the label, consumers will be "deceived" because of lack of information.

Therefore, the industry has suggested that many of the price tags on the store have a clear identification of the material and origin of the furniture. For example, information on leather and wood materials has a clear mark on the price tag. However, this information is not detailed in the business promotion materials. Therefore, for more information on products, consumers should check the price tag and ask for more written materials to understand in addition to consulting sales personnel.

In addition, the credibility of some regular brand store price tags is still relatively high, and can be used as an important reference information for consumers to purchase.

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