JIHUA OUTDOORS: Domestic Product and Service Brands Read Full Article >>
Jihua Outdoor is a product and service brand managed and operated by Jihua Chain Business Co., Ltd. and is a natural advantage of Jilin Group Co., Ltd. with its core military technology and munitions production and manufacturing fields. It extends the business downstream of the industrial chain and realizes leapfrog development. , innovation and development, scientific development of major strategic initiatives. Jihua Chain Business Co., Ltd. is a wholly-owned subsidiary of Jihua Group Co., Ltd. with a registered capital of RMB 50 million. Jihua Group Co., Ltd. (stock code: 601718) was formed after the integration of the military-affiliated enterprises of the General Logistics Department of the Chinese People's Liberation Army and the approval of the State-owned Assets Supervision and Administration Commission of the State Council. The development of Xinhua International Group Co., Ltd. and Xinxing Real Estate (investment) is limited. The company's investment was established on June 26, 2009. Jihua Group Co., Ltd. subordinates 30 second-tier wholly-owned subsidiaries, four third-tier subsidiaries and three third-tier equity subsidiaries. It is distributed in 21 provinces, municipalities directly under the Central Government and autonomous regions across the country and has assets of over 10 billion. The earliest outdoor sports originated from the survival of the army. The Jihua Group provides long-term security services to the military. It is China's largest military supplies production base, China's largest R&D production base for professional wear, and China's largest R&D and production base for professional footwear. It is a leader in the domestic market for special packaging and special protective equipment. Its vast geographical advantages and resource advantages will inevitably translate into the channel advantages of Jihua Outdoor, which will inevitably bear the rapid growth of Jihua Outdoor brand. Jihua Outdoor Mall is a professional outdoor retailer of online products. It provides outdoor sports enthusiasts with well-known outdoor brand supplies at home and abroad. Currently, it mainly deals in agent brands such as Jihua Outdoor, BLACKYAK, MILLET, COLEMAN, etc. The main products cover outdoor clothing, Outdoor shoes, outdoor equipment, outdoor bags, outdoor accessories and other five categories. Jihua Outdoor Mall, with its high-quality branded products and professional service team, has made every effort to build high-end outdoor products online shopping malls to provide online shoppers with a quality online shopping experience. Up to now, Jihua Outdoor has opened entity chain stores in Beijing, Tianjin, Chongqing, Guizhou, Jiangsu, Hebei, Hubei, Jilin and Shanxi. The company's culture and culture through the molding of values, the advanced ideas and business philosophy into the corporate development strategy, to build China's largest military and leisure outdoor service brand as a vision to ensure that it can provide consumers with professional and comfortable , Cost-effective outdoor equipment as the mission, the greatest degree of mobilization of the enthusiasm, initiative and creativity of the employees, in order to form the competitiveness of enterprises, so that enterprises maintain the everlasting foundation. ·Advantages With more than 180 production lines, it has 74 professional footwear production lines. It is the only company in China that participates in the research and development and manufacturing of special footwear for manned space projects in China. The company owns international advanced level of textile printing and dyeing equipment. It has world-class DESMA program-controlled rubber. The dual-density infusion injection shoe equipment, military logistic shelters, intelligent accident vehicles, bullet-proof armored transport vehicles, high-temperature non-woven filter media, bullet-proof stab-resistant clothing, composite soft ballistic helmets and electromagnetic shielding tents and other product technologies are Domestic first-class level.
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