Re-recognition of color digital printing (1)

We thank the organizers for giving us an opportunity to discuss with us the status of digital printing in China. Compared to those industry experts who have spent more than a decade in the field of digital printing, we are by no means successful users. We can only think of more research and more thoughts in digital printing, especially in color digital printing. Today, I have the opportunity to share it with everyone.

The driving force behind the rapid development of domestic color digital printing

At this year's 6th Beijing International Printing Technology Exhibition held on the "Chinese and foreign digital printing status and future development trends CEO dialogue", Shanghai Tongkun Digital Graphics Co., Ltd. Mr. Shen Jun, general manager of its "Shanghai digital printing The status quo and development trend" summed up the main force of Shanghai digital printing is (and probably the main force of the national digital printing industry) architectural graphics. We are very much in agreement with this analysis, but think we can add "color" two The word, that is, in the field of color digital printing, in recent years, the main driving force behind the promotion of this market to the present prosperity is the large number of architectural graphic markets formed under the national construction boom. It is a good circumstantial evidence that foreign architectural design firms come to China for gold rush.

Although five years ago, Shanghai, Beijing, Shenzhen, Guangzhou and other cities. There are already many fast-printing companies that have made brilliant achievements in the field of black-and-white digital printing. Under the conditions of the inertia of the original black-and-white documents and favorable revenue conditions, they could not quickly capture the huge potential business opportunities for architectural graphics in the field of color digital printing. There is no color in its original black and white field. From a market point of view, there is no perfect supplier system in the color architectural graphic field. The development of color digital printers and the opportunity for them to enter the Chinese market during this period have also provided a strong material foundation for this field. Thus, just like the discovery of the cornucopia, many companies that first entered the market have quickly become bigger and stronger under conditions of little competition, and have driven more new troops into the ranks. . At the same time, other areas of color digital printing and color digital printing have also made considerable progress, but relatively speaking, architectural graphics are still the main body.

Reflections on Domestic Color Digital Printing Industry

In the past three years, from the installed capacity of many equipment suppliers (see the statistics of Digital Printing magazine), the rapid development of color digital printing can be seen. Many manufacturers have also organized a lot of color digital printing and color digital printing. The printed seminar brought us a great deal of technical and market information on foreign color digital printing and printing, which has painted a very good market prospect for us so that more people can buy their products. As a means of promoting equipment and promoting equipment sales, this is no more than a normal practice. How many people actually researched and analyzed those sensational data? How many people understand how many successful cases? Can it take root in China's soil? Almost everyone is saying that China is home to a huge color digital printing and printing market. Is that true? There are two very well-known convenience store brands in Japan, seven-eleven and Larson. They have more than 500 branches in Japan each. Each of the convenience stores in Sevsn-Eleven has a DCl2 from Fuji Xerox. Each Larson store has a Canon IRC 3200N. The purchase amount of the two customers' installed capacity is already much larger than the purchase amount of all domestic color digital printers and printers. The above two convenience stores have already taken root in China. As far as I know. There does not seem to be a similar color digital machine in the convenience stores of these two brands in China. We cannot help but ask: In the current Chinese market environment, is there really such a big market?

We have heard such voices in many seminars. "Every investment of 1 yuan in digital printing equipment requires investing 6 yuan in content." For our own sake, summarizing the roads we used to pass in the past has not even led to the investment of 6 cents. It would be nice to have 6 cents. In other words, if the huge market potential needs to be developed by investing “1+6 yuan,” we are far from the true prosperity of color digital printing. It is still a long way to go, because we are also reluctant to take that out. 6 yuan, and in the increasingly deteriorating market environment, we can not get that 6 yuan. Some errors in the color digital printing industry.

First, a simple understanding of the industry

1. Simple understanding

According to our experience in the color digital printing industry for more than three years, I think many of my colleagues have heard the success stories of other practitioners at the beginning of their careers, and then they quickly learned from the equipment manufacturers Join in. Many of the details that should really be understood have not been clearly seen until now. Here. I would like to share some of these lessons with our own personal experience. At the end of 2003, due to business needs, we purchased a large color digital printer from a company. Previously, we have had two years of experience using the company's another large-scale color digital printer, and this time it chose to upgrade its products. Instead of continuing to use the original organic type, one important reason is that according to the company’s product descriptions and engineers’ introductions, the new model’s applicability to coated paper is much better than its predecessor model because of our large number of jobs. All use coated paper for printing. Although we have already had more than two years of experience, we did not really start from the principle at that time. Understand the imaging and fixing process of this model, and did not carry out a detailed and careful examination of these parts of the new model. Comparing how much improvements in this area, simply accepted the information obtained, to higher than the original organic The price of nearly 1 million yuan to buy a new version of the machine. Six months later, the use of coated paper has become more and more inconvenient, far more than the old model, until manufacturers told us not to use coated paper as much as possible. Then we realized the seriousness of the problem. Under such circumstances, we began to delve deep into the knowledge of many principles of the machine, knowing that its improvements did not really solve the problems we encountered, but the cost has already been paid. Beijing has a customer and we are using the same new model, as far as we know. They have more problems on the same issue than we have. In other words, if you have to use a lot of coated paper in your job, you must first do a lot of research and comparison work on the suitability of the paper in order to select the model, so that you can use the most suitable production tool to create real value.
(to be continued)