Jin Suimu Zheng Shunhong: Becoming the world leader in the wood door industry
Zheng Shunhong, Chairman of Shandong Jinsui Wood Industry Co., Ltd.
[Reporter] Hello, Mr. Zheng, first of all, you are very welcome to accept our interview.
Perhaps some of our netizens are still not very familiar with our Jinsui wood industry. First of all, please tell us about the situation of Shandong Jinsui Wood Industry.
[Zheng Zong] Shandong Jinsui Wood Industry was established in 1999. It was originally a decoration company. Since 1999, it has been a wooden door. It has been done for more than 10 years. I personally like to study the wooden door industry. Now I want to I contacted the China Wood Door Association and the top media in several major home furnishing industries to engage in our publicity. Therefore, this large-scale event specially invited President Zhang to guide the work. It turns out that we have always been the focus of engineering. The villa building of the provincial government of Shandong Province is what we do. The villas of the provincial government are also made by us. We are the partners of Luneng Real Estate. Jinhao Decoration Co., Ltd. is also our partner. . Since 2009, we have started to develop brand-name stores and find agents. From 2009 to now, there are nearly 80 agents.
[Reporter] There are now more than 120 dealers in the country?
[Zheng Zong] There are only 80 good dealers, and there are more than 120 dealers. In the past two years, some unqualified ones have been cut.
[Reporter] What is the current situation or strategy of Jinsui Wood's development in Shandong?
[Zheng Zong] My mission is to serve customers, create a happy life for employees, and contribute to society; our vision is to become the world leader in the wood door industry; product value: aesthetic personality and environmental protection.
[Reporter] I also wish you to achieve this ambitious goal as soon as possible. Which of our more than 80 dealers are mainly distributed?
[Zheng Zong] is mainly distributed in Jinan, Beijing, Tianjin, Dalian, Hebei, Henan, but some are still in Shandong, and the county-level cities in Shandong are basically all.
[Reporter] In the morning, President Zhang also mentioned that Jinsui Wood has adjusted some development ideas this year. There may be some new shocks. Can you tell us something about it? Just now, President Zhang also said that the development of a company must be done in a low-key manner in making products, but it must be very high-profile in publicity.
[Zheng Zong] We started real estate in 2009. We established Dongchen Real Estate Co., Ltd. We developed Jinsui Building, 31 floors above ground and 3 underground floors. It is located in the north-south center and east-west center of Shouguang. It is a landmark area. The location of our city government also strongly supports. In the mall, we also made exhibition halls, three floors to do exhibition halls, five floors of office, the above is staff quarters.
[Reporter] What measures will be taken in publicity and promotion?
[Zheng Zong] Our company's director of operations, Wan Wan, has successfully operated two well-known wooden door brands. We have drawn up a complete two-year publicity plan. To ensure significant results in this big strategy of brand operation, I will not talk about it. specific measure.
[Reporter] Ok, thank you General Zheng for accepting our interview. Thank you.
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